，随着政府提出欲将成都打造为中国“网球之城”的城市新名片以后， 全市掀起了一片网球运动热潮，国际知名网球赛事接踵而来，网球运动进校园， 群众业余网球活动频频开展，全市的全民健身运动朝着蓬勃发展的事态前进。在 全民健身形势大好的趋势下，新鲜而有活力的休闲项目将会受到人们更多的推崇 和喜爱。而板式网球，作为时尚网球的衍生类运动、当今世上发展速度最快的新 兴项目之一，必然会吸引众人的关注而有待对其开发和推广。板式网球是一项面 向广大群众，不受年龄限制，简单易学而又时尚的运动，同时还具有群众性、观 赏性、趣味性和安全性等特性，具有广阔的发展前景，与成都的地理环境和人文 环境相符，适合在成都进行开发和推广。 本研究主要采用了文献资料法、观察法、访谈法、问卷调查法和数据统计法 等，对板式网球运动的项目特点、板式网球在成都推广的可行性条件、场地、器 材、教材出版、赛事推广以及专家对板式网球在成都推广可行性的认知态度、群 众对板式网球项目的期待程度等方面进行了调查研究，在此基础上分析了板式网 球运动在成都推广的可行性。 通过研究，得出以下结论， 1.板式网球集合了网球、壁球、羽毛球、乒乓球等运动的技术特点，是一项非常 容易上手的休闲有氧运动，它具有一定的普遍性、趣味性、社交性和安全性，适 合于作为全民健身的一个运动项目来全面开展。 2.板式网球的团结协作的特性，是企业开展体育文化活动的助推器。 3.板式网球作为一个新兴时尚的运动项目，对于高等院校的在校大学生们具有极 强的吸引力，能有效地促进高等院校进行体育教学课程的改革，实现“健康第一， 终身锻炼”的目标。 4.成都得天独厚的的地理优势和敢于创新的人文风气，为板式网球运动的引入提 供了良机，同时板式网球也会助成都实现“网球之城”的目标。 5.板式网球的推广需要在政府的带领下，由协会进行统一管理和执行，联合企业、 高等院校、专业人士和媒体来共同推进和全面发展。 6.成都引入板式网球项目是可行的，这个项目的引入不仅是新增添了一项运动， 而且会使这项运动成为一种普及性的运动，将促进全市群众体育和学校体育的发 展。 关键词，板式网球；成都市；推广；可行性；全民健身II Abstract: Tennis has gained its popularity in Chengdu as the local government brought out the plan of building “Tennis City”---International events become regular, Schools start to introduce tennis, Amateur events become regular either. As a derivative of tennis, padle now has the possibility to gain its market in Chengdu. Padel is a community-friendly sport item, which is of popularity and elegance. And as a Commercial project, Padel is more competitive in cost and marketing comparing with tennis. Padel provides a low-cost, healthy and easy-to-learn sport experience; furthermore, it is of great entertaining. In Chengdu, Padel could expand rapidly basing on the sources of the applied tennis practitioners. This research mainly adopts the literature method, the observation method, the interview method, the questionnaire survey method and the data statistics method to analysis the prospect of Padel in Chengdu, which includes human resources, courts, equipment, training material and events. Then with the interviews from specialists, the research would bring out an analysis report on marketing Padel in Chengdu. 1 Padel is an easy-to-learn aerobic item of popularity, entertaining, sociability. Padel has absorbed parts of the skills of tennis, squoosh, badminton and table tennis and it’s of high level of safety. Padel has its prospect as a mass sport item. 2 The need of participating makes Padel a lubricant in social organizations 3 Padel has great attraction for students from universities. It can be helpful in reforming sports courses in universities. Padel can be a choice to realize “ Health First, Life-long Fitness”. 4 The atmosphere of innovation and unique geographical conditions bring opportunities to market Padel in Chengdu. Padel would be helpful in realizing the goal of building “Tennis City”. 5 Padel-marketing needs the participation of specialists, schools, enterprises and the media. Association should be founded under the authority of government. 6 Padel has its prospect in Chengdu. Padel will greatly promote the development of mass sports and school sports. Key Words，Padel；City Chengdu；Marketing；Practicability；Mass sportsIII 目录 1 前言........................................................................................................1 1.1 选题背景 .....................................................1 1.2 选题依据 .....................................................2 1.3 研究的目的和意义 .............................................2 1.3.1 了解板式网球在成都推广的基础 .....................................2 1.3.2 探索板式网球在成都推广的可行性 ...................................2 1.3.3 促进成都板式网球推广和板式网球多元化人才的培养 ...................3 2 文献综述................................................................................................3 2.1 板式网球的概念 ...............................................3 2.2 板式网球国外发展动态 .........................................3 2.3 板式网球国内发展动态 .........................................5 3 研究对象与方法....................................................................................6 3.1 研究对象 .....................................................6 3.2 研究方法 .....................................................6 3.2.1 文献资料法 .......................................................6 3.2.2 观察法 ...........................................................6 3.2.3 访谈法 ...........................................................6 3.2.4 问卷调查法 .......................................................6 3.2.5 数理统计法 .......................................................7 4 结果与分析............................................................................................8 4.1 板式网球的项目特点 ...........................................8 4.1.1 板式网球的易操作性 ...............................................8 4.1.2 板式网球的群众性 .................................................8 4.1.3 板式网球的趣味性和观赏性 .........................................9 4.1.4 板式网球的社交性 ................................................10IV 4.1.5 板式网球的安全性与技巧性 ........................................10 4.1.6 板式网球的经济性 ................................................10 4.2 板式网球在成都推广的可行性分析 ..............................12 4.2.1 板式网球有助于推动政府实施全民健身计划 ..........................12 4.2.2 板式网球有助于促进企业体育文化的发展 ............................14 4.2.3 板式网球有助于丰富高等院校课外体育活动的开展 ....................15 4.2.4 成都独特的环境为板式网球的进入提供了地域优势 ....................16 4.2.5 专家对板式网球在成都推广的认可性分析 ............................16 4.3 板式网球在成都推广的影响因素及解决思路 ......................17 4.3.1 板式网球在成都推广的影响因素 ....................................17 4.3.2 解决的思路 ......................................................18 4.4 板式网球在成都“一头两线，三建四联”的推广路径研究 ............19 4.4.1 线上路径 ........................................................19 4.4.2 线下路径 ........................................................21 5 结论与建议..........................................................................................24 5.1 结论 ........................................................24 5.2 建议 ........................................................24 5.2.1 修建板式网球场 ..................................................24 5.2.2 着重展开对板式网球专业人士的培养 ................................25 5.2.3 成立板式网球协会 ................................................25 5.2.4 加强对板式网球的宣传 ............................................26 5.2.5 组织各类板式网球比赛 ............................................26 6