SKECHERS D’lites2 COMMUNICATIONPLAN Presentedby STRATEGYTHINKING 1 Review Highlights Marketresponsewasextremelyhot. apidR Popular Soldoutrapidlybecauseofthecelebrityeffect. 2013 2014 2015 2016 CONCERN D’lites1’ssalevolumeisdecreasingfrom2013tocurrent. 以明星效应成功突破市场 也被此局限了传播范围 传播缺少延展性