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S公司建立区域供应链管理的策略优化研究-基于PG事业部区域供应链管理_硕士论文

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现代意义上的供应链管理是现代企业管理中非常重要的一环。企业是否拥有的成 熟的供应链以及是否不断对供应链创新,将对企业业绩有直接的影响,从而间接影响 到生存与否。随着本世纪信息技术发展和国际物流货运技术的更新,交易成本逐年降 低,交易速度逐增加,经济全球化加速,跨国公司在激烈的竞争环境下,依靠其快速 发展全球供应链,不断的快速向全球发展开扩市场,代表性的是跨国企业所执行的低 成本国家采购战略(Low Cost County sourcing,LCC)和全球价值采购(Global Value Sourcing,GVS)。这种全球采购的供应链战略模式虽然可以使跨国公司获得更优的成 本或者综合利用其本国没有的供应链资源,但是由于文化、语言、思维方式,以及时 间的差异,不可否认信息在供应链传递中可能会产生偏差或者遗漏。同时旧有的本地 供应链转型成国际供应链的一部分,因而增加的整条供应链上的信息层级和信息的接 口的数量,使得这条链上诸多节点无论沟通速度和效率往往比本地供应链要呈劣势, 同时也增加了国际供应链管理的风险。 本文对针对 S 公司的具体情况,通过综合使用文献梳理、数据整理和分析等相 结合的研究方法对传统供应链的由来、运行模式和种类划分进行研究;并在此基础上, 进一步运用供应链管理相关的理论以及战略管理的相关模型,对供应链的原理和价值 增长点进行剖析;针对 S 公司为应对面临激烈市场竞争而对公司利润贡献最高的供应 链部门进行改革,即实施以类别管理为特点的区域供应链管理模式的策略进行研究, 包括其具有行业特点的基于类别管理的组织架构,供应商管理流程,促进信息透明化 的需求等等。本文旨在通过研究,得出 S 公司的区域供应链的策略实施实施过程中优 缺点,对 S 公司 PG 事业部区域供应链策略进行优化。 关键词,供应链管理;供应链优化;供应链战略管理;区域供应链管理III Abstract In the modern significance,supply chain management is a very important link or part of modern enterprise management. Whether the company has a mature supply chain and whether it will continue to innovate in the supply chain will have a direct impact on the overall performance of the company's existing supply chain, which will directly affect the value of its output, or directly affect the company's profits and degrade the product quality and customer satisfaction. With the development of information technology in this century and the reduction in costs brought about by the renewal of international logistics and freight transportation technologies, which have accelerated economic globalization, multinational corporations (MNC) have been expanding their markets and developing global supply chains day by day . There are two definitions, one is the Low Cost County sourcing (LCC) and another one is named as Global Value Sourcing (GVS) implemented by MNC. Although this kind of global supply chain strategy model can enable MNC to obtain better costs or make comprehensive use of resources that they do not have, due to differences in culture,language,way of thinking,and time difference,it is undeniable that information transmitted in the supply chain have deviations or omissions. At the same time, the transition from the local supply chain to the international supply chain has undoubtedly increased the number of information levels and information interfaces throughout the supply chain and too many nodes in the chain more likely to make communicating faster and more efficiently inefficient compared to the local supply chain. The disadvantages also increase the risk of international project management and cause project delays. All these have made it difficult for the management of international supply chains. This article gives a brief introduction to the SCM status of S company then based on development of the supply chain as well as specific situation of S company, relevant theories of supply chain management and related models of strategic management are introduced. At the same time comprehensive use of literature review, data consolidation and analysis as well as other research methods to analyzes the origins of traditional supply chains and the types of operation modes and types are applied. S company conducted reforms and innovations on the supply chain of the PG Division according to the research on the status of top-down regional supply chain management models characterized by theIV classification of categories and at the same time supply chain management related, various types of on line tools to promote information transparency, efficiency and etc. are involved improved. The essay focuses optimization of the company's regional supply chain operation strategy. Keywords,Supply Chain Management; Supply Chain Optimization; Supply Chain Strategic Management; Regional Supply Chain目录 致谢 ........................................................................................................................................I 摘要 .......................................................................................................................................II Abstract................................................................................................................................. III 第 1 章 绪论 .........................................................................................................................1 1.1 选题背景和研究意义............................................................................................................. 1 1.1.1 选题背景.......................................................................................................................... 1 1.1.2 研究意义.......................................................................................................................... 3 1.2 国内外研究文献综述............................................................................................................. 4 1.2.1 国外文献.......................................................................................................................... 4 1.2.2 国内文献.......................................................................................................................... 6 1.2.3 评述.................................................................................................................................. 7 1.3 研究思路和研究内容............................................................................................................. 8 1.3.1 研究思路.......................................................................................................................... 8 1.3.2 研究内容.......................................................................................................................... 8 1.4 研究方法与创新点............................................................................................................... 10 1.4.1 研究方法........................................................................................................................ 10 1.4.2 研究的创新点................................................................................................................ 10 第 2 章 理论概述 ...............................................................................................................11 2.1 相关概念界定....................................................................................................................... 11 2.1.1 供应链............................................................................................................................ 11 2.1.2 供应链管理.................................................................................................................... 13 2.1.3 区域供应链管理............................................................................................................ 14 2.2 供应链相关理论................................................................................................................... 16 2.2.1 供应链的基本模式........................................................................................................ 16 2.2.2 供应链管理的理论........................................................................................................ 17 2.3 供应链管理的特征............................................................................................................... 18 2.4 供应链管理的目标............................................................................................................... 19 第 3 章 S 公司 PG 事业部外部环境分析.........................................................................20 3.1 宏观环境分析——PEST 分析模型 .................................................................................... 203.1.1 PEST 模型 ...................................................................................................................... 20 3.1.2 政治环境因素(P)........................................................................................................... 20 3.1.3 经济环境因素(E)........................................................................................................... 21 3.1.4 社会环境因素(S)........................................................................................................... 23 3.1.5 科技环境因素(T)........................................................................................................... 24 3.2 行业环境分析——五力模型............................................................................................... 25 3.2.1 五力模型........................................................................................................................ 25 3.2.2 现有企业的竞争............................................................................................................ 25 3.2.3 潜在竞争对手................................................................................................................ 28 3.2.4 供应商讨价还价的能力................................................................................................ 28 3.2.5 客户讨价还价的能力.................................................................................................... 28 3.2.6 替代品的威胁................................................................................................................ 29 3.3 小结....................................................................................................................................... 30 第 4 章 S 公司 PG 事业部供应链管理现状及问题分析.................................................31 4.1 公司概述............................................................................................................................... 31 4.1.1 公司简介........................................................................................................................ 31 4.1.2 组织架构........................................................................................................................ 31 4.1.3 公司及 PG 事业部经营及管理情况............................................................................. 32 4.2 区域供应链的形成以及管理现状....................................................................................... 35 4.2.1 区域供应链形成的背景综述........................................................................................ 35 4.2.2 区域供应链的发展与管理现状.................................................................................... 36 4.2.3 现有供应链管理方式对区域供应链的影响................................................................ 40 4.3 区域供应链问题分析........................................................................................................... 41 4.3.1 区域供应链的发展慢,效率低.................................................................................... 41 4.3.2 区域供应链管理对供应商依赖增大............................................................................ 42 4.3.3 公司供应链管理风险增大............................................................................................ 43 第 5 章 S 公司 PG 事业部区域供应链管理策略优化方案.............................................44 5.1 运用价值工程为区域供应链建立创造条件....................................................................... 44 5.1.1 价值工程的主要目标.................................................................................................... 44 5.1.2 价值工程在区域链中的作用........................................................................................ 44 5.2 增加区域供应链供应商管控............................................................................................... 45 5.2.1 区域供应链供应商管控的原因.................................................................................... 455.2.2 区域链风险控制流程的优化........................................................................................ 45 5.2.3 甄选合适供应商并且时刻关注新的机会.................................................................... 45 5.3 共享流程数据以及保密....................................................................................................... 46 5.3.1 流程数据共享和保密的制度保证................................................................................ 46 5.3.2 流程数据共享和保密的人员保证................................................................................ 46 5.3.3 流程数据共享和保密的系统保证................................................................................ 46 5.4 组织架构的优化................................................................................................................... 47 5.4.1 设置跨物料管理的专职岗位........................................................................................ 47 5.4.2 建立早期介入有效的沟通方式.................................................................................... 48 第 6 章 S 公司 PG 事业部区域供应链管理优化策略实施保障措施.............................49 6.1 区域供应链的优化策略的实施方案................................................................................... 49 6.1.1 供应商职责能力确认和培训........................................................................................ 49 6.1.2 建立信息监督反馈........................................................................................................ 49 6.1.3 建立战略供应商伙伴关系............................................................................................ 50 6.2 区域供应链的优化策略实施的保障措施........................................................................... 51 6.2.1 组织制度保障措施........................................................................................................ 51 6.2.2 人力资源保障................................................................................................................ 52 6.2.3 区域供应链的考核指标................................................................................................ 53 第 7 章 结论与展望 ...........................................................................................................54 7.1 结论....................................................................................................................................... 54 7.2 不足与展望........................................................................................................................... 54 7.3 管理启示............................................................................................................................... 55