随着全球经济的迅速发展，企业与企业之间的竞争越来越白日化，企业自身资源（如 市场、人才、资金等）十分有限，仅靠单方面努力和优化已无法创造更多价值。在动态 市场环境下，通过合作，可加快企业与企业间的沟通交流，及时捕捉相关信息，开阔视 野，从而进一步谋篇布局、实施改革发展；其次，可借助合作方的品牌及社会资源不断 扩大市场、健全市场梯次；另外，还可借助他人的人、财、物等优势不断提升自身的技 术水平、以及风险防御和可持续发展能力。因此，企业逐渐意识到只有实现共创价值， 才能让企业永远立于不败之地。近年来，战略和营销方面的学者开始聚焦于共创价值的 研究。让客户或商业伙伴通过各种途径参与到企业的活动中，相互分享知识、激发创新， 为企业解决现有难题，与企业一起共创价值。因此，共创价值是企业获得可持续性竞争 优势的关键所在。然而企业要如何实现共创价值呢，这将成为本文探讨的重中之重。从 企业角度出发探讨共创价值的实现方式，一方面为企业更好实施共创价值提供借鉴和建 议；另一方面则是鼓励企业与商业伙伴以此为基础，挖掘出更多适合自己的共创价值的 方式。 本文以营销学相关理论、共创价值理论和供应链整合作为理论基础，拟采用观察法 发现河南特耐经过近 50 年的发展历程，自身资源已基本耗尽。目前仅靠单方面的努力 和优化已无法创造更多价值。然后用文献分析法通过阅读与分析得出按照营销学相关理 论，营销已进入了以价值观为引导的 4.0 时代，企业应将营销的中心转移到如何与客户 或商业伙伴积极互动，帮助其实现自我价值上。最后运用理论与实践相结合的研究方法 发现河南特耐与 C 公司可通过共同开发“合理处理水氯镁石变废为宝”项目实现企业间 的共创价值，并针对现阶段实施中的不足提出了未来可将其延伸到共创企业文化、商业 机构和社会责任价值，从而体现出开拓共创价值方式多样化的必要性。本论文将遵循提 出问题—分析问题—解决问题的技术路线展开研究，将共创价值的方式应用到实体企业 中，为企业在营销大环境下如何更好地实现共创价值，提供了相关的理论支持，并较深 入地描述了在实践中研究共创价值方式的重大意义。 本论文的创新之处在于研究视角和实践上的创新。以河南特耐目前仅靠单方面努力 无法创造更多价值为切入点，探讨与 C 公司共创价值的方式。从研究视角分析，以往的II 文献大多可从两个方面来归纳。一是理论方面大多探讨的是价值共创的概念、动因、过 程和结果；二是实践方面大多探讨的是 IT 和服务行业价值共创的影响因素、商业模式 的创新以及对企业绩效的影响，且从企业间共创价值方式角度探讨的文献不多。从研究 实践内容分析，以往文献大多是对消费者与企业之间的研究，而针对生产一线企业之间 的研究不多。本研究希望能够弥补这些不足。 关键词，共创价值，供应链整合，社会责任价值III ABSTRACT With the rapid development of the global economy, the competition between enterprises is becoming fiercer and fiercer. The resources of the enterprises themselves are limited, such as market, talents, funds, etc. Relying on their own efforts and optimization, can no longer create more value. In the dynamic market environment, we can speed up the communication between enterprises, catch relevant information in time, and further carry out the reform and development through cooperation. With the help of others' brands and social resources, we can expand the market and perfect its grade. We can also improve our technical level, risk defense and sustainable development abilities with the help of the people, wealth and materials of the partners. Therefore, enterprises gradually realize that only by realizing co-creation value can enterprises remain invincibility forever. In recent years, scholars have been beginning to focus on the study of co-creation value. Let customers or business partners participate in the activities of enterprises through various ways, share knowledge with each other, stimulate innovation, solve existing problems and create value together with enterprises. Therefore, co-creating value is the key to acquire sustainable competitive advantage. However, how to achieve co-creation valueThis will become the most important part of this article. Inquire into the way of realizing the value together from the enterprise view, on one hand, it provides reference and suggestions to implement co-creation value better. On the other hand, it enlightens enterprises and business partners to take this as the basis, finding out more fitting ways to co-create value. Based on the marketing, co-creation value and the supply chain integration theories, this thesis intends to use the observation method to get it’s impossible to create more value because of own resources have been exhausted through nearly 50 years development course of Henan Special Refractories. Then analysis method is used to get according to marketing theory, it’s entered 4.0 era. Enterprises should shift the center of marketing to how to interact with customers actively and help them realize their self-value. Finally, by using method of combining theory and practice, we find that Henan Special Refractories and C company could realize the co-creation value through developing “Reasonable Use Bischofite Resource” project together and provide suggestions, such as creating corporate culture, commercial institutions and social responsibility value for the deficiencies in the implementation now, so as to reflect the necessity ofIV diversifying the ways of developing and creating value. This subject will follow the technical route of discovering, analyzing and solving problem, apply the ways of realizing co-creation value to the entity enterprises, provide relevant theoretical support on how to realize the value better in the marketing environment and have great significance of creating the way of value creation in practice by more in-depth description. The innovation in the expected results of this paper lies in the view and practice of research. Regard Henan Special Refractories no longer creation more value at present as a breakthrough point to explore the realization of the way of co-creation value. From the view of research, most of the previous literatures can be summarized from two aspects. On one hand, most of the theoretical aspects are the concept of co-creation value, result, etc. On the other hand, in the aspects of practice, the influence factors of IT and service industries value co-creation, the innovation of business model and the influence on enterprise performance are discussed, there are few literatures on the way of creating value among enterprises. From the practical content analysis of the research, most of the previous articles discussed between consumers and enterprises, but there wasn’t much between the production of first-line enterprises. This study hopes to make up for these shortcomings. KEY WORDS: Co-creation value, Supply chain integration, Social responsibility valueV 目 录 摘要...........................................................................................................................................I ABSTRACT ............................................................................................................................. III 1 绪 论...................................................................................................................................... 1 1.1 研究背景与意义 ............................................................................................................. 1 1.1.1 研究背景................................................................................................................... 1 1.1.2 研究意义................................................................................................................... 2 1.2 研究目的与方法 ............................................................................................................. 3 1.2.1 研究目的................................................................................................................... 3 1.2.2 研究方法................................................................................................................... 4 1.3 研究内容与框架 ............................................................................................................. 4 1.3.1 研究内容................................................................................................................... 4 1.3.2 研究框架................................................................................................................... 4 1.4 创新之处 ......................................................................................................................... 5 2 相关概念及研究理论基础.................................................................................................... 7 2.1 共创价值的含义 ............................................................................................................. 7 2.2 共创价值的分类及研究现状 ......................................................................................... 8 2.2.1 共创价值的分类....................................................................................................... 8 2.2.2 共创价值的研究现状............................................................................................... 9 2.3 供应链整合的含义及内容 ........................................................................................... 11 2.3.1 供应链整合的含义................................................................................................. 11 2.3.2 供应链整合的内容................................................................................................. 12 3 河南特耐与 C 公司基本概况 ............................................................................................. 13 3.1 河南特耐概况 ............................................................................................................... 13 3.1.1 河南特耐的基本情况............................................................................................. 13VI 3.1.2 河南特耐的发展历程............................................................................................. 14 3.1.3 河南特耐现状分析................................................................................................. 14 3.2 C 公司概况..................................................................................................................... 15 3.2.1 C 公司的基本情况.................................................................................................. 15 3.2.2 C 公司的发展历程.................................................................................................. 16 3.2.3 C 公司面临的商机.................................................................................................. 16 3.3 河南特耐与 C 公司的关系........................................................................................... 17 4 河南特耐与 C 公司共创价值主要方式 ............................................................................. 19 4.1 信息资源共享 ............................................................................................................... 19 4.1.1 政府信息共享......................................................................................................... 19 4.1.2 产业信息共享......................................................................................................... 20 4.1.3 产品信息共享......................................................................................................... 21 4.1.4 市场机遇信息共享................................................................................................. 22 4.2 技术资源共享 ............................................................................................................... 23 4.2.1 技术设备共享......................................................................................................... 23 4.2.2 技术信息共享......................................................................................................... 24 4.2.3 技术服务共享......................................................................................................... 24 4.2.4 技术人员共享......................................................................................................... 25 4.3 知识产权共享 ............................................................................................................... 25 4.3.1 专利共享................................................................................................................. 25 4.3.2 商标共享................................................................................................................. 25 4.4 供应链的整合 ............................................................................................................... 26 4.4.1 内部整合................................................................................................................. 26 4.4.2 外部整合................................................................................................................. 28 5 河南特耐与 C 公司共创价值过程中存在的不足及建议 ................................................. 31 5.1 共创价值过程中存在的不足之处 ............................................................................... 31VII 5.1.1 信息资源共享不足................................................................................................. 31 5.1.2 供应链整合不足..................................................................................................... 31 5.1.3 缺少企业文化共创................................................................................................. 31 5.1.4 缺少商业机构共创................................................................................................. 32 5.1.5 缺少社会责任共创................................................................................................. 32 5.2 未来共创价值的建议 ................................................................................................... 32 5.2.1 信息资源共享方面................................................................................................. 32 5.2.2 供应链整合方面..................................................................................................... 34 5.2.3 企业文化共创......................................................................................................... 35 5.2.4 商业机构共创......................................................................................................... 36 5.2.5 社会责任共创......................................................................................................... 37 6 结论与展望.......................................................................................................................... 39 6.1 研究结论 ....................................................................................................................... 39 6.2 不足与展望 ................................................................................................................... 40