I 摘要 自 1988 年以来，我们国家在基本的建设领域推行了建设工程监理制度，工 程建设实行监理引起了全社会各界人士的广泛关注，长期的运行证明，工程监 理在工程建设中发挥了极其重要的作用，它在建设工程的质量、进度、投资、 安全等方面做出了巨大的贡献。 上个世纪末，我国的电信行业高速发展，为通信监理公司的业务开展提供 了一个极其广阔的空间。但是近年来，随着电信行业竞争的加剧以及通信工程 建设的规范，地方性的垄断关系逐渐被打破，通信监理企业的发展经营压力越 来越大。但综合看来，影响国内大多数通信监理企业发展的是，众多企业都缺 乏一套切实可行的发展战略。 JX 通信监理公司作为国内具有甲级通信监理资质的企业之一，在成立的最 初几年里依靠与本地电信天然依存关系，不断壮大发展。本文基于 JX 通信监理 公司在发展中遇到的问题，分析企业所面临的内外部环境，明确了 JX 通信监理 公司在竞争中的机会、威胁、优势、劣势。最后，在前面分析的基础上，确立 了 JX 通信监理公司的发展战略及战略实施的保障措施。 关键词：通信监理；发展战略；战略实施ABSTRACT II ABSTRACT Since China carried out the construction project supervision system in the basic construction field in 1988, the project supervision has aroused wide attention of the whole society, and played an important role in the construction of the project, and made great contributions to the quality, progress and investment of the construction project. At the end of the last century, the rapid development of the telecommunications industry provided a broad space for the development of communication supervision. In recent years, with the intensification of competition in the telecommunication industry, the construction of communication engineering is becoming more and more standardized, the relationship between regional monopoly is gradually broken and the pressure of the development of communication supervision enterprises is increasing. However, most of the telecommunication supervision enterprises in China lack a set of practical strategy of development at present. JX communication supervision company, as one of the enterprises with the qualification of the first grade communication supervision in China, relies on the natural dependence relationship with Jiangxi Telecom in the first few years. Based on the problems encountered in the development of JX communication supervision company, this paper analyzes the internal and external environment that the enterprise faces, and clarifies the opportunities, threats, advantages and disadvantages of the JX communication supervision company in the competition. Finally, on the basis of the above analysis, the development strategy of JX communication supervision company and the safeguard measures for its implementation are established. Key words: Communication supervision ； Development strategy ； Strategy implementation目录 III 目录 第 1 章绪论...................................................................................................................1 1.1 研究背景 .........................................................................................................1 1.2 研究目的与意义 ......................................................................................................... 2 1.2.1 研究目的 ...............................................................................................2 1.2.2 研究意义 ...............................................................................................2 1.3 研究方法 ....................................................................................................................... 3 1.4 研究思路 ....................................................................................................................... 3 第 2 章研究基础...........................................................................................................5 2.1 基本概念界定.............................................................................................................. 5 2.2 国内外研究文献综述 ................................................................................................ 6 2.2.1 国外研究现状................................................................................................... 6 2.2.2 国内研究现状................................................................................................... 7 2.3 研究工具 ....................................................................................................................... 9 第 3 章 JX 通信监理公司内部条件分析..................................................................14 3.1 JX 通信监理公司的基本概况 ................................................................................ 14 3.1.1 JX 通信监理公司的历史.............................................................................. 14 3.1.2 JX 通信监理公司的资质.............................................................................. 15 3.1.3 JX 通信监理公司的经营范围..................................................................... 15 3.1.4 JX 通信监理公司的企业文化..................................................................... 16 3.2 JX 通信监理公司内部优势分析............................................................................ 17 3.2.1 财务运营发展保持健康状态 ..................................................................... 17 3.2.2 品牌优势不断积累........................................................................................ 18 3.2.3 小结................................................................................................................... 18 3.3 JX 通信监理公司内部劣势分析............................................................................ 18 3.3.1 人力资源建设力度不足 .............................................................................. 18 3.3.2 市场资源开拓力度不够 .............................................................................. 21目录 IV 3.3.3 小结................................................................................................................... 22 第 4 章 JX 通信监理公司外部环境分析..................................................................24 4.1 宏观环境分析 ............................................................................................................. 24 4.1.1 法律环境分析................................................................................................. 24 4.1.2 经济环境分析................................................................................................. 24 4.1.3 社会环境分析................................................................................................. 25 4.1.4 技术环境分析................................................................................................. 26 4.2 JX 通信监理公司竞争环境分析............................................................................ 26 4.2.1 新进入者的威胁 ............................................................................................ 26 4.2.2 行业中现有企业间的竞争.......................................................................... 27 4.2.3 替代品或服务的威胁................................................................................... 27 4.2.4 供应者讨价还价的能力 .............................................................................. 27 4.2.5 用户讨价还价的能力................................................................................... 28 4.3 小结 .............................................................................................................................. 28 第 5 章 JX 通信监理公司战略方案..........................................................................30 5.1 JX 通信监理公司 SWOT 组合分析...................................................................... 30 5.2 JX 通信监理公司战略定位..................................................................................... 32 5.2.1 产品定位.......................................................................................................... 32 5.2.2 市场定位.......................................................................................................... 32 5.3 JX 通信监理公司战略目标..................................................................................... 34 5.3.1 市场目标.......................................................................................................... 34 5.3.2 盈利目标.......................................................................................................... 35 5.3.3 业务目标.......................................................................................................... 35 5.4 JX 通信监理公司战略选择..................................................................................... 35 5.4.1 收缩与聚焦战略 ............................................................................................ 35 5.4.2 整合战略.......................................................................................................... 36 5.4.3 多元化发展战略 ............................................................................................ 36 5.5 JX 通信监理公司战略步骤..................................................................................... 37 5.5.1 战略转型阶段................................................................................................. 37目录 V 5.5.2 转型提升阶段................................................................................................. 38 5.5.3 持续发展阶段................................................................................................. 38 第 6 章 JX 通信监理公司战略的实施和保障...........................................................40 6.1 加强人力资源建设................................................................................................... 40 6.2 加强企业组织结构优化 ...............................................................................41 6.3 加强企业品牌建设................................................................................................... 42 6.4 加强企业文化建设................................................................................................... 43 6.5 加强企业内部管理................................................................................................... 44 第 7 章研究结论与展望.............................................................................................46 7.1 研究结论 ..................................................................................................................... 46 7.2 研究展望 ..................................................................................................................... 46 致谢.............................................................................................................................48