摘要 果胶是一种绿色!天然!安全!健康的食品添加剂和药物制剂基质,市场需求 在调整中以每年5%~6%的速度递增当前,世界果胶生产和应用尚属于垄断领域, 主要集中在嘉吉(Cargill)公司!斯比凯可(CPKeleo)公司!丹尼斯克(Daniseo) 公司等少数几家欧美厂商,但其生产受到原料资源的限制 我国是世界上苹果生产和加工大国,拥有丰富的苹果渣资源,但国内对苹果渣 的综合利用程度很低,关于从苹果渣中提取果胶的研究及产业化开发并不多见,且 现有研究主要限于果胶的提取与分离工艺方面鉴于此,本文对世界浓缩苹果汁加 工龙头企业)烟台北方安德利果汁股份有限公司投资建设果胶工厂项目的可行 性进行全面分析与研究,在选题上具有一定的创新性和探索性 通过走访我国食品添加剂行业协会!科研院所!果胶企业!销售商及用户,拜 会欧洲果胶生产商!设备制造商,并与外籍技术专家一同调研,本文获得了大量的 信息资料和数据资料,在此基础上,运用技术经济!SWOT分析等理论和方法,定性 结合定量分析了烟台安德利果胶项目的市场条件!技术和设备条件!资源条件!建 设条件与环保方案!企业组织条件等,进而提出项目投资方案,并对其进行了财务 评价!社会评价及风险分析研究表明:本项目具有较强的可行性和投资价值;它 的实施有利于提高苹果资源的综合利用水平和苹果原料的附加值,增强我国苹果深 加工技术创新能力及苹果加工企业在国际市场上的核心竞争力 关键词:安德利;果胶项目;可行性研究;投资分析ABSTRACT FeasibilityStudyandInvestmentAnalysisontheProjeetofyantai AndrePectin MasterCandidate:LiGuiliang (SPeeialtyofForestryEeonomiesandManagement) DireetedbyAssoeiateProfessorMiaoDongling ABSTRACT Peetin15akindoffoodingredientsandPhannaceutiealPreParationbasethat15green,natural, safeandhealthy.ThetotalmarketdemandsforPeetininereaseinasPeedofs%~6%Peryear.The industrialProduetionandaPPlieationofPeetinintheworldhasbeenstillmonoPolizedbyfewwestern manufaeturerssuehasCargillTexturizingSolutions,CPKeleo,DaniseoIngredientsIne.,etc.who faeetheshortageofrawmaterials. China15thelargestaPPle一Produeing&Proeessingeountryintheworld.However,Plentyof aPPlePomaee15remainedbeeauseofthelowlevelofeomPrehensiveutilizationandindustrialization, andeventhedomestieresearehthatonlyfoeusontheProeessofPeetinextraetionandseParationfrom aPPlePomaceseemsquiterare#WithsomeinnovationandexPloration,thisPaPer15onthefeasibility studyandinvestmentanalysisonPeetinProjeetwhich15mainlysPonsoredbyYantaiNorthAndre JuieeCo.,Ltd.who15oneofthelargestProdueersofAPPleJuieeConeentrateintheworld. ThestudygrouPofPectinProjeetaequiremassiveinformationanddatabyvisitingChinaFood Additiveproduction&APPlieationIndustryAssoeiation,relevantseienee&teehnologyinstitutions, PectinProdueers,ageneiesandeustomers.Besides,theauthorhasvisitedEuroPeanPectinPlants, equiPmentmanufacturers,andParticiPatedintheresearchandoPerationwithforeignteehnieal exPerts.Basedontheabove,thisPaPerelaborateswithqualitativeandquantitativeanalysisonthe eonditionsofmarket,teehnology&equiPments,resources,construction&environmentalProtection, andenterpriseorganizationofYantaiAndrePeetinProject,andfinishedwiththefinaneial&soeial evaluationandriskanalysisontheProjeetPlan,byusingteehnicaleeonomicsandSWOTmethods. Withinvestmentvalue,thePeetinProject15generallyfeasible,anditsaetualizationwillhave imPortantsignifieaneetoPromotetheeomPrehensiveutilizationofaPPleresoureesandtheirvalue 111烟台安德利果胶项目可行性研究与投资分析 added,andstrengthentheteehnologiealinnovationandtheeoreeomPeteneeofChina aPPle一Proeessingindus仰andenterprisesintheinternationalmarket. Keywords:Andre,PectinProjeet,feasibilitystudy,investmenianalysis目录 目录 摘要........................................................................................................,...................................I ABSTRACT.......................................................................................................................................111 1绪论................................,............................,.....................................................................l 1.1研究背景!意义和目的............,..........................................................................................1 1.1.1研究背景和意义......................................................................................................................1 1.1.2研究目的.............................................................................,...............,.,.!....-.2 1.2国内外研究现状........................,...........................,..........,.......................................2 1.2.1可行性研究现状......................................................................................................................2 1.2.2国内外技术研究现状...........................,............................................................................4 1.3研究的基本内容和技术路线........................#,#,#,#6 1.3.1研究的基本内容......................................................................................................................6 13.2研究的技术路线.....................,...........................................................,........................7 2研究基础........................................................................................................................................9 2.1研究的理论基础与方法...................................................9 2.1.1技术经济研究基础..................................................................................................................9 2.1.2投资项目可行性研究理论....................................#..#10 2.1.3工程经济分析方法.....................................................................................#.......#11 2.1.4SWOT分析方法..........,............................................................................,...............11 2.2果胶概述...................................................................................................................................12 2.2.1果胶概念及分类..............................................................................................,......,..12 2.2.2果胶特性..................,...................................................................,.............................13 2.2.3果胶主要用途..........................................................................,...............14 3果胶项目可行性研究...........................................................................#.#巧 3.1果胶市场分析与预测.......................................................................巧 3.1,1市场需求状况...............,............,...,............./-,...............#..巧 3.1.2市场供给状况.........................................................................................#...............#20 3.1.3市场价格分析及预测...................................................................,......#..#23 3.2项目技术条件与工艺创新.............,...................25 3.2.1果胶工艺研究路线...................,.......................................................................#25 3.2.2高分子果胶生产工艺,.,..........................................................................#...........#26 3.2.3低甲氧基果胶生产工艺.....................................................#27 3.3原料资源条件分析.........,........................................................................#.........#29烟台安德利果胶项目可行性研究与投资分析 3.3.1土要原料供应情况.................................................................,........................................30 3.3.2其他原材料供应情况............................................................................................................30 3.4项目建设条件与环保方案.......................................................................................................31 3.4.1厂址选择与用地面积............................................................,.........................................31 3.4.2交通运输条件............................................................................................,.....................31 3.4.3能源供应条件分析.................................,........................................................................32 3.4.4配套设施条件........................................................................................................................33 3.4.5建设方案符合环保要求........................................................................................................33 3.5政策优惠条件...........................................................................................................................34 3.5.1土地使用权价格优惠............................................................................................................34 3.5.2水!电!汽价格优惠............................................................................................................34 3.5.3设备进口免税政策................................................................................................................34 3.5.4企业所得税优惠....................................................................................................................34 3.6企业组织与人力资源配置.......................................................................................................34 3.6.1公司组织架构设计....................................................,.....................................................34 3.6.2管理和经营团队建设............................................................................................................35 3.6.3薪酬激励制度........................................................................................,.........................36 3.7安德利果胶项目SWOT分析.................................................................................................37 3.7.1优势Strength.........................................................................................................................37 3.7.2劣势Weakness.......................................................................................................................38 3.7.3机遇Opportunity...................................................................................................................39 3.7.4挑战Threats..............................................,......................................................................40 4果胶项目投资方案......................................................................................................................43 4.1项目总体规划.............................................................,.......................................................43 4.2项目实施基本思路...................................................................................................................43 5项目投资估算与评价...............................,......................................................,...............46 5.1财务分析基础数据...................................................................................................................46 5.2投资估算与财务评价...............................................................................................................46 5.2.1固定资产投资估算................................................................................................................46 5.2.2固定成本费用估算................................................................................................................48 5.2.3可变成本与费用估算............................................................................................................49 5.2.4一期公司盈利能力估算............................................................,.....................................49 5.2.5二期公司盈利能力估算........................................................................................................51 5.2.6经营性现金流量分析............................................................................................................52 5.2.7资金需求与融资方式............................................................................................................53目录 5.2.8果胶项目财务评价................,..........................,.......................,.#53 5.3项目社会环境评价.......................,.....................................................#,56 5.3.1项目社会效益评价......................................,............................................#..56 5.3.2项目环境效益评价....................,.............................................#...#,57 6果胶项目风险与对策....................................................................#....#58 6.1产品质量风险.................................................................................................................58 6.2产品应用及销售风险..................................................................................#58 6.3生产管理风险..............,..............................,....................................................,......59 6.4人民币升值风险........................................................................................................#59 7结论和创新点......................................................,................,.......................,60 7.1本研究的主要结论.......................................................................................................#..#60 7.1.1项目具备可行性和投资价值,........................#60 7.1.2项目具有一定的投资风险...........................................#60 7.2本研究的创新点..........................................................................................#61