随着信息化!家电!汽车等相关产业的不断发展,PC/PMMA材料(板材)在 不同领域的应用程度在不断的增加,市场对PC/PMMA材料的要求也在不断提高 国内只有为数甚少的公司在从事此种行业,且质量不太稳定目前H公司所做的 (已在生产)就是选用技术领先!质量稳定!产品性能优良的日本!德国PC/PMMA 生板作为生产原材料对其进行表面硬化和镀膜加工为确保公司产品高质量和客 户利益,也为了提高公司的整体效益,所以决定投资光学级PC/PMMA材料(板材) 产品生产线,生产光学级PC/PMMA材料(板材)产品,以应对日益激烈的市场竞 争和更好的为客户配套服务,在此就必须对未来将要投资的此项目进行详细的研 究与分析 本文旨在研究在H企业建设年产规模在10000吨光学材料生产线及相关配套 设施的可行性,该生产线可转换生产PC/PMMA材料(板材)产品研究工作的主 要目标在于研究该光学材料的市场需求以及投入企业后的经济效益大小企业目 标是想要建设年产规模在10000吨光学材料生产线及相关配套设施,生产线可转 换生产PC/PMMA材料(板材)产品项目达产后,期望每年可以实现销售收入 4.6亿元左右,税后利润5800万元左右PC/PMMA光学材料这样的新型替代性材 料是否能在中国这样竞争激烈的市场环境中生存与发展,对其进行项目投资是否 可行,是一个非常值得研究的问题,本文试图通过研究PC/PMMA光学材料项目投 资的可行性方面进行研究,为创新材料的投资提供一些思路从公司的发展背景 和市场环境看,H公司不仅有能力承担此项目而且发展环境较好;从产品特性来 看,可以直接建厂生产;市场需求较大,前景较好,将给H公司带来较大收益; 并从财务角度预测了具体收益然而,此项目在政策!技术!能源!资金和管理 方面也有风险 关键词:光学材料;项目投资;可行性分析AbstraCt AlongwiththedeveloPmentofaPPlianees,automobileandotherrelatedindustry, PC/PMMAsheet15beeomingwidelyusedindifferentareaswithcontinuedinereasing market.Thewidevariety15themainadvantageofoPticalgradePC/PMMAmaterial withthieknessfrom0.175mmtosmm.ThePlastieityofthematerial15muehbetter thanglassandothersimilarProduets,esPeeiallyafterfurtherProcessing.Thedemand forUVhardenandoPticaleoatedPC/PMMAmaterial15inereasing,butthereareonly fewerdomestieeomPaniesinvolvethisindustryandthequality15notstable.In overseasthemaineomPaniesmanufaeturingsimilarProductsareGE(US), Mitsubishi(JaPan),AsahiKaseiCorporation(JaPan)andotherfaetoriesinKorean, GermanyandTaiwan.Currently,comPanyHimPortsthePC/PMMAmaterialwirh suPeriorqualityfromJaPanandGermany,andcarrythehardenandeoatingProeess forthesurfaee.InordertoensuretheProduetquality,eustomerinterestsandimProve eomPanyefficieney,wedeeidetoinvesttooPtiealPC/PMMAProduets.That,5why wemusttocarryadetailedresearchandanalysisforthisProjectthatwewillinvest. TheariieleaimstoinvestigatethefeasibilityforeomPanyHtoestablishthe Productionlinewith1000t/yeaPaeityofoPticalsheet,andrelatedsuPPortingfaeilities. ThisProduetionlinecouldalsobeusedtomanufaeturePC/PMMAsheetProducts. Themainobjectiveoftheinvestigation15themarketdemandsforthisoPticalmaterial andtheeeonomiebenefitsafterinvestment.ThecomPanyPlanstoestablishthe 卜roduetionlinewith1000t/yeapacityofoptiealsheet,andtherelatedsupPorting facilities.ThisProductionlineeouldalsobeusedtomanufacturePC/PMMAsheet Products.WhentheProjeetfinished,theexPeetedsalesincome15about460million RMBannuallywithnetProfitof58millionRMB.It,5worthinvestigatingwhetherthe PC/PMMAoPtiealsheetmaterialeouldbesurvivedanddeveloPedintheeomPetitive Chinesemarket,andthefeasibilitytoinvestthisProjeet.ThisarticleaimstoProvide somethoughtsforinnovatedmaterialinvestmentbyinvestigatingthefeasibilityof PC/PMMAoPtiealsheetmaterialProjeet.It,5abigchallengeforwriting,butatthe sametimeanoPPortunityforwritertoachieveinnovation. words:OPtiealsheet;Projeetinvestment:feasibilityanalysis目录 摘要....................................................................................................................I ABSTRACT.......................................................................................................11 第1章引言....................................,..............................................................1 1.1研究目的及意义.........................................................................................1 1.1.1研究目的.............,............................................,...................1 1.1.2研究意义..........................................................................................1 1.2现有的研究基础.........................................................................................2 1.2.1技术理论基础.............,..........,...........,二,.,....,.2 1.2.2市场调查研究理论...............................#2 1.2.3项目投资财务绩效分析的理论基础..............................................7 1.3研究内容及研究方法...............................................................................13 1.4创新之处...................................................................................................13 第2章本项目承办企业H公司的背景及其现状..........................................14 2.1承办企业H公司的背景及其项目研究来源..........................................14 2.1.1承办企业H公司的背景...............................................................14 2.1.2本项目的主要内容........................................................................14 2.2本项目的现状及建设的有力条件...........................................................14 2.2.1项目现状........................................................................................14 2.2.2建设的有力条件............................................#.,#14 2.3主要经济技术指标...................................................................................15 2.4环境状况分析..................................................................................#16 2.4.1社会环境........................................................................................16 2.4.2技术环境........................................................................................16 2.4.3经济环境........................................................................................17 2.4.4政治环境.......................................................................................#17 2.5项目简介...................................................................................................17 2.6研究工作的主要目标...............................................................................17 2.7产品性能及主要特点介绍.......................................................................17 2.8建设条件及厂址选择...............................................................................19 2.8.1建设条件.................................................................................,-..,192.8.2厂址选择........................................................................................19 第3章市场需求调查分析...............................................................................21 3.1国内竞争对手分析..............................................................#21 3.2产品替代品的分析.....................................23 3.3国外市场调查分析...................................................................................26 3.4市场需求及主要方案选择.......................................................................27 3.4.1市场需求........................................................................................27 3.4.2主要方案选择...............................................................#35 第4章投资项目财务分析.........................................#一37 4.1投资估算...................................................................................................37 4.1.1总投资估算................................................................................37 4.1.2固定资产投资总额.......................................................................,37 4.2经济效益分析.......................................................................................39 4.3财务报表预测分析...................................................................................39 4.4盈亏平衡分析...........................................................................................43 第5章项目风险分析......................................................#44 5.1政策风险分析..........,..........................................................................44 5.2技术风险分析.......................................................................................44 5.3能源风险分析..............................................................................#44 5.4资金风险分析..............气...................................................44 5.5管理风险分析...........................................................................................45 总结与展望...........................................................................................................46