后对现行影视媒介的影响以及成立文化传媒公司的初衷,为全面展开计划书谋 篇布局; 在总体规划部分,会对励展传媒的总体情况进行简要阐述,希望通过本部 分的介绍使投资者对公司的现有状况!潜在优势以及未来目标有一个全面的了 解 在市场分析部分,对三维动画的国际!国内市场情况进行了具体阐述,并 着重针对省会郑州的实际情况,按照5.w.O.T方法,具体分析视频动画广告目 标市场的发展趋势 在产品与服务部分,从视频产品的/新媒体0解决方案,到组织开发等方 面进行了详细论证 在市场营销部分,通过励展传媒目前己有的社会关系特征,详细探讨在未 来营销领域的渠道与方式; 在公司管理部分,对励展传媒的组织!人事!薪酬和股权计划进行全面规 划,并从励展传媒的管理运作!财务支持等五个方面进行了分别预测为未来 风险投资者提供数据参考 在最后的结论部分,总结全篇内容并总结收尾 除此之外,在未来的计划实施过程中,我希望能够通过公司的实际运营, 重点解决以下三个问题: 1.破解有关/媒体不养老0的行业难题,并通过自己的创业经历找出切实可 行的解决方案; /视频动画0在目前国内尤其是河南市场的前景分析; 微小型广告公司如何打造自己的核心竞争力,以适应激烈的市场环境关键词:制播分离三维动画商业计划书 妙 \\AbstraCt Abstraet Animation,itwascalled0thelastgeneratedoutside,fromtheindustryProfits015 limitedtograduallyoPenProeess,15filledwithhugeeommercialtemPtation.In reeentyears,alongwithChinaintheworldeeonomystagestrengtheneeaselessly, foreignPowers,esPeeiallytransnationalanimationofthemediagianis,inviting eakePreferredby,InChina,beeauseChina15reeognizedasthemostPromising industry,animationandsoeialeaPitalbythewidesPreadeoneem.And1lookinthe TVmedia,exPeriencedthreereformstide,originallyreignsstatushasalmostlet network,mobileTV,videoandotheremergingoutdoorLEDtheimPaetofmedia fragmentation.50,thetraditionalmediafaeenewerashouldbehowtoehangethe eomPetitiveIntelevision,esPeeiallyinthefieldofseParationcommission,originally madeby0Planin#thefaeeofmediaPraetitionersshunt,integrationofwhereto90Inreeelltyears,televisionandentertainmentandtendtomakeeomPanyoPerating systemgraduallygainedreeognition.AsalwaysstandinfronioftheTVindustry Professionals,howtoehangebeeauseofPotentialbeingmadebysocializationHow eanthechangeinthefuturebelongstoownfoundinbusinessHoweanthesoeial relationswillbehisinherentadvantagereasonablyintoProduetivityAndrelyon indePendentbusinessehange0medianotendowmentindustryeireleThesearethe questionsweneedtofaeereality.1believethatTVPraetitionerstoPartneror joint一stoekeomPany,establishedeulturalmediaformsofmediaPlatformwilluseall kindsofProfessionalanimationtransPlantedintotheseoPeofadvertising,15 relativelynewface0systemeffeetivelyseParatedafterPlantinglargefaee, integrationofshufitPersonnelagainofobtainemPloymentsolutions.Relyingon theProvineialTVbroadeastmediaPlatformandimProvethematurityofthe televisionnetworks,withhighstartingPoint,Practitionerswithlowthresholdinio currentindustrycausedbymalignanieomPetitionsituation,andtheirProfessional skillsthroughmarketdemand,notoutbyexeeutiveordertoregulate,and15ableto ereateamazingtransmissionc即aeityandloweostsolutionsoftheanimation.Based 111 广一AbstraCt onthisidea,1inOctober2009andtwoeolleaguesPartnershiPestablishedZhengzhou LizhaneulturalmediaCo.,LTD.(hereinafterreferredtoas0Lizhan),15tomediafor testing,testmybusinessidea,andthroughtheanalysisofbusinessPlan,inthenext fiveyears,raisingthereturnoninvestmeniriskinvestmentfunds.Eveneartoon industry,relyingonthewideProsPeetofmarketandnationallevelsofauthority,I alsoeneouragePolieyideasaboutthefutureboldIPO.Below,1willdeseribe (introduetion)fromthebaekground,overallPlanning,marketanalysis,Produetsand services,marketing,management,elosingsevenasPeetsresPeetively. 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InthelastPartofthefuture,ProvideoPeningsinthefive一yeardeveloPmeni PlanningmayfaeeProblemsandProsPeetforecast,andsummarizestheending, overallthroughout. lV /AbstraCt Inaddition,intheProeessofimPlementationPlansforthefuture,1hoPe1ean PasstheactualoPeration,theeomPanymainlytosolvethefollowingthreeissues: 1)Breakabout0themediaindustr又theProblemofendowmentthroughtheir entrePreneurialexPerieneetofindthefeasiblesolutions. 2)0Thevideoanimationintheeurrentdomesticmarket,esPeciallytheProsPeetof HenanProvinee. 3)MiniatureadvertisingeomPanytofoundandereatetheirowneoreeomPetitiveness, inordertoadaPttothefiereeeomPetitioninthemarketKeywords:eommission3danimationbusinessplan 尸目录 第1章引言##1 1.1公司成立背景#1 1.2动画产业现状,-#2 1.3创业选择初衷#///.-.-3 第2章总体规划#5 2.1公司简介#..5 2.2公司战略#7 2.3公司管理#10 2.4合作关系#...#12 第3章市场分析#14 3.1市场趋势和机会预测14 3.2市场风险分析#16 3.3防范风险对策#,#18 第4章产品与服务#423 4.1产品品种规划#23 4.2售后服务与反馈调节机制26 第5章市场营销28 5.1市场销售规划..#28 5.2销售渠道建设..30 5.3价格体系分析#31 第6章公司管理35 6.1组织管理#35 6.2人力资源与福利方案36 6.3财务分析#38 第7章结论,..#,...#47