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2020年粤东废钢铁进口配送中心商业策划书DOC

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钢铁是人类社会最重要的基础性、功能性材料,也是最易于回收和可再生的资源。 文章针对目前国内,特别是粤东地区对废钢铁再生资源的产品长期处于供不应求的状 况,提出在揭阳市建立粤东废钢铁进口配送中心,认为建立粤东废钢铁进口配送中心有 四方面的积极意义,一是民营企业主动实践科学发展观的需要;二是民营企业积极履行 社会责任的需要;三是民营企业大胆参与地方经济建设的需要;四是民营企业努力回报 社会的需要。 本文共分六章。第一章为绪论,研究了再生资源产业的发展背景,提出建立粤东废 钢铁进口配送中心所具有的积极意义。第二章为项目概况,介绍了项目的基本情况、建 设依据、规划设计,确立配送中心的发展方向。第三章为项目市场前景预测,分析了货 源供应、市场需求等情况,研究了产品的销售策略。第四章为组织实施,研究了项目的 组织管理和实施计划。第五章为投资估算与项目损益,对项目进行投资估算、项目损益 和投资风险分析。第六章为文章结论。 本文主要采用文献研究、探索性研究、模拟研究、数量研究等方法,通过分析、归 纳得出结论,认为粤东废钢铁进口配送中心是一个可操作性较强、投资规模适中、投资 风险较小、投资回报率较大的项目,具有五个特点,一是较强国外市场采购力;二是较 强市场价格竞争力;三是较强国内市场调配力;四是较大的企业利润空间;五是较强社 会责任感。投资建设粤东废钢铁进口配送中心前景广阔,利国利民,不仅能获得较好的 经济效益,还将为地方经济社会的可持续发展和解决日益突出的环境问题、就业问题发 挥积极作用。 关键词,钢铁;配送;策划;敏感性分析II Abstract Steel is the most important basic、functional material of human society, and it is the most easily and renewable resources recovery. The article for the current domestic, Especially Guangdong eastern the waste steel renewable resources for the goods in short supply situation, proposed to establish Yuedong waste steel import distribution center in Jieyangshi, think there are four aspects of ,A private enterprise is to practice the scientific development needs; Second, private enterprise active in social responsibility of the needs;Three private enterprise is a bold part in local economic development needs; Four private enterprise is to return to the needs of society. This article falls into six chapters. The first chapter is foreward, it rearched the background of the industrial development of renewable resources, proposed the positive significance of to establish Yuedong waste steel import distribution center. The second chapter is the project profile, introduce the basic conditions of the project、construction on、 planning and design、established its development direction. The third chapter is the project market,analysis the goods suppliedthe meeds of market, reach the product sales strategy. The forth chapter is the implemented, reach the project management and implementation plan. The fifth chapter is the project gains and investment,it analysis the project investment、the project gains and investment risk. The sixth chapter is the article conclusion. The article adopt the methods of literature research、exploration of research、the models、 quantitative research, to get conclusions by analysis and reduced, its thinked the Yuedong waste steel import distribution center is a project of easily operate、scale investment、small investment risk、great investment return, with five characteristics: 1.strong purchasing power of the foreign market;2. strong market price is competitive;3. strong domestic market deployment force;4. a large profit space enterprises;5. strong social responsibility. The foreground to invest and construct Yuedong waste steel import distribution center is broad, favourable to the country and people, not only can get a better economic performance, but also play an active role in the local economy and society of sustainable development and solve the increasingly prominent environmental problems, employment problems. Key words,Steel; Distribution; Planning ;Sensitive analysisIII 目 录 摘要.........................................................................................................................................I ABSTRACT .............................................................................................................................. II 图表清单..................................................................................................................................VI 第一章 绪论............................................................................................................................1 1.1 研究目的意义.................................................................................................................. 1 1.2 研究背景.......................................................................................................................... 1 1.3 文献综述.......................................................................................................................... 5 1.3.1 发达国家对再生资源回收利用的研究................................................................... 6 1.3.2 国内对再生资源回收利用的研究........................................................................... 7 1.3.3 废钢铁再生资源回收利用的研究........................................................................... 8 1.4 研究内容和意义.............................................................................................................. 9 1.4.1 研究内容................................................................................................................... 9 1.4.2 研究意义................................................................................................................... 9 第二章 项目概况..................................................................................................................11 2.1 项目基本情况................................................................................................................ 11 2.2 项目建设依据................................................................................................................ 11 2.2.1 战略依据................................................................................................................. 11 2.2.2 政策依据................................................................................................................. 12 2.2.3 发展机遇................................................................................................................. 12 2.2.4 选址条件................................................................................................................. 13 2.3 项目规划设计................................................................................................................ 14 2.3.1 项目总体设想......................................................................................................... 14 2.3.2 项目总体规划......................................................................................................... 14 2.3.3 项目设计................................................................................................................. 15 2.4 项目环境保护................................................................................................................ 17 2.4.1 项目所在地的环境状况和可能产生的主要污染物............................................. 17 2.4.2 项目拟采用的环境保护法律和标准..................................................................... 17 2.4.3 项目污染物处理做到污水零排放......................................................................... 18IV 2.5 本章小结........................................................................................................................ 19 第三章 项目市场前景预测..................................................................................................20 3.1 目标市场定位................................................................................................................ 20 3.2 货源供应组织................................................................................................................ 20 3.3 市场需求........................................................................................................................ 20 3.4 市场竞争........................................................................................................................ 22 3.5 产品销售........................................................................................................................ 23 3.6 本章小结........................................................................................................................ 23 第四章 投资估算与项目损益..............................................................................................24 4.1 投资估算........................................................................................................................ 24 4.1.1 投资估算依据......................................................................................................... 24 4.1.2 投资概算................................................................................................................. 24 4.2 项目损益分析................................................................................................................ 26 4.2.1 财务评价依据......................................................................................................... 26 4.2.2 财务评价基础数据选取......................................................................................... 26 4.2.3 毛利润分析............................................................................................................. 28 4.2.4 利润总额分析......................................................................................................... 29 4.2.5 净利润分析............................................................................................................. 29 4.3 投资盈利能力分析........................................................................................................ 30 4.3.1 投资收益率............................................................................................................. 30 4.3.2 财务内部收益率..................................................................................................... 30 4.3.3 静态投资收益率..................................................................................................... 33 4.3.4 动态投资回收期..................................................................................................... 33 4.3.5 投资收益灵敏性分析............................................................................................. 34 4.4 资金筹集........................................................................................................................ 35 4.5 风险评估........................................................................................................................ 35 4.6 本章小结........................................................................................................................ 36 第五章 项目组织实施..........................................................................................................37 5.1 组织管理........................................................................................................................ 37 5.1.1 董事会的组成及权限............................................................................................. 37V 5.1.2 经营管理机构......................................................................................................... 37 5.1.3 用工制度和工会..................................................................................................... 37 5.2 计划实施........................................................................................................................ 38 5.3 本章小结........................................................................................................................ 40 结 论........................................................................................................................................41