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MBA毕业论文_S集团鄂州货运机场航空物流发展战略研究DOC

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物流行业作为我国产业发展的重要支撑性基础产业,对我国社会经济发展具有不可 替代的作用,而航空物流以其交货时间短、运输便捷程度高等特征,成为物流体系中的 关键一环。近年来,无论从国家宏观战略层面还是从航空物流产业自身发展层面来看, 航空物流行业正处在新一轮的大变革时代。2017 年,经国务院和中央军委同意,批准 S 集团在湖北鄂州建立全国首个自有货运机场。本文以 S 集团鄂州货运机场航空物流发展 战略研究为研究对象,通过对 S 集团航空物流业务外部竞争态势和内部资源能力的综合 分析,探讨 S 集团鄂州货运机场航空物流业务的发展方向和战略选择,并提出该业务发 展战略实施的保障措施。 本文运用 PEST、波特五力模型等分析方法,对 S 集团鄂州货运机场发展航空物流 面临的宏观环境、行业现状、竞争环境等外部环境进行分析,得知发展航空物流面临的 机会和威胁;通过 S 集团自身资源和能力等内部环境分析,明确其自身优势和劣势;并 研究 S 集团如何结合自身的优势和劣势,在未来的航空物流发展的机会和挑战中做好战 略定位。 通过对 S 集团鄂州货运机场内外部环境分析及 SWOT 量化模型分析后,提出 S 集 团应选择以“机会型”为战略先导的 SO 产业发展型战略,并充分借鉴国外 DHL, UPS, FEDEX, TNT 发展航空物流的先进做法及卓越经验,来系统构建以“航空物流产业园打 造、电商物流一体化,物流生态系统培育”为代表的 S 集团鄂州货运机场航空物流发展 的核心策略及战略实施落地所需要的保障措施。希望本文研究成果能让 S 集团有所借 鉴,有助于 S 集团实现物流全球化的总体战略目标,成为“国内领先,世界一流”的物 流企业。 关键词,鄂州货运机场;航空物流;发展战略III Abstract Logistics industry, as an important basic industry supporting China's industrial development, plays an irreplaceable role in China's social and economic development. aviation logistics has become a key link in the logistics system due to its short delivery time and convenience. In recent years, viewed from the national macro-strategic perspective and the perspective of the its own development, aviation logistics industry is experiencing a new round of great changes. In 2017, with the approval of the State Council and the Central Military Commission, Group S was approved to establish China’s first self-owned E zhou cargo airport, Hubei Province. This paper takes the development strategy of aviation logistics of S Group’s Ezhou cargo airport as the research object, discusses the development direction and strategy choice of the aviation logistics business of S Group’s Ezhou cargo airport through the comprehensive analysis of the external competitive situation and internal resource capacity of the aviation logistics business of S Group, and puts forward the safeguard measures for the implementation of the business development strategy. This paper analyses the macro environment, the current status of industry, competitive environment which S Group faces by applying strategic analysis methods of PEST, Potter's Five Forces Model in order to find out the opportunities and threats faced by S Group in developing its aviation logistics business, as well as to know advantages and disadvantages through the analysis of internal environment of its own resources, capabilities. Meanwhile, this paper studies how to do a good job in strategic positioning and strategy implementation in developing aviation logistics business in the future opportunities and challenge by making best use of its advantages and bypass its disadvantages. Through above analysis and research on the internal and external environment of Ezhou cargo airport, this paper proposes S Group should choose the SO industry development strategy with opportunity as the strategic guide and draw lessons from the advanced practices and excellent experiences of DHL, UPS, FEDEX, TNT in order to develop the core strategies for the development of aviation logistics business of S Group’s Ezhou cargo airport and the measures ensuring the implementation of these strategies by building an aviation logistics industrial park, integrating e-commerce and logistics, and building an ecosystem for logistics. It is hoped that the research results of this paper can be used for reference by S Group and help S Group realize its overall strategic goal of becoming a leading logistics enterprise in China and a first-class logistics enterprise in the world. Keywords: E Zhou cargo airport; Aviation logistics; Development strategyIV 目 录 摘要..........................................................................................................................................II Abstract.....................................................................................................................................III 目 录........................................................................................................................................ IV 图表清单................................................................................................................................VIII 第一章 绪论...............................................................................................................................1 1.1 选题背景与意义..............................................................................................................1 1.1.1 研究背景...................................................................................................................1 1.1.2 研究意义...................................................................................................................1 1.2 国内外研究现状..............................................................................................................2 1.2.1 国外研究现状综述...................................................................................................2 1.2.2 国内研究现状综述...................................................................................................3 1.2.3 总体评价...................................................................................................................4 1.3 研究目的与研究内容......................................................................................................5 1.3.1 研究目的...................................................................................................................5 1.3.2 研究内容...................................................................................................................5 1.4 研究方法与技术路线......................................................................................................6 1.4.1 研究方法...................................................................................................................6 1.4.2 技术路线...................................................................................................................6 第二章 S 集团及鄂州货运机场航空物流现状....................................................................... 8 2.1 S 集团概况....................................................................................................................... 8 2.1.1 S 集团基本情况........................................................................................................ 8 2.1.2 S 集团发展历程........................................................................................................ 8 2.1.3 S 集团总体战略...................................................................................................... 10 2.2 S 集团航空物流业务现状............................................................................................. 10 2.2.1 S 集团国际物流业务.............................................................................................. 10 2.2.2 S 集团国内物流业务...............................................................................................11 2.3 鄂州货运机场航空物流发展现状................................................................................13 2.3.1 鄂州物流行业发展概况.........................................................................................13 2.3.2 鄂州货运机场航空物流现状.................................................................................13V 2.4 本章小结........................................................................................................................15 第三章 S 集团鄂州货运机场航空物流发展外部环境分析................................................. 16 3.1 宏观环境分析................................................................................................................16 3.1.1 政治环境分析.........................................................................................................16 3.1.2 经济环境分析.........................................................................................................17 3.1.3 社会环境分析.........................................................................................................18 3.1.4 技术环境分析.........................................................................................................18 3.2 行业现状分析................................................................................................................19 3.2.1 新进入者的威胁.....................................................................................................19 3.2.2 替代品威胁.............................................................................................................20 3.2.3 同行业现有竞争者的竞争力.................................................................................21 3.2.4 供方议价能力.........................................................................................................22 3.2.5 买方议价能力.........................................................................................................22 3.2.6 分析小结.................................................................................................................23 3.3 竞争环境分析................................................................................................................24 3.3.1 国内竞争对手分析.................................................................................................24 3.3.2 国外竞争对手分析.................................................................................................27 3.4 本章小结........................................................................................................................28 第四章 S 集团鄂州货运机场航空物流发展内部环境分析................................................. 29 4.1 与 S 集团鄂州机场航空物流发展相关的资源分析....................................................29 4.1.1 技术资源.................................................................................................................29 4.1.2 组织资源.................................................................................................................30 4.1.3 人力资源.................................................................................................................31 4.2 与 S 集团鄂州机场航空物流发展相关的能力分析....................................................32 4.2.1 财务能力.................................................................................................................32 4.2.2 管理能力.................................................................................................................33 4.2.3 品牌影响力.............................................................................................................34 4.3 本章小结........................................................................................................................35 第五章 S 集团鄂州货运机场航空物流发展战略选择和策略............................................. 36 5.1 SWOT 分析.................................................................................................................... 36VI 5.1.1 SWOT 量化模型战略因素选取.............................................................................36 5.1.2 SWOT 量化标准的确定.........................................................................................37 5.1.3 SWOT 量化过程.....................................................................................................38 5.2 战略分析和选择............................................................................................................43 5.2.1 战略分析.................................................................................................................43 5.2.2 战略选择.................................................................................................................44 5.2.3 战略定位.................................................................................................................47 5.3 战略愿景和目标............................................................................................................48 5.4 战略核心策略................................................................................................................49 5.4.1 打造区域航空物流产业园.....................................................................................49 5.4.2 与国际物流巨头形成战略联盟.............................................................................51 5.4.3 构建物流电商一体化产业集群.............................................................................52 5.4.4 培育 S 集团航空物流生态系统............................................................................ 53 5.5 本章小结........................................................................................................................55 第六章 S 集团鄂州货运机场航空物流发展战略的保障措施............................................. 56 6.1 政府推进航空物流配套基础设施建设........................................................................56 6.2 航空物流相关人才引进和管理....................................................................................56 6.3 鄂州机场航空物流发展的资金和金融支持................................................................57 6.4 政策优惠吸引国内外电商入驻....................................................................................57 6.5 放开航权和时刻对航空货运的限制............................................................................58 6.6 增强 S 集团鄂州货运机场自身核心竞争优势............................................................59 6.7 本章小结........................................................................................................................59 结 论.........................................................................................................................................60