I 摘要 随着高新技术的发展以及互联网环境的不断深化，电子商务、互联网金融等等 领域也相继融入到了人们的日常生活中，而伴随着这些新兴行业的发展，物流与供 应链行业也迈入了一个新的发展阶段。在这样的大发展背景下，汽车物流应运而生， 成为现代物流领域中的重要组成部分。随着汽车产业在中国不断发展，中国兵器装 备集团公司（以下简称兵装集团）持续在汽车物流实施全国布局战略。CM 物流作 为兵装集团实施汽车物流的唯一企业，是该集团进行全国汽车物流战略布局的直接 实施者。 在此大背景下，A 汽车公司（以下简称 A 公司）宣布将在杭州大江东产业集聚 区前进园区投资建设一个全新的整车生产基地——A 汽车公司杭州工厂（以下简称 A 公司杭州厂）。根据规划，A 公司杭州厂将发展成为 A 公司在中国的两大汽车生 产基地之一。CM 物流公司设立杭州子公司的最主要动因之一，便是承接和运营 A 公司杭州厂的汽车零部件制造配送供应链物流业务。“万丈高楼平地起”，任何投资 项目都离不开前期的项目可行性研究作为前提与基础，可研结果是否可行，更是投 资决策的重要依据。因此，本文基于 CM 物流公司杭州汽车零部件制造配送项目为 研究对象，进行项目可行性研究。 在介绍了本文的研究绪论以及相关理论基础后，在具体的可行性分析部分，首 先，就项目概况做出了基本介绍，具体介绍了项目的承办公司简介，项目需求以及 必要性分析，项目简介、项目内容、目标、特点简介，项目产品简介，项目投资估 算与融资方案以及对整个项目做出整体预期以及总结。然后将项目涉及的汽车物流 市场与汽车零部件销售市场由宏观到微观进行了相应分析。在进行了市场分析的基 础上，本文接下来就针对项目的建设方案从建设规模，项目建设厂房介绍，场地与 地勘报告分析与项目建设设计做出了整体的介绍与分析。有了项目建设方案的分析， 项目可行性分析接下来的重点就是经济效益分析以及社会效益分析，最后阶段则是 项目的风险分析以及对策，主要从市场风险与政策风险两方面入手，提出问题及对 策。报告最后对本文整体做出总结，在研究的基础上对未来的工作做出展望。 关键词，CM 物流公司，汽车物流，可行性研究，汽车零部件配送重庆大学硕士学位报告 英文摘要 II ABSTRACT With the development of high technology and the continuous deepening of the Internet environment, e-commerce, Internet finance, and other fields have also been integrated into people’s daily lives. Along with the development of these new industries, the logistics and supply chain industry has also entered a The new stage of development. Under such a big development background, automobile logistics emerged as an important part of modern logistics. With the continuous development of the automotive industry in China, China Ordnance Equipment Group will implement a national distribution strategy in automobile logistics. CM Logistics will be the only company that implements automobile logistics for the China Military Equipment Group and will be the direct implementer of the strategic layout of the national automobile logistics of the China Armed Forces Group. . Against this backdrop, A Motor Company announced that it will invest in the construction of a brand-new vehicle production base at the advance park of the Dajiang East Industrial Zone in Hangzhou, the A-car company's Hangzhou plant. According to the plan, A car company Hangzhou plant is one of Ford's two major production bases in China. One of the most important reasons for the establishment of CM Logistics is to undertake and operate the supply chain logistics business of the Chongqing Automobile Plant of A Automobile Company. “Millions of high-rise flats” and any investment project is inseparable from the previous project feasibility study as a prerequisite and foundation, and it is an indispensable work preparation before investment decisions. Therefore, this article based on the CM logistics company Hangzhou auto parts manufacturing and distribution project as the research object, the project feasibility study. After introducing the introduction of this article and the related theoretical basis, in the specific feasibility analysis section, first of all, this article made a basic introduction to the project overview, specifically introduced the project's contractor company profile, project needs and necessity analysis, project Brief introduction, project content, goals, feature briefs, project product briefings, and overall project expectations and conclusions. Then the macroscopic and microscopic analysis of the automotive logistics market and the auto parts sales market involved in the project were conducted. Based on the market analysis, this article next made an overall introduction and analysis of the construction plan of the project from the construction scale, the introduction of the project construction重庆大学硕士学位报告 英文摘要 III workshop, the analysis of the site and geological survey report and the project construction design. With the analysis of the project construction plan, the next focus of the project feasibility analysis is the analysis of economic benefits and social benefits. The final stage is the project's risk analysis and countermeasures. It mainly starts with market risks and policy risks, raises questions and Countermeasures. The paper concludes with a summary of this article. Based on the research, the future work will be prospected. Keywords: CM logistics company, Automotive logistics, Feasibility study, Auto parts distribution重庆大学硕士学位报告 目 录 IV 目 录 中文摘要..........................................................................................................................................I 英文摘要.........................................................................................................................................II 1 绪 论...................................................................................................................................... 1 1.1 研究背景与研究意义 ............................................................................................................... 1 1.2 研究内容与技术路线 ............................................................................................................... 2 1.3 研究的主要工作及局限性........................................................................................................ 5 2 国内外研究现状与相关理论基础 ............................................................................ 6 2.1 国内外研究现状 ....................................................................................................................... 6 2.1.1 国内外可行性研究研究现状............................................................................................ 6 2.1.2 有关汽车物流的研究现状................................................................................................ 7 2.2 理论基础 ................................................................................................................................... 7 2.2.1 项目可行性研究的理论和内容 ........................................................................................ 7 2.2.2 波特五力竞争模型............................................................................................................ 8 2.2.3 SWOT 分析........................................................................................................................ 9 3 项目介绍............................................................................................................................... 12 3.1 CM 物流公司概况 .................................................................................................................. 12 3.2 项目提出背景 ......................................................................................................................... 12 3.2.1 A 公司杭州工厂的建设发展为项目运营提供了市场空间 ............................................ 12 3.2.2 CM 物流供应链物流一体化服务模式运营成功并推广应用......................................... 12 3.3 项目需求分析 ......................................................................................................................... 13 3.3.1 跟进 A 汽车公司发展，确保 A 汽车公司的供应链生产安全...................................... 13 3.3.2 全力支撑 A 汽车公司杭州工厂发展的需要.................................................................. 13 3.3.3 支撑前进工业园制造业物流快速发展的需要............................................................... 14 3.3.4 打造前进工业园现代物流典型示范项目的需要........................................................... 14 3.4 项目概况 ................................................................................................................................. 15 3.4.1 项目简介 ......................................................................................................................... 15 3.4.2 项目内容、目标及特点.................................................................................................. 15 3.4.3 项目产品介绍 ................................................................................................................. 16 3.4.4 项目投资估算与资金筹措.............................................................................................. 17 3.4.5 简要结论 ......................................................................................................................... 18 4 项目市场研究分析.......................................................................................................... 19重庆大学硕士学位报告 目 录 V 4.1 宏观市场环境分析 ................................................................................................................. 19 4.1.1 政治环境 ......................................................................................................................... 19 4.1.2 经济环境 ......................................................................................................................... 19 4.1.3 社会文化环境 ................................................................................................................. 20 4.1.4 技术环境 ......................................................................................................................... 20 4.2 中国汽车物流市场分析.......................................................................................................... 21 4.2.1 中国汽车物流市场规模.................................................................................................. 21 4.2.2 汽车物流行业竞争分析.................................................................................................. 22 4.2.3 汽车物流市场格局.......................................................................................................... 22 4.2.4 汽车物流发展形势.......................................................................................................... 23 4.3 项目市场 SWOT 分析 ........................................................................................................... 26 4.3.1 优势 ................................................................................................................................. 26 4.3.2 劣势 ................................................................................................................................. 26 4.3.3 未来机遇 ......................................................................................................................... 27 4.3.4 面临威胁 ......................................................................................................................... 27 4.4 项目市场预测 ......................................................................................................................... 30 5 项目建设规模及方案..................................................................................................... 31 5.1 建设规模 ................................................................................................................................. 31 5.2 建设方案 ................................................................................................................................. 31 5.3 厂房建设概述 ......................................................................................................................... 31 5.4 场地分析地勘报告分析.......................................................................................................... 34 5.4.1 一起场地分析与地勘报告分析 ...................................................................................... 35 5.4.2 二期地勘报告场地分析.................................................................................................. 35 5.5 项目建设设计 ......................................................................................................................... 36 5.5.1 设计原则 ......................................................................................................................... 36 5.5.2 总平面布置 ..................................................................................................................... 36 5.5.3 竖向设计 ......................................................................................................................... 37 5.5.4 交通组织 ......................................................................................................................... 37 5.5.5 综合管网 ......................................................................................................................... 38 5.5.6 主要技术经济指标.......................................................................................................... 38 6 项目经济效益与社会效益分析................................................................................ 41 6.1 经济效益分析 ......................................................................................................................... 43 6.1.1 效益预测 ......................................................................................................................... 43 6.1.2 税金及附加 ..................................................................................................................... 44重庆大学硕士学位报告 目 录 VI 6.1.3 项目税收 ......................................................................................................................... 44 6.2 项目整体财务评价 ................................................................................................................. 45 6.2.1 营业收入、营业税金及附加.......................................................................................... 45 6.2.2 总成本费用估算.............................................................................................................. 46 6.2.3 利润的计算与分配.......................................................................................................... 46 6.2.4 现金流量分析 ................................................................................................................. 46 6.3 社会效益分析 ......................................................................................................................... 47 6.4 增值服务效益分析 ................................................................................................................. 47 6.4.1 汽车后市场效益分析...................................................................................................... 47 6.4.2 物流金融效益分析.......................................................................................................... 48 7 项目风险分析与对策..................................................................................................... 50 7.1 市场风险及对策 ..................................................................................................................... 50 7.2 政策风险及对策 ..................................................................................................................... 50 8 结 论.................................................................................................................................... 51 致谢.......................................................................................................................................53