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2020年蓬莱葡萄酒庄建设项目可行性研究报告DOC

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葡萄酒庄的规模化和大发展是近百年来的事情,现在葡萄酒庄已遍布全球五 大洲,葡萄酒的生产大国也不再局限于西欧国家,在美洲、大洋洲、非洲和亚洲 也崛起了一些葡萄酒生产大国。 目前,我国不同地区的葡萄酒庄发展很快,生产的葡萄酒不仅以其独特的地 域特色赢得了市场,同时促进了区域性葡萄生产的发展,为地方经济的发展注入 了活力。蓬莱属我国最佳酿酒葡萄产区之一,具有多年的葡萄种植和葡萄酒生产 历史。近年来中粮、王朝等葡萄酒大型企业又相继在蓬莱发展了自己的原料基地 和酒厂,蓬莱葡萄及葡萄酒产业由小到大、由弱到强,成为国内葡萄及葡萄酒产 业发展最快的区域。 葡萄酒庄建设项目具有投资额大、项目周期长、不确定因素多等特征,其成 功的关键取决于决策的正确与否。项目决策的依据是根据可行性研究理论对项目 进行科学的分析与预测。因此,必须加强和规范项目可行性研究,采用科学的投 资决策方法,防投资隐患于未然。本文在现有的研究基础上, 结合理论和实践经 验,对项目进行系统的可行性分析。包括投资项目的开发经营环境分析、项目市 场位分析、项目技术可行性分析、项目经济可行性分析、项目开发经营风险分析 及对策分析。理论结合实际的研究,说明葡萄酒庄建设项目可行性研究的一般流 程,它能够帮助我们在葡萄酒庄建设过程中避免决策的盲目性,做到项目定位清 晰、技术安排合理、资金预算准确,加快企业资金利用。通过对蓬莱葡萄酒庄建 设项目的开发经营环境的市场调查分析,依据目前市场状况和对未来的预测,以 及对周边主要同行业的比较后,对项目的可行性与开发经营策划提出初步意见, 并结合项目的特点优势,对建设项目市场、技术、财务、工程、经济和环境等方 面进行精确系统、完备无遗的分析,完成包括市场定位、规模和产品、厂址、原 辅料供应、工艺技术、设备选择、人员组织、实施计划、投资与成本等的计算、 论证和评价,以期分析探讨该项目开发经营的可能性。 依据本文的方案,蓬莱葡萄酒庄建厂将按照年产 1500 吨的生产能力新建厂 房一处(占地面积 50 亩),项目总投资 1389.4 万元。经测算项目财务净现值 1188.41 万元,项目财务内部收益率 22.14%,因此项目在经济上具有较强的可行 性。本文通过理论结合实际的研究,说明了葡萄酒庄建设项目可行性研究的一般 流程,它能够帮助我们在葡萄酒庄开发经营过程中避免决策的盲目性,做到项目 定位清晰、技术安排合理、资金预算准确,加快企业资金利用。本文对于指导蓬 莱葡萄酒庄建设项目的开发具有重要的实践意义,对其他葡萄酒企业开发项目时 也具有一定的参考意义。 关键词:葡萄酒庄;市场定位策略;项目技术保障;财务分析;环境影响Penglai Wine Project Feasibility Study Abstract Since the last century, the Wine chateau has the large scale development. And the wine chateau can be found on five continents around the world. Wine producing countries are no longer confined to Western European countries, the rise of a number of wine production countries also scattered in the Americas, Oceania, Africa and Asia. At present, china wineries in different regions have developed rapidly, the production of wine won the market not only for its unique geographical characteristics, but also promoted regional development of grape production, which contributed to the booming of local economy. Penglai is one of the best wine grape producing areas in our country, which has many years history of grape cultivation and wine production. COFCO, Dynasty and other giant wine enterprises have been developed its own raw material bases and winery at Penglai in recent years. The grape and wine industry of Penglai have developed from small to big, from weak to strong, and now became the fastest growing region of grape and wine industry. The construction projects of wine chateau have the characteristics of large amount of investment, the project cycle length, many uncertainties and others. Its success depends critically on the correctness of the decision-making. Project decision-making is based on a feasibility study in accordance with the scientific theory of project analysis and predictionbination of theoretical and practical experiences of project feasibility analysis. Investment projects including the development of business environment analysis, item analysis of the market place, the project technical feasibility analysis, project economic feasibility analysis, project development and operation of risk analysis and countermeasures. Theory in light of the actual studies that illustrate that wine project feasibility study the general flow, it can assist us in the construction process of wine to avoid the blindness in the decision-making so that the project location clear, the technical arrangements for reasonable and accurate capital budget to speed up the enterprise utilization of funds.Therefore, we must strengthen and standardize the project feasibility study, the use of scientific methods of investment decision-making, anti-investment risk in the first place. In this paper, the preliminary design was drawn based on existing research, also through the market analysis of business environment, current market conditions, prediction of the future, and the surrounding comparison as well. The project finished a systematic, accurate, complete an exhaustive analysis, which combined the characteristics of advantages of the project with the construction projects on the market, technology, finance, engineering, economic and environment. With an aim to analyze and explorethe possibility of project development and management, the project completed the calculation and assessment to market position, scale and products, the site , the supply of raw materials, process technology, equipment selection, personnel organization, implementation plans, investment and cost calculation. Thus to probe into the feasibility of the project development. Based on this paper, Penglai wine chateau will be constructed in accordance with the aim of annual production capacity to reach 1500 tons, a new plant (covering an area of 50 mu), projects total investment of 13,894,000 yuan. The project financial NPV will be 11,884,100 yuan, the project financial internal rate of return will be 22.14%, so the project has a strong economic feasibility. In this paper, through the theory-practice research, shows the general flow of wine project feasibility study. It can help us to avoid blindness in decision-making process of the development and operation of wineries, thus to achieve clear location, the reasonable technical arrangements, accurate capital budget, and accelerate the funds use of the project. This paper have important practical significance in the guidance of Penglai wine construction projects, and also has a certain reference value for other wine companies when to develop the project. Keywords: wine chateau; market positioning strategy; project technical support; financial analysis; environmental impact目 录 引言................................................................................................................................1 0.1 研究背景 ..............................................................................................................1 0.2 国内外研究及发展现状 ......................................................................................2 0.2.1 国外研究及发展现状 .......................................................................................2 0.2.2 国内研究及发展现状 .......................................................................................3 0.3 报告的主要内容及研究方法 .............................................................................4 0.3.1 报告的主要内容 ...............................................................................................4 0.3.2 报告的主要研究方法 .......................................................................................4 0.4 报告创新之处与研究不足 ..................................................................................4 1 可行性研究的基本理论.............................................................................................6 1.1 可行性研究的概念 .............................................................................................6 1.2 可行性研究的步骤 ..............................................................................................6 1.3 可行性研究的作用..............................................................................................7 1.4 可行性研究的内容...