可行性研究是项目投资决策之前,运用多种科学工具对项目进行综合性技 术和经济论证的一种科学方法它是一个公司(或项目)提高投资成功率!减 少损失!防范风险的重要途径,特别是在当前市场形势变化莫测和国家宏观调 控日趋严厉的情况下,在项目建设前进行细致!全面地可行性分析,能够规避 可能出现的各种不确定性情况,从而相应的降低风险,提高成功的可能因此, 在项目建设前进行相关可行性研究,已成为公司投资决策不可或缺的重要组成 部分 丽宇科技公司作为一家专业从事洗涤剂产品生产和销售的公司,积累了丰 富的产销经验,具备了从事新项目开发的实力而这种新型油漆清洗剂是一种 环保清洗剂,不但能减少对环境的污染,而且去污能力比较强,具有较高的性 价比,是一种较好的适用于市政建设的去污材料 基于此,本文运用理论研究与案例研究相结合的研究方法,在阐述相关理 论知识的基础上,对丽宇科技公司的2500吨油漆清洗剂项目进行了可行性研 究具体说来,本文共包括六部分内容: 第一章为项目可行性研究的理论综述该部分首先是本文研究的理论基础 )项目可行性研究的理论总结!然后对可行性研究中的重要环节)财务评 价方法!项目不确定性分析进行了介绍,从而为下文的分析奠定了理论基础 第二章到第五章为丽宇科技公司的2500吨油漆清洗剂项目可行性分析在 这四章中,运用项目可行性研究的理论与方法,结合市场调研,从项目背景及 发展概况!市场分析与建设规模!建设条件与厂址选择!技术方案!环境保护 以及财务分析等方面着手,系统地对2500吨油漆清洗剂项目的可行性进行了多 角度的分析: 第二章,市场分析该章首先对这个项目进行了简要的介绍,然后是对该 产品的市场分析与预测该项目产品可以替代目前国内大中城市使用的进口专 用清洗剂,清洁效果与之基本相似而成本却较之低廉很多,市场前景广阔本 章将对国内清洗剂市场进行分析,并根据国内目前的市场状态,对该项目的市 场容量和建设规模进行预测,从而为该项目的建设提供参考丽宇科技公司2500吨油漆清洗剂项目可行性研究 第三章,建设条件与厂址选择作为一种化工产品,对能源和原料的供应 有着较高的要求,运输方便而且运输成本低能为项目的顺利运营提供有利的条 件本章将根据项目的生产特点,从原料供应!厂址选择!所属地条件等方面 展开分析,综合各方面的信息和情况,通过比较分析,为项目提供最优的方案 设计 第四章,技术方案与环境保护作为一种新型产品,技术方案的选择对未 来项目的盈利能力具有重要的影响,如果采用的技术方案不够先进或者是能耗 较高,对未来的运营和盈利会增加困难,因此,需要对项目的技术方案进行择 优选择,以确保能经济高效的进行生产;同时,化工产品对周围环境可能会产 生一定的影响,容易带来污染问题,因此,本章还对该项目的环境保护问题进 行分析,提供切实可行的污染治理方案,以便能顺利通过环保部门的环境评估 第五章,财务评价与不确定分析该项目虽然前景良好,但是在市场推广! 项目建设方面都需要大量的资金,而丽宇科技公司自身的资金尚不能完全支持 本项目的投资,因此如何实现低成本的融资就是一该项目建设过程中需要着重考 虑的问题,因此,本部分将对公司的财务状况展开分析,系统评估公司及本项 目建设过程中的财务状况,进行了相关的财务评价和敏感性分析 第六章,可行性分析的结论通过上文的比较!分析!论证,文章最后得 出了丽宇科技公司的2500吨油漆清洗剂项目切实可行的结论 关键词:油漆清洗剂;可行性;财务评价;不确定分析丽宇科技公司2500吨油漆清洗剂项目可行性研究 Thefeasibilitystu即ofLiyutechnologycompany.52500tons ofPainteleaningagent Abstract Feasibilitystudy15aseientificmethod,whichaimsatmakingasurveyof economytbLroughquiteafewseientificaPProaehesbeforethedeeisionand investmentoftheProjeet.It15animPortantwaythatenterpriseeanenhaneethe suecessratioandreducefault,sPeeiallyinthesituationsofcurrentmarketsituation unPredietableandmacroeeonomieregulationandeontrolseverelydaybyday, e翻汀ylngonthefeasibilityanalysisearefullyandeomPrehensivelybeforetheProjeet eonstruetion,eandodgeeaehkindofuneertaintysituationwhiehPossiblyaPPears, eorresPondinglyredueetheriskandenhancethesueeessfulPossibility;Therefore, enierpriseshouldPaygreatattentiontothefeasibilitystudybeforetheProjeet eonslruetion. AsatechnologyeomPanysPeeializingintheProductionandsaleofdetergeni ProductseomPany,LiyuhasaceumulatedriehexPerieneeinProduetionand marketing,withthePowerofdeveloPingnewProjeets.ThisnewPainieleaning ageni15onekindofgreendetergent,notonlyeanredueePollution,butalsohave strongerdeeoniaminationabilityandhighercaPability一Price.It.5onekindofgood decontaminationmaterialapPlyingtothemunieiPalbuilding. ThisartielehaseonduetedthefeasibilitystudytotheProjeetthatLiyu.52500 tonsofPainteleaningagent.IntheanalysisProeess,PuttheoryandPraetieetogether, firstiniroducestherelatedtheories,thenanalysistheProject,sPecifieally,thisPaPer ineludesthefollowingsixehaPters: ThefirstchaPter15thetheoryaboutfeasibilitystudyofProjeet.ThisPartbriefly introdueedthemeaningsandhistoryofProjeetmanagement,thentheconclusionthat feasibilitystudyofProjeet一thetheoretiealfoundationofthisPaPer,thelastthe finaneialevaluationmethodsandUneertaintyanalysis一theimPortantlinkof丽宇科技公司2500吨油漆清洗剂项目可行性研究 feasibilitystudy,layingthetheoretiealfoundationforthefollowinganalysis# TheseeondehaPtertothefifthehaPter15aboutfeasibilityanalysistotheProjeet thatLiyU,52,500tonsofPaintcleaningageni.InthesefourchaPters,usingthe theoriesandmethodsoffeasibilitystudytoProjeet,integratingthemarket investigation,beginningfromthebaekgroundanddeveloPmentoftheProject, marketanalysisandthescaleofeonstruetion,siteseleetionandeonstruction eonditions,teehnologyPrograms,environmentalProtection,financialanalysisand50 on,systematieallyanalyzingthefeasibilityoftheProj.己etthattheZ,500tonsofPaini cleaningagenifromvariousasPeets. ThesecondehaPter15aboutmarketanalysisandthescaleofeonstruetion.It firstiniroducestheProjectsimPly,thentheProduct,s>narketanalysisandforecast. ThisProdueteanrePlacethesPeeialimPortdetergentusedindomestiemajorand mediumeities,theeffeet15similarbutthecost15loweomParedtotheimPort Produet.IthasbroadmarketProsPeet.ThisehaPterwillanalyzethedomestie detergentmarket,inaceordaneewiththeeurrenidomestiemarketeondition,foreeast thecaPacityofmarketandthesealeofeonstruetionfi)rthisProjeet,thusProvidethe refereneeforthisProject. ThethirdehaPter15abouteonstruetioneonditionsandsiteseleetion.Asone kindofehemiealProduet,ithashigherrequirementstotheenergysourcesandthe rawmaterialssuPPly,thetransPortationeonvenieneeandthelowereosteanProvide theadvantageousconditionsforthesmoothoPerationofProjeet.Aeeordingto ProduetioneharacteristicoftheProjeet,thisehaPterwilldePloyanalysisformthe rawmaterialsuPPly,siteseleetion,interrelatedgroundeonditionand50on, integratingallkindsofinformationandinstanee,Providethebestdesignforthe ProjeetthrougheomParativeanalysis. ThefoUrthehaPter15aboutteehnologyProgramsandenvironLmentalProteetion. AsonekindofnewProduct,theehoieeofteehnologyProgramswillhaveimPortant influeneetotheProfitabilityoftheProjeetinthefutlzre.iftheteehnologyusedinthe Program15notadvaneedorhavinghighenergyeonsumPtion,itwouldbemore diffieulttotheoPerationandtheProfitinthefuture,.therefore,itshouldbeehoieethe 4丽宇科技公司2500吨油漆清洗剂项目可行性研究 exeellentteehnologyProgramfortheeffieientProduetion;Meanwhile,ehemieal ProduetsmayhaveaeertainimPacttothesurroundingenviron-ment,easytobring Pollution,italsoanalyzestheenvironmentalProtectionissues,Providesfeasible methodforresolvingPollution,inordertogetthroughtheenvironmentalProteetion dePartmeni,5environmentaPPraisalsmoothly. ThefifthehaPter15aboutthefinaneialevaluationandriskanalysis.Although havingagoodProsPeet,thisProjeetneedshugeamountsofeaPitalinmarketingand buildingasPects,andLiyUhasn,t50muehmoney,50theimPortantthing15h0wto getlow一eostfinaneing,therefore,thisPartanalysesandassessesthefinaneing situationoftheeomPany,systematicallyaPPraisesthefinaneingsituationduringthe eonstruction,doesrelevantfinaneialevaluationandsensitivityanalysis. ThechaPtersix15abouttheeonelusionoffeasibilityanalysis.Throughthe aboveeomP抓son,analysis,demonstration,theartielecomestotheeonelusionthat theProjeetthatLi四.52500tonsofPainieleaningagent15feasible. KEYWORDS:Painteleaningagent;feasibility:finaneialevaluation;risk analysis.目录 O前言.......................................................................................................,........1 0.1选题的依据和意义二,..................................................................,.,-..,1 02国内外研究现状........................................................................................1 0.3研究方法...................................................................,...#....#...3 0.4技术路线...................................................................................................#3 0.5研究内容............................................-................................................#4 0.6可能的创新点............................................................................................5 1关于可行性研究的理论综述..............................................................................6 1.1可行性研究的理论分析.............................................-........#..,#一6 1.1.1可行性研究的含义........................,....................#.#6 1.1.2可行性研究的阶段划分.............................,..............................6 1.1.3可行性研究的主要内容..................................................................7 1.2项目财务评估概述..............................................................................-,10 1.2.1项目投资估算....................................................-....,.,.,二,..,10 1.2.2项目资金筹措..............................,...........................................10 1.2.3项目的财务预测......................,..........................................#..11 2丽宇公司2500吨油漆清洗剂项目市场分析二!...............................................13 2.1项目背景及发展概况.................................!......................13 2.1.1项目提出的背景..........................,.....................,...............13 2.1.2项目发展概况................................................................................13 2.2市场分析..................................................................................................16 2.2.1市场调查..........................................................................#.........16 2.2.2市场预测..,.......,.,..,.二,......................................18 2.2.3市场推销战略................................................................................20 3项目的建设条件与厂址选择......................,..................,......................21 3.1资源和原材料................................................................#...21 3.2建设地区的选择......................................................................................21 3.3厂址选择......,.二-.,.,.!二二,二.....,......................................25 4项目的技术方案与环境保护............................................................................28 4.1工厂技术方案............................................................................#...28 4.2环境保护...................................................................,........................35 5财务评价与不确定分析..............................................................................,..,39 5.1理论概述二,..二,.二,..............,.................................................39 5.1.1项目财务分析,..............,....................................,...............39 5.1.2项目不确定性分析...........................!..,.......!...............40 5.2项目总投资估算......................................................................................42 5.3资金筹措..................................................................................................44 5.4生产成本和销售收入估算......................................................................44 5.5不确定分析............................................,.............,.......47 6结论............................................,.................................................................49