晶化石产品项目是 ZH 集团公司根据国家西部大开发战略决策和自身实施精 品化、多元化经营发展战略投资建设的科研产业化项目。该高科技建设项目利用 西部的矿产资源和能源优势，变废为宝、化害为利、节能降耗，高起点发展高档 建筑装饰材料工业，为公司发展找到了新的经济增长点。晶化石产品项目建成并 实施后，晶化石微粒烧结技术可以得到推广应用，不但可以解决工矿企业对工业 废弃物的处理难题，对保护长江沿岸生态环境有重要的作用，也将极大的填补国 内高档装饰板材稀缺的空白。对晶化石产品项目进行科学而全面的可行性研究， 有着非常重要的经济意义和社会意义。 本报告主要从技术与经济两方面入手，对项目的建设进行可行性研究， 首先，分析晶化石产品项目的竞争力。通过项目国内外市场现状、前景分析 和产业关联度分析，在进行详细调查分析的基础上，分析识别项目的竞争力，总 结企业可以选择的市场空间，进而明确项目目标市场，进行产品市场定位，并指 出项目的主要技术经济指标。 然后，对晶化石产品项目的生产工艺和设备选型进行研究。对项目方案的主 要内容、生产工艺、主要设备选型及人员配置进行具体研究。接着，分析项目工 程的环境保护和综合利用。对工程污染、职业安全和卫生危害因素进行管理控制， 提出防范及节能降耗措施，并分析循环经济思想在项目中的应用。 最后，从投资角度对项目进行财务评价。对项目投资的净现值、内部收益率、 投资回收期等财务指标进行计算及分析评价，进一步进行项目的盈亏平衡和敏感 性分析，指出项目经营潜在的风险，并提出可以采用的管理对策措施。 关键词，晶化石，技术，经济，可行性研究II ABSTRACT The crystal stone product project is the ZH Group according to the national west big development strategy decision-making and own implementation high-quality goods, the multiplex management developmental strategy investment construction scientific research industrialization project. This high tech items of basic construction use the western mineral resource and the energy superiority, recycles waste, turns the harmful into the beneficial, the energy conservation to fall consumes, the high beginning development upscale construction finishing materials industry, has found the new economic growth for the corporate growth. After the crystal stone product project completes and implements, the crystal stone particle agglutination technology may obtain the promoted application, not only may solve the industrial and mining establishment to the industry reject processing difficult problem, to protects the Yangtze River coast ecological environment to have the vital role, also enormous fill domestic upscale decoration plate scarce blank. Carries on the science and the comprehensive feasibility study to the crystal stone product project, has the very vital economic significance and the social meaning. The present paper mainly obtains from the technology and the economical two aspects, conducts the feasibility study to the project construction: Firstly, analysis crystallization stone product project competitive power. Through the project domestic and foreign market present situation, the prospect analysis and the industrial interrelatedness analysis, in carries on the close investigation analysis in the foundation, the analysis recognition project's competitive power, summarizes the market space which the enterprise may choose, is clear about the project target market, carries on the produce market localization, and points out the project the major technique target. Then, conducts the research to the crystal stone product project's technique of production and the equipment shaping. To project alternative's primary coverage, the technique of production, the major installation shaping and the personnel dispose conduct the concrete research. And then, analysis project environmental protection and comprehensive utilization. To the project pollution, the occupational safety and the hygienic harm factor carries on the supervisory control, proposed that the guard and the energy conservation fall consume the measure, and analyzes the circulation economicIII thought in the project application. Finally, carries on the financial appraisal from the investment angle to the project. is presently worth, internal financial norms and so on returns ratio, investment recoupment period to the project investment to carry on the computation and the analysis appraisal only, further carries on the project and loss balanced and the sensitive analysis, pointed out that the project management latent risk, and proposed may use management countermeasure measure. Key word: Crystal stone, Technology, Economy, Feasibility studyIV 目 录 摘要 ...........................................................................................................................I ABSTRACT.................................................................................................................... II 1 绪 论 .......................................................................................................................... 1 1.1 研究的目的意义 .................................................................................................... 1 1.2 国内外研究发展现状 ............................................................................................ 2 1.2.1 可行性研究的发展现状 .............................................................................. 2 1.2.2 晶化石产品的发展现状 .............................................................................. 3 1.3 研究的主要内容及思路 ........................................................................................ 5 1.3.1 报告研究的主要内容 .................................................................................. 5 1.3.2 报告研究的主要思路 .................................................................................. 6 2 与报告相关的基本概念、理论和方法 ...................................................................... 7 2.1 项目基本概念 ........................................................................................................ 7 2.2 项目可行性研究理论概述 .................................................................................... 7 2.2.1 可行性研究的概念 ...................................................................................... 7 2.2.2 可行性研究的目的 ...................................................................................... 8 2.2.3 项目可行性研究的作用 .............................................................................. 9 2.2.4 项目可行性研究的内容 .............................................................................. 9 2.3 生产运作管理理论及方法 .................................................................................. 11 2.3.1 需求预测 .................................................................................................... 11 2.3.2 产品开发、工艺设计和技术选择 ............................................................ 11 2.3.3 生产和服务设施选址、布置 .................................................................... 12 2.3.4 工作设计与工作测量 ................................................................................ 13 3 项目竞争力分析和产品市场定位 ............................................................................ 14 3.1 项目国内外市场现状及分析 .............................................................................. 14 3.1.1 ZH 公司简介............................................................................................... 14 3.1.2 晶化石产品介绍 ........................................................................................ 14 3.1.3 项目市场概况 ............................................................................................ 16 3.1.4 产业关联度分析 ........................................................................................ 20 3.2 项目竞争力分析 .................................................................................................. 20 3.2.1 项目竞争优势分析 .................................................................................... 21 3.2.2 竞争力分析结论 ........................................................................................ 23 3.3 产品市场定位 ...................................................................................................... 23 3.3.1 项目产品市场定位原则 ............................................................................ 23 3.3.2 产品市场定位 ............................................................................................ 23 3.4 项目主要技术经济指标 ...................................................................................... 24 4 项目技术可行性及综合利用分析 ............................................................................ 26 4.1 项目方案选择的原则 .......................................................................................... 26V 4.2 项目方案概述 ...................................................................................................... 26 4.2.1 产品方案及质量标准 ................................................................................ 26 4.2.2 建设规模及选址 ........................................................................................ 26 4.2.3 总平面布置与运输 .................................................................................... 27 4.2.4 原材料供应和外部配套情况 .................................................................... 28 4.2.5 供排水及消防 ............................................................................................ 28 4.2.6 电气设计 .................................................................................................... 29 4.2.7 项目建设进度安排 .................................................................................... 29 4.3 项目工艺方案和生产设备选型分析 .................................................................. 29 4.3.1 项目工艺方案选择 .................................................................................... 29 4.3.2 主要生产设备选型 .................................................................................... 31 4.3.3 劳动定员与配置 ........................................................................................ 34 4.4 项目环境保护及综合利用分析 .......................................................................... 34 4.4.1 环境主要污染物、污染控制及防治措施 ................................................ 34 4.4.2 职业安全与卫生危害因素、分析及控制 ................................................ 36 4.4.3 项目循环经济利用分析 ............................................................................ 38 5 项目经济可行性及风险对策分析 ............................................................................ 41 5.1 投资估算与资金来源 .......................................................................................... 41 5.1.1 投资估算 .................................................................................................... 41 5.1.2 资金来源 .................................................................................................... 41 5.2 财务指标计算与评价 .......................................................................................... 41 5.2.1 财务净现值 ................................................................................................ 43 5.2.2 内部收益率 ................................................................................................ 43 5.2.3 投资回收期 ................................................................................................ 44 5.3 盈亏平衡分析 ...................................................................................................... 45 5.4 敏感性分析 .......................................................................................................... 45 5.5 项目经营主要风险及对策分析 .......................................................................... 46 5.5.1 项目潜在风险识别 .................................................................................... 46 5.5.2 防范和降低风险的管理措施 .................................................................... 48 6 结 论 ........................................................................................................................ 50 致谢 ........................................................................................................................51