现阶段，随着我国经济跳跃式快速的增长，经济市场也在不断深化改革，这对于 我国中小企业当下的发展是一种挑战也是一种机遇。但是，中小企业在当下时机以及 未来很长时间内对于公司业务水平的提高缺乏科学的管理，尤其是对于员工的管控更 是公司发展的一个短板，大多数员工缺乏主观能动性和自我管理意识。因此，拥有一 个有效的、科学的、合理的企业激励措施对于公司的发展是迫在眉睫，只有激发员工 工作的积极性、自我提升的热情以及对公司的归属感，才能为员工赋能，从而达到为 公司赋能。本研究中，结合上海 H 信息公司的实际情况，深入分析了该公司激励机制 存在的问题，并提出优化的策略。通过优化不同岗位的薪酬福利体系、搭建科学的绩 效考核体系、健全员工晋升与长远发展机制以及搭建以人为本的差别化激励平台，从 而建立企业完备的激励机制。 全文一共由七个章节组成并展开论述。第一章节为绪论，针对本研究的选题背景 以及研究意义进行了着重讲述，通过列述、对比国内外不同研究者针对公司激励措施 的观点和讨论，结合国内企业的发展水平，提出本研究的结构框架和基本内容。第二 章节则是关于激励机制的理论研究，包含激励机制的概念和主要内容，同时结合激励 机制经典理论中的需求层次理论，双因素理论，成就需要理论，公平理论及围绕理论 研究的最新进展进行了阐述。第三章节主要阐述上海 H 信息公司内外部环境分析及激 励机制的目前现状。第四章节为 H 公司激励机制存在的问题及原因分析，结合问卷调 查的内容分析，引出激励机制存在的问题以及原因进行详细的分析。第五章节为上海 H 信息公司激励机制的优化策略，针对上海 H 信息公司激励机制存在的问题从四方面 进行优化。第六章节为激励机制实施措施，首先从四个方面对实施规划进行了论述， 其次从人员、技术、资金以及持续优化四个方面对实施保障进行了论证。第七章节为 结论，从研究存在的不足之处及对未来的展望对全文进行总结。在对 H 信息公司的激 励措施进行深度剖析的基础上，分析其现阶段存在的问题，并提出切实可行的优化方 案，以期能够为 H 信息公司和其他同类型企业提供参考。 关键词，H 信息公司；激励机制；优化策略III Abstract With the further deepening of reform in China at this stage, SMEs can not only improve enterprise performance through control or management at present and in the future, but also should stimulate each employee's initiative and self-management consciousness. The formulation and continuous optimization of enterprise incentive mechanism will become an important way to empower employees and enterprises. This paper takes Shanghai H Information Company as an example, and deeply analyses the optimization strategy of the incentive mechanism of the company. Through optimizing the salary and welfare system of different positions, building a scientific performance appraisal system design, improving the staff promotion and long-term development mechanism, and establishing a people-oriented differential incentive platform to create a complete incentive mechanism for enterprises. This paper is divided into seven parts: The first part is the introduction part, which mainly elaborates the background and significance of the topic, the views and views of scholars at home and abroad on the incentive mechanism, and puts forward the research framework and content. The second part is the theoretical basis of incentive model. It elaborates several basic theories used in this paper, such as expectation theory, equity theory and so on. The third part is mainly about the internal and external environment analysis of Shanghai H Information Company. The fourth part is the analysis of the problems and causes of the incentive mechanism. It makes a detailed analysis of the problems and causes of the incentive mechanism combined with questionnaires and interviews. The fifth part is the optimization strategy of the incentive mechanism of Shanghai H Information Company, aiming at the problems existing in the incentive mechanism of H Information Company, it is optimized from four aspects. The sixth part is the implementation measures of incentive mechanism. Firstly, the implementation plan is discussed from four aspects. Secondly, the implementation guarantee is demonstrated from four aspects: personnel, technology, capital and continuous optimization. The seventh part is the conclusion, which summarizes the whole paper from two aspects: the shortcomings of the research and the prospects for the future. By analyzing the existing problems andIV optimization scheme of H company's incentive status, we can provide the experience for the company and other similar enterprises to learn from. Keywords，H Information Company; Incentive Mechanism; Optimization Scheme目录 致谢.........................................................................................................................................I 摘要.......................................................................................................................................II Abstract................................................................................................................................ III 第 1 章 绪论..........................................................................................................................1 1.1 研究背景....................................................................................................................1 1.2 研究目的与意义........................................................................................................2 1.2.1 研究目的.............................................................................................................2 1.2.2 研究意义.............................................................................................................3 1.3 国内外研究现状........................................................................................................4 1.3.1 国外的研究现状.................................................................................................4 1.3.2 国内的研究现状.................................................................................................5 1.3.3 研究现状评述.....................................................................................................9 1.4 研究内容及研究方法.............................................................................................10 1.4.1 研究内容...........................................................................................................10 1.4.2 研究方法...........................................................................................................10 1.5 本文的创新点.........................................................................................................11 第 2 章 激励机制相关理论研究........................................................................................13 2.1 相关理论概念简介..................................................................................................13 2.1.1 激励机制的含义...............................................................................................13 2.1.2 激励机制的意义...............................................................................................13 2.2 激励理论的概述......................................................................................................14 2.2.1 经典的激励理论...............................................................................................15 2.2.2 激励理论的新进展...........................................................................................18 第 3 章 上海 H 信息公司内外部环境分析.......................................................................20 3.1 H 信息公司简介......................................................................................................20 3.2 外部环境分析..........................................................................................................203.2.1 宏观环境分析..................................................................................................20 3.2.2 行业环境分析..................................................................................................21 3.3 内部环境分析..........................................................................................................22 3.3.1 H 公司人员组织架构.......................................................................................22 3.3.2 H 公司人员岗位分析.......................................................................................23 3.3.3 H 公司人员岗位职责分析...............................................................................23 3.4 H 公司激励机制现状..............................................................................................25 3.4.1 薪酬与福利.......................................................................................................25 3.4.2 绩效考核现状...................................................................................................26 3.4.3 选拔与晋升.......................................................................................................26 3.4.4 奖惩机制...........................................................................................................26 第 4 章 上海 H 信息公司激励机制存在问题及原因分析...............................................27 4.1 H 信息公司激励机制的满意度及需求调查..........................................................27 4.1.1 调查问卷的设计...............................................................................................27 4.1.2 调查问卷结果分析...........................................................................................27 4.2 H 信息公司激励机制存在的问题..........................................................................30 4.2.1 薪酬福利平均主义明显...................................................................................30 4.2.2 绩效考核主观性强...........................................................................................31 4.2.3 晋升通道有待明确...........................................................................................32 4.2.4 物质激励与精神激励不均衡...........................................................................33 4.3 H 信息公司激励机制问题背后的原因..................................................................33 4.3.1 领导层对员工需求重视程度偏低...................................................................33 4.3.2 绩效考核和薪酬体系结构性不强...................................................................34 4.3.3 重扁平化轻晋升发展的经营策略...................................................................35 4.3.4 缺乏长期系统性的绩效评价体系...................................................................36 第 5 章 上海 H 信息公司激励机制优化策略...................................................................38 5.1 H 信息公司激励机制优化原则..............................................................................38 5.1.1 不同岗位差别激励原则...................................................................................385.1.2 短期激励和长期激励并行原则.......................................................................39 5.1.3 效率优先和公平性原则...................................................................................40 5.1.4 奖惩机制相结合原则.......................................................................................41 5.2 H 信息公司激励机制优化方案..............................................................................42 5.2.1 不同岗位的薪酬福利体系的优化...................................................................42 5.2.2 搭建科学的绩效考核体系...............................................................................45 5.2.3 健全员工晋升与长远发展机制.......................................................................49 5.2.4 建立以人为本的差别化激励平台...................................................................52 第 6 章 激励机制优化方案的实施和保障........................................................................54 6.1 激励机制优化实施规划..........................................................................................54 6.1.1 激励机制整体框架的重新优化.......................................................................54 6.1.2 检视激励机制有效性的系统规划...................................................................55 6.1.3 激励机制发挥战略作用的前瞻性...................................................................56 6.1.4 方案实施过程中可能遇到的问题...................................................................56 6.2 激励机制优化实施保障..........................................................................................57 6.2.1 公司人员的保障...............................................................................................57 6.2.2 公司技术的保障...............................................................................................57 6.2.3 公司资金的保障...............................................................................................58 6.2.4 持续优化的保障...............................................................................................58 第 7 章 结论与展望............................................................................................................59 7.1 基本结论..................................................................................................................59 7.2 本文研究中的不足..................................................................................................59 7.3 后续研究展望..........................................................................................................60