随着科技的不断发展，互联网技术开始应用于各个领域，对现代物业管理商 业模式的创新有着深远的影响。目前虽有众多理论研究探讨互联网技术和物业管 理问题，但鲜见有研究将两者结合，分析互联网技术对现代物业管理商业模式的 影响和应用问题。本文从物业管理现状出发，分析了现有物业管理服务体系与商 业模式现状与挑战，提出现代物业管理商业模式创新的分析框架，并通过一个案 例进行了深入分析。 商业模式是一个由价值提供、价值体系结构、盈利模式三个维度九个要素组 成的系统，术推动和需求拉动都可以促进商业模式的创新，从技术推动角度看， 互联网技术可以影响商业模式各组成部分，从而推动商业模式的创新；从需求拉 动角度看，满足顾客需求是商业模式创新的主要驱动力，互联网技术可以帮助物 业企业满足业主更高层次的需求，从而不断促进物业企业商业模式的创新。本文 以雅生活公司为案例，从技术推动和需求拉动两个角度探讨了现代物业管理中的 商业模式问题，提出基于互联网技术的提高物业管理公司的经营效率和盈利能力 思路，精准的知道和预测消费者需求，满足了业主多层次需求，减少了人工投入， 扩大了物业管理公司管理宽度，降低人工成本，以实现利益最大化。强调在物业 公司进行商业模式创新时，需要从自身角度考虑，注意数据的保密以及复合型专 业人才的培养。 本文的研究有助于物业公司进行互联网技术赋能升级，精准把握目标客户的 需求，降低运营成本和风险，利用大数据提供更加优质的产品和服务，提高市场 竞争中的地位，以创造更大盈利空间。 关键词，互联网技术 需求拉动 现代物业管理 商业模式 论文类型，应用研究浙江工业大学硕士学位论文 II Innovation and application of modern property management business model based on internet technology ABSTRACT With the continuous development of science and technology, Internet technology has been applied in various fields, which has a profound impact on the innovation of modern property management business model. At present, although there are many theoretical research on internet technology and property management issues, but it is rare to study the combination of the two, analysis of internet technology on the modern property management business model of the impact and application of the problem. Based on the present situation of property management, this paper analyzes the present situation and challenges of the existing Property management Service system and business model, puts forward the analysis framework of modern property management business model innovation, and makes an in-depth analysis through a case. Business model is a system consisting of nine elements: value provision, value architecture, profit model three dimensions, and both technological push and demand pull can promote the innovation of business model: from the point of view of technology promotion, Internet technology can influence the components of business model, thus promoting the innovation of business model, from the perspective of demand pull, To meet customer demand is the main driving force of business model innovation, Internet technology can help property enterprises to meet the needs of owners at a higher level, so as to continuously promote the innovation of business model of property enterprises. Taking ya Life Company as a case, this paper probes into the business model of modern property management from two angles of technology promotion and demand pull, and puts forward the idea of improving the operating efficiency and profitability of property management companies based on internet technology, accurately knowing and predicting consumer demand, satisfying the needs of owners at multiple levels, reducing the artificial input, Expand the management width of property management companies, reduce labor costs, in order to achieve maximum benefits. It is emphasized that in the innovation of business model of property companies, it is necessary to consider the confidentiality of data and the cultivation of compound professionals from their own point of view. The research in this paper is helpful for the property company to upgrade the基于互联网技术的现代物业管理商业模式创新与应用 III Internet technology, accurately grasp the needs of the target customers, reduce the operating costs and risks, use big data to provide better products and services, improve the position in the market competition, in order to create a greater profit space. KEYWORDS: Internet technology , Demand pulling, Modern property management, Business model TYPEOFDISSERTATION/THESIS: Application study浙江工业大学硕士学位论文 IV 目 录 摘要.............................................................................................................................I ABSTRACT.................................................................................................................. II 插图清单....................................................................................................................VII 附表清单....................................................................................................................VII 符号说明......................................................................................................................IX 第一章 引 言..............................................................................................................1 1.1 论文选题的背景 ..................................................................................................1 1.2 论文选题的意义 ..................................................................................................2 1.3 研究方法和技术路线 ..........................................................................................3 1.3.1 研究方法........................................................................................................3 1.3.2 技术路线........................................................................................................3 1.4 主要创新点 ..........................................................................................................4 第二章 现代物业管理商业模式分析的相关理论....................................................6 2.1 商业模式 ..............................................................................................................6 2.1.1 商业模式的概念............................................................................................6 2.1.2 商业模式的分析角度....................................................................................6 2.1.3 商业模式的分析要素....................................................................................7 2.1.4 商业模式的创新............................................................................................9 2.2 信息技术推动与商业模式创新 ........................................................................10 2.2.1 互联网技术的特征......................................................................................10 2.2.2 互联网技术的发展对商业模式创新的影响..............................................12 2.3 需求拉动与商业模式创新 ................................................................................13 2.3.1 需求层次理论..............................................................................................13 2.3.2 需求升级对商业模式创新的驱动力..........................................................15 2.4 技术推动与需求拉动下的现代物业管理商业模式创新 ................................16 2.4.1 互联网技术在现代物业管理中的应用可行性..........................................16 2.4.2 需求升级与现代物业管理的发展机会......................................................18 2.4.3 现代物业管理商业模式创新的问题..........................................................19 第三章 物业管理行业的现状与问题........................................................................20 3.1 物业管理行业的发展沿革 ................................................................................20 3.1.1 初步初创阶段..............................................................................................20 3.1.2 法制化完善阶段..........................................................................................20 3.1.3 市场化运作阶段..........................................................................................21基于互联网技术的现代物业管理商业模式创新与应用 V 3.1.4 资本化助推阶段..........................................................................................21 3.2 物业管理的行业界定和细分类型 ....................................................................22 3.2.1 物业管理的行业界定..................................................................................22 3.2.2 物业管理的细分类型..................................................................................22 3.3 物业管理服务体系与商业模式现状 ................................................................25 3.3.1 物业管理服务体系......................................................................................25 3.3.2 物业管理盈利模式......................................................................................26 3.4 物业管理行业中的问题 ....................................................................................27 3.4.1 传统物业管理面临的挑战..........................................................................27 3.4.2 现代物业管理创新的趋势..........................................................................28 第四章 现代物业管理商业模式分析框架构建........................................................29 4.1 现代物业管理商业模式分析维度 ....................................................................29 4.1.1 现代物业管理商业模式分析思路..............................................................29 4.1.2 现代物业管理分析维度..............................................................................30 4.2 现代物业管理商业模式分析要素 ....................................................................30 4.2.1 互联网技术应用视角的分析要素..............................................................30 4.2.2 需求视角的分析要素..................................................................................32 4.3 现代物业管理商业模式创新分析架构 ............................................................33 第五章 基于互联网技术的现代物业管理商业模式创新案例................................36 5.1 雅生活案例的确定与数据收集 ........................................................................36 5.1.1 案例的确定..................................................................................................36 5.1.2 案例数据收集..............................................................................................37 5.2 雅生活物业管理中的互联网技术采用过程 ....................................................37 5.2.1 雅生活互联网技术应用现状......................................................................37 5.2.2 雅生活业务分类..........................................................................................40 5.2.3 雅生活物业管理特点..................................................................................42 5.2.4 雅生活业务策略..........................................................................................43 5.3 雅生活现代物业管理商业模式分析 ................................................................44 5.3.1 价值提供......................................................................................................44 5.3.2 价值体系结构..............................................................................................45 5.3.3 盈利模式......................................................................................................47 5.4 雅生活案例的经验和启示 ................................................................................50 第六章 结论与展望....................................................................................................54 6.1 主要研究结论 ....................................................................................................54 6.2 现代物业管理改造方案 ....................................................................................55 6.2.1 现代物业管理改造的问题诊断..................................................................55浙江工业大学硕士学位论文 VI 6.2.2 现代物业管理商业模式改造的步骤和流程..............................................55 6.2.3 现代物业管理改造的注意事项..................................................................56 6.3 研究不足与展望 ................................................................................................57