科技服务业是指运用现代科技知识、现代技术和分析研究方法，以及经验、信息等 要素向社会提供智力服务的新兴产业，主要包括科学研究、专业技术服务、技术推广、 科技信息交流、科技培训、技术咨询、技术孵化、技术市场、知识产权服务、科技评估 和科技鉴证等活动。科技服务业是现代服务业的重要组成部分，是推动产业结构升级优 化的关键产业。 本文首先对国内外科技服务业发展状况及禅城区科技服务业需求情况进行了调查， 发现当前各级政府都积极推动科技服务业的发展，禅城区整体科技创新氛围也较为活 跃，产业基础扎实，但区内未建有较为完善的公平科技信息平台，科技服务的技术、人 才、信息和资金等资源尚未实现有效合理配置，科技信息资源难以共享，导致科技服务 机构获取信息困难、处理信息的能力也较低，技术来源有限，区内科技企业与服务机构 有时也存在无法对接的现象，不能满足科技服务业的发展要求。禅城区科技服务超市项 目就是在此背景下提出来的，该区希望通过该项目的实施，整合多方科技服务资源，逐 步实现科技服务的网络化和规模化，助力企业加快科技成果转化，促进禅城产业发展转 型升，推动地方经济发展。 本文作为商业计划书，在实施建立禅城区科技服务超市平台之前，对项目进行了详 细外部环境分析、内部环境分析、市场分析、竞争性分析和 SWOT 分析，在此基础上对 项目建设方案和施工组织设计也做了充足的论述，并对项目的投资估算和效益分析，也 对项目可能出现的风险进行界定、分析和防范，通过以上的论述和分析，得出本项目建 设是可行的，具备一定投资价值的结论。 关键词，科技服务；超市；商业计划书Abstract Science and Technology Service is an emerging industry which provides intellectual services to our society with modern knowledge of science and technology, modern analysis methods and technologies, experience and information. Scientific research, professional technique service, technology promotion, scientific and technical information communication, scientific and technical training, technology consulting, technology incubation, technology market, intellectual property services, technology assessment and science and technology authentication are included. Science and Technology Service, which is a key industry in the promotion of upgrading industrial structure, is an important part of modern service industry. In this dissertation, I have researched the development of Science and Technology Service at home and abroad and the demand of it in Chancheng District. I’ve found that the local governments had actively promoted the development of Science and Technology Service. In Chancheng, the atmosphere of scientific and technological innovation is active, and the industrial base is solid. But the complete fair scientific and technological information platform has not been found. The sources of Science and Technology Service, which include technology, qualified personnel, information and capital, have not been allocated efficiently. And the scientific and technological information is shared hardly. As a result, it is hard for the scientific and technological service firms to get information; the abilities to deal with information is not enough; the sources of technology is limited. The scientific and technological firms can’t contact withthe service organization, and the demand ofdeveloping Science and Technology Service can’t be meet. In this background, business plan of science and technology service supermarket in Chancheng District Foshan City has put forward. With the implement of the service project, the sources of science and technology service will be integrated, networked and the scale will be increased. It can help the enterprises to transform their achievements more quickly; help the Chancheng District to transform and upgrade industry; and help to promote the local economic development.III As a business plan in this dissertation, before the implement of science and technology service supermarket platform in Chancheng, series of analyses and researches have been made. Firstly, External and internal environmental analysis, market analysis, competitive analysis and SWOT analysis have been made. Secondly, project construction has been researched. The invest estimation, benefit analysis, risk identification and prevention have also been made. Based on the analysis and discussion above, this project is workable and valued to invest. Key words: Science and Technology Service； Supermarket； Business Plan目录 摘要..............................................................................................................................................I Abstract ...................................................................................................................................... II 目录............................................................................................................................................IV 图表目录.....................................................................................................................................VI 第一章 绪论................................................................................................................................. 1 1.1 选题背景及研究意义 ........................................................................................................ 1 1.1.1 选题背景 .............................................................................................................. 1 1.1.2 研究意义 .............................................................................................................. 5 1.2 文献综述......................................................................................................................... 6 1.3 研究内容和研究方法 ........................................................................................................ 7 1.3.1 研究内容 .............................................................................................................. 7 1.3.2 研究方法 .............................................................................................................. 8 第二章 环境分析及市场调研....................................................................................................... 9 2.1 环境分析.......................................................................................................................... 9 2.1.1 宏观环境分析 ....................................................................................................... 9 2.1.2 微观环境分析 ......................................................................................................11 2.2 禅城区科技服务业市场调查.............................................................................................11 2.2.1 禅城科技服务业现状............................................................................................12 2.3.2 禅城区科技服务需求调研 ....................................................................................16 2.3 本章小结.........................................................................................................................21 第三章 项目与承建运营单位 .......................................................................................................22 3.1 项目概况.........................................................................................................................22 3.1.1 项目特色 .............................................................................................................22 3.1.2 项目建设目标 ......................................................................................................24 3.1.3 建设内容 .............................................................................................................24 3.2 项目承建运营单位及服务能力 ........................................................................................27 3.2.1 项目承建单位的基本情况.....................................................................................27 3.2.2 承建单位的服务能力分析.......................................................................................27 3.3 项目团队外脑..................................................................................................................28 3.4 项目 SWOT 分析.............................................................................................................28 3.4.1 SWOT 分析..........................................................................................................28 3.4.2 SWOT 矩阵分解及应对策略 ...................................................................................30 3.5 本章小结.........................................................................................................................32 第四章 项目市场定位与推广策略...............................................................................................33 4.1 市场细分及目标市场 .......................................................................................................33 4.2 项目市场定位.................................................................................................................33 4.3 推广策略.........................................................................................................................34 4.4 本章小结.........................................................................................................................36 第五章 项目运营设计..................................................................................................................37 5.1 项目的运营组织 ..............................................................................................................37V 5.2 项目运营方案..................................................................................................................38 5.2.1 运营模式.............................................................................................................38 5.2.2 盈利模式.............................................................................................................39 5.2.3 盈利点分析..........................................................................................................39 5.3 本章小结.........................................................................................................................40 第六章 财务预测及分析.............................................................................................................41 6.1 项目投入资金估算...........................................................................................................41 6.2 项目收益及费用支出估算 ................................................................................................43 6.2.1 环境假设及财务评价原则.....................................................................................43 6.2.2 项目收入预测 ......................................................................................................43 6.2.3 成本及费用支出预估............................................................................................45 6.2.4 项目损益分析......................................................................................................46 6.2.5 项目现金流分析...................................................................................................47 6.3 项目财务评价..................................................................................................................47 6.4 项目盈亏平衡分析...........................................................................................................49 6.5 财务敏感性分析 ..............................................................................................................51 6.6 本章小结.........................................................................................................................52 第七章 项目风险控制..................................................................................................................53 7.1 政策风险及应对策略 .......................................................................................................53 7.2 市场风险及应对策略 .......................................................................................................54 7.3 财务风险及应对策略 .......................................................................................................54 7.4 安全风险及应对策略 .......................................................................................................55 7.5 本章小结.........................................................................................................................55 结论............................................................................................................................................56