Z公司是由华人于1997年在非洲G国注册成立的有限责任公司,在经历了 多年的发展后,其经营理念逐渐成熟且有了一定的原始积累随着该公司内! 外部环境的改变,公司/做强做大0的愿景日益强烈新机会和威胁,均要求 Z公司应该进一步提高自身实力,以适应新的竞争环境鉴于此,公司拟在G 国投资建立一座EVA拖鞋生产工厂为此需要对该项目投资的可行性进行研 究 本文运用项目可行性研究的理论结合企业战略分析的方法,采用了PEST! 五力模型!生命周期理论和SWOT分析等理论工具,对Z公司所处的宏观!中 观以及微观环境做了系统!详细的分析和研究,得出项目投资机会的可行性, 并且给出项目投资的策略;通过对G国EVA拖鞋市场历史数据的分析,预测 了市场发展趋势依据市场预测和对国内相关生产厂家的分析,运用规模效果 曲线方法估算出项目的生产规模在充分分析项目工艺选择!.工厂建设!原材 料的选择与供应的基础上,采用比较分析的原理,确定了项目实施的各项技术 方案的可行性;随后对项目投资的相关财务数据进行了预测,分析了项目各项 财务指标,并做了相关经济分析从经济效益角度得出该项目投资是可行的; 最后,对本项目在实施过程中的各种可能的风险进行了分析,并就相应的风险 提出了控制预防措施通过上述各种分析后得出,该项目是可行的结论 在充分利用所学理论知识并结合Z公司实际情况下,通过研究给出了该项 目的投资策略,并为项目投资决策提供了依据;而且对于即将投资海外同类项 目的我国中!小企业(尤其是进入非洲投资),具有一定参考价值 =关键词>EVA可行性研究投资机会工艺选择 =研究类型>应用研究Abstraet Title:FeasibilityStud6了ontheInvestmentof2ComPanyto GCountr6了E!火SliPPerFaetoryProjeet SPeeialt)#:BusinessAdministration Name:J,aoy,e,signature:J;0歼.勿己乡 Tutor:ZhaoShouguoS.g二-一,/妈- AbstraCt 215aLimitedliabilityeomPanywhiehregisteredbytheChinese peoPlein1997,intheAfrieanGeountry.Afteryears.develoPmentinG eountry,2COmPanyhasbecomematureVisionofoPerationand PrimitiveaecumulationofeaPitals.Withtheehangesofsoezaland eeonomiesituation,accordingly,theeomPany.5internalandoutside environrnenthasbeeomedifferent,TheCorporation15anxioustobe muehstronger.2ComPanyhastoenhaneeitseomPetitivePowertomeet thecomingoPPortunitiesandehallenges.2ColllPany15goingtosetuP anE!/ASliPPersfaetoryinGeountry,50thefeasibilityresearchhasto bemadefortheinvestment. 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[Ke6#words1EV气 Craft FeasibilityStud冬#OPPortunitiesforinvestment ehoiee [Researehtype>APPliedreseareh目录 导论 选题的背景和意义 41.2研究的目的 1.3研究的方法 1.4基本思路与报告框架.................................................................................5 1.5报告的创新之处..............................................,........................,.....6 2可行性研究的相关理论概述..............................................................................7 2.1可行性研究的概念..............,......:...................................................7 2.2可行性研究的任务....,.......,............................................................7 2.3可行性研究的内容.....................................................................................7 2.4可行性研究理论小结...............................................................................10 3项目背景..................................,....................................................................11 3.12公司概述................................................................................................n 3.2项目背景..........................................................................................,..12 4项目的投资机会分析.................,.................................................................19 4.1项目宏观环境分析...................................................................................19 4.2行业竞争结构分析...................................................................................23 4.3行业生命周期分析...................................................................................27 4.42公司SWOT分析.............................,..............................................29 4.5机会分析小结..............................................................................,.....35 5项目的市场预测.................................................................................................36 5.1市场供需状况...........................................................................................36 5.2市场价格状况...........................................................................................36 5.3市场趋势预测...........................................................................................37 5.4市场预测小结........................................................................................,二38 6项目的技术分析.......................................................................,...................39 6.1生产工艺与流程.......................................................................................396.2生产规模和原材料方案...........................................................................41 6.3设备选择和动力方案................................................................................44 6.4工厂建设和环保..........................,.....................#,#46 7项目的经济分析,...........................................................#...#51 7.1项目投资的财务预算...............................................................................51 7.2项目投资的财务分析...............................................................................54 7.3项目的社会评价.........................................:.............58 7.4经济分析小结..........................................................................#一59 8项目的风险分析............................................................................#60 8.1风险产生原因..,......................................................................,#60 8.2项目主要风险.......................................................................61 8.3风险对策........................,....................................................................62 8.4风险分析小结...............................................................................,.....64 9项目的组织与进度安排.....................................................................................65 9.1项目的组织设置............................................,..............#......#65 9.2项目的进度安排....................................................#66 10结论...................................................................................................................67 10.1研究的主要结论.....................................................................................67 10.2研究的局限性和进一步研究的方向.,..................................................,67