国内煤炭业在结束十年黄金发展期后，迎来持续走低态势。行业内过剩 的产能、急剧下滑的煤炭价格，都给传统煤炭企业的发展造成严重阻碍，四川省 煤炭产业集团公司（以下简称“川煤集团”）面临多元化转型发展。结合国家产业 政策和社会经济发展需求以及川煤集团实际情况，川煤集团提出了发展物流产业 的战略。物流产业不仅是煤炭业务的延伸，也是川煤集团走出“煤炭”，实现多元 化发展的一大途径。 基于以上的研究背景和意义，本文运用现场考察法与座谈法、SWOT 分析法等 研究方法，对川煤集团发展现状及存在问题进行了深入剖析，并结合川煤集团自 身优势及国家产业政策，分析了川煤集团发展物流产业的可行性和必要性。接着， 对川煤集团发展物流产业提出具体战略部署及方案。最后，本文再次强调川煤集 团应该抓住这个机会，从传统煤炭物流向现代物流产业发展，从储配煤基地发展 到物流基地，从单一煤炭储运发展到经营多种物资。真正通过这次发展现代物流 产业，让川煤集团开辟出另一条多元化经营之路。同时，本文提出国有煤炭企业 在多元化经营之初，新的业务项目应当按照现代企业模式以及市场发展规律进行 顶层设计，坚定不移的坚持“国有市营”理念，让企业真正回归市场。 关键词：现代物流 煤炭物流 多元化发展III Study on Development Strategy of Logistics Industry in Sichuan Coal Group Abstract:After the end of the ten-year golden period, the domestic coal industry ushered in a continuous downturn. The excess capacity in the industry and the sharp decline in coal prices have seriously hindered the development of traditional coal enterprises. Sichuan Coal Industry Group Corporation (hereinafter referred to as Sichuan Coal Group) is facing diversified transformation and developmentbined with the actual situation and national industrial policy,social and economic development needs, Sichuan Coal Group proposed the strategy of developing the logistics industry. Logistics industry is not only an extension of coal business, but also a major way for Sichuan Coal Group to step out of the coal and realize the diversified development. Based on the above research background and significance, this paper uses on-site investigation and discussion, SWOT analysis and other research methods to deeply analyze the development status and existing problems of Sichuan Coal Group. Combining with the advantages of Sichuan Coal Group and national policies, this paper analyses the feasibility and necessity of developing logistics industry of Sichuan Coal Group. Then, it puts forward specific strategic deployment and plan for the development of logistics industry in Sichuan Coal Group. Finally, this paper emphasizes once again that Sichuan Coal Group should seize this opportunity, from the development of coal logistics to modern logistics industry, from coal storage and distribution base to logistics base, from the management of coal to the management of a variety of materials. Through the development of logistics industry, Sichuan Coal Group will open up another diversified development road. At the beginning of diversification of state-owned coal enterprises, new business projects should be designed at the top level according to the modern enterprise model and the law of market development, and firmly adhered to the concept of state-owned market, so that enterprises can truly return to the market. Keywords: Modern Logistics；Coal Logistics；Diversified DevelopmentV 目次 摘要................................................................. I Abstract...........................................................III 目次 1 绪论...............................................................1 1.1 研究背景........................................................1 1.2 研究目的及意义..................................................4 1.3 国内外研究现状..................................................4 1.3.1 国外研究现状................................................4 1.3.2 国内研究现状................................................5 1.3.3 研究综述....................................................7 1.4 研究内容........................................................8 1.5 研究方法........................................................9 1.6 创新之处........................................................9 2 基本概念及相关理论概述 ....................... .....................11 2.1 产业经济.......................................................11 2.1.1概念....................................................... 11 2.1.2分析内容................................................... 11 2.2 现代物流.......................................................12 2.2.1 概念.......................................................12 2.2.2 特征及发展趋势.............................................12 2.2.3 现实意义...................................................13 2.3 煤炭物流.......................................................14 2.3.1 概念.......................................................14 2.3.2 发展趋势...................................................14 2.4 多元化战略发展.................................................15 2.4.1 企业多元化战略的概念.......................................15 2.4.2 企业实施多元化战略的过程及策略.............................15 3 川煤集团及其物流产业发展现状分析..................................17 3.1 川煤集团现状及其存在问题 ......................................17 3.1.1 川煤集团发展现状...........................................17 3.1.2 川煤集团存在问题及原因分析.................................18 3.2 川煤物流产业发展现状及其存在问题 ..............................22 3.2.1 物流产业发展现状...........................................22VI 3.2.2 物流产业存在问题及原因分析................................. 22 4 川煤集团发展物流产业 SWOT 分析 ..................................... 24 4.1 川煤集团发展物流产业 SWOT 矩阵分析 ............................. 24 4.1.1SWOT 分析法理论概述......................................... 24 4.1.2 川煤集团实施物流产业发展战略 SWOT 矩阵表.................... 24 4.2 优势分析 ...................................................... 25 4.2.1 区位优势................................................... 25 4.2.2 政策优势................................................... 25 4.2.3 资源优势................................................... 26 4.2.4 交通优势................................................... 27 4.3 劣势分析 ...................................................... 27 4.3.1 技术劣势................................................... 27 4.3.2 人才劣势................................................... 27 4.3.3 资金劣势................................................... 27 4.4 机会分析 ...................................................... 28 4.4.1 政策支持................................................... 28 4.4.2 消费需求................................................... 28 4.5 威胁分析 ...................................................... 29 4.5.1 竞争者众多................................................. 29 4.5.2 政策的不确定性............................................. 29 4.6S-O 战略 ....................................................... 30 5 川煤集团加快发展物流产业的主要策略 ................................ 31 5.1 建立现代公司运营模式，推行“国有市营”的运营机制 .............. 31 5.1.1 引进战略合作伙伴，坚持混合所有制经营....................... 31 5.1.2 完善公司治理结构 .......................................... 32 5.1.3 用人选人制度全面市场化，制定有效的激励机制................. 33 5.2 建立储配煤基地，解决四川省煤炭缺口问题 ........................ 34 5.2.1 储配煤基地布局............................................. 34 5.2.2 利用政策优势，积极寻求当地政府支持 ........................ 36 5.2.3 寻求与运输部门的合作 ...................................... 36 5.2.4 利用垄断优势，与外省煤炭企业达到战略合作，保证煤炭供应 .... 36 5.3 建立物流供应链、互联网物流运营模式，实现现代物流模式 .......... 37 5.3.1 建立煤炭交易中心及第三方物流交易平台....................... 37 5.3.2 建立大宗物资车货匹配 O2O 信息化平台......................... 37VII 5.4 建立物资贸易板块，逐步弱化“煤炭”标签，实现多元化发展......... 38 5.5 建立金融平台，为物流产业发展提供资金保障.......................38 5.6 创建企业文化，为物流产业发展提供