体育产业已经成为国民经济的重要组成部分，对国民经济发展的贡献率不断 提高，同时设立和发展体育产业投资基金，已经成为许多国家和地区普遍采用的 用金融资本推动实体经济发展的重要方式。河北省也将体育产业作为了重要的产 业经济发展领域，并按照国家产业政策的要求，出台了相关政策，同时河北省还 面临着筹办冬奥、发展冰雪运动的重大历史机遇，但目前河北省还没有开展体育 产业投资基金的设立和运营工作，为此，本文对河北省设立体育产业投资基金的 可行性进行研究分析，并就此提出结论和工作建议。 本文采用了文献研究法、专家打分法、SWOT 分析法、AHP 层次分析法等研究 方法，对河北省设立体育产业投资基金的优劣因素、机遇与挑战等方面等进行了 定性与定量的综合分析。在 SWOT 分析中，结合河北省体育产业、基金产业的发 展现状对四类因素提出了详实的分析意见，以及可以采取的基于因素两两结合分 析的策略方案，并通过层次分析法，对因素权重进行了总排序，并确定战略四边 形，用数量化、数字化的方案对可行性研究给出结论意见。 本文通过研究，从定性分析的角度，确定了河北省设立体育产业投资基金具 有较明显的自身优势条件和外部机遇因素，设立基金具有可行性；从定量分析的 角度，确定了优势因素、机遇因素重要程度的具体权重系数，并通过权重系数的 比较，定量化的证明了其重要程度远远高于风险及劣势因素，特别是机遇因素占 比突出，进一步论证了可行性的数量化程度。因此综合分析以上情况和数据，本 文认为河北省设立体育产业投资基金具有较强的可行性。同时本文还从建议的角 度提出了河北省在设立体育产业投资基金工作中，可以借鉴和参考的相关策略措 施。 关键词，河北体育产业 产业投资基金 体育产业投资基金 可研性研究V Abstract As an important part of national economy, sports industry plays more and more role in the development of the national economy. And now, may countries and regions establish and develop the sports industry investment fund, as financial capital to promote the development of the real economy. In Hebei province, sports industry has been taken as an important economic development area and some relevant policies were put forward according to the requirements of the national industrial policy. While facing to the major historical opportunity of the preparation of the Winter Olympic Games and the development of ice and snow sports, the foundation and operation of sports industry investment fund has not been implemented in Hebei province. So, this paper analyzes the feasibility of establishment of sports industry investment fund in Hebei province and to put forward the conclusions and recommendations. By the methods of literature, expert scoring, SWOT analysis and analytic hierarchy process (AHP), and according to the development condition of Hebei sports industry and fund industry. this paper makes a qualitative and quantitative analysis on the strengths, weaknesses, opportunities and threats of establishment of sports industry investment fund. At last，feasibility study conclusion were given by AHP through sequencing weight factors, determining the strategic quadrangle. According to the research result, this paper confirmed that the establishment of the sports industry investment fund in Hebei province has obvious advantages and external opportunity factors and that the establishment of the fund is feasible from the perspective of qualitative analysis; the specific weight coefficients of the dominant factors and the opportunity factors were determined from the perspective of quantitative analysis. Through the comparison of weight coefficients, its importance which is far higher than the risk and disadvantage factors was proved quantitatively, especially the opportunity factor, and the quantitative degree of feasibility was further demonstrated. Comprehensive analysis of the above information and data, this paper thought that the establishment of the sports industry investment fund in Hebei province has a strong feasibility. At the same time, this paper also put forward the relevant strategic measures which can be used for reference in the establishment of the sports industry investment fund in Hebei province.VI Keywords: sports industry in Hebei province industry investment fund sports industry investment fund feasible studyVII 目 录 摘要..........................................................................................................................III ABSTRACT........................................................................................................................V 引 言..............................................................................................................................1 1 文献综述..................................................................................................................5 1.1 产业投资基金相关文献.................................................................................. 5 1.1.1 产业投资基金概述...................................................................................5 1.1.2 国外产业投资基金研究综述...................................................................5 1.1.3 国内产业投资基金研究综述...................................................................7 1.1.4 国内体育产业投资基金研究现状分析...................................................9 1.2 体育产业投融资相关文献............................................................................ 10 1.2.1 不同发展阶段我国体育产业投融资政策.............................................10 1.2.2 河北省体育产业投融资政策.................................................................12 2 研究内容及方法....................................................................................................15 2.1 研究内容........................................................................................................ 15 2.2 研究方法........................................................................................................ 15 2.2.1 文献资料法.............................................................................................15 2.2.2 SWOT 分析法............................................................................................16 2.2.3 访谈法.....................................................................................................16 2.2.4 AHP 层次分析法......................................................................................17 2.2.5 专家打分法.............................................................................................18 3 河北省体育产业发展简析....................................................................................19 3.1 河北体育产业初步形成了全面发展的良好格局........................................ 19 3.2 体育产业规模及体育消费等领域还有较大的提升空间............................ 20 3.2.1 体育产业增加值占比相对较低，提升空间较大，可以借助基金提高 行业投入产出规模...............................................................................................21 3.2.2 体育消费有进一步发展的空间，可以通过基金引导，适时调整供给 侧结构...................................................................................................................22VIII 3.2.3 体育市场主体培育以及体育投融资体制改革处于关键阶段，可以借 助基金加快创新发展...........................................................................................22 4 河北省设立体育产业投资基金的 SWOT 分析......................................................25 4.1 影响体育产业投资基金设立的相关因素的确定........................................ 25 4.2 体育产业投资基金设立的优势因素分析.................................................... 25 4.2.1 河北体育事业基础较好，政策支持充分.............................................25 4.2.2 河北体育产业发展迅速，在冬奥等利好因素影响下，后发优势明显 ...............................................................................................................................27 4.2.3 河北省产业投资基金发展形式良好，资本运作水平日趋提高.........28 4.3 体育产业投资基金设立的劣势因素分析.................................................... 30 4.3.1 体育产业结构不尽合理，需要进一步优化培育.................................30 4.3.2 国际赛事影响力不高，市场化运作水平有待提高.............................31 4.3.3 河北省体育产业投资基金研究工作起步较晚.....................................32 4.4 体育产业投资基金设立的机遇因素分析.................................................... 33 4.4.1 京津冀协同发展战略的实施，为河北体育产业发展和投资基金设立 提供了更广阔的空间...........................................................................................33 4.4.2 河北省经济结构处于重要调整阶段，为体育产业发展和基金设立创 造了机会和条件...................................................................................................35 4.4.3 筹办冬奥会大力发展冰雪运动，为河北体育产业发展和基金设立创 造了难得的历史机遇...........................................................................................36 4.5 体育产业投资基金设立的威胁因素分析.................................................... 37 4.5.1 体育产业发展中客观存在政府主导与市场化发展之间的矛盾.........37 4.5.2 基金产业本身存在引发金融风险的客观因素.....................................38 4.5.3 基金产业配套机制尚不健全.................................................................39 4.6 基于内外部因素组合的策略意见................................................................ 40 4.6.1 利用自身优势和外部机会的 SO 策略（strength-opportunity）...41 4.6.2 利用外部机会克服自身劣势的 WO 策略（weakness-opportunity） ...............................................................................................................................43 4.6.3 利用自身优势避免外部威胁的 ST 策略（strength-threat）.........45IX 4.6.4 克服自身劣势避免外部威胁的 WT 策略（weakness-threat）.........46 5 河北省设立体育产业投资基金的 AHP 分析........................................................49 5.1 依据 SWOT 分析确定 AHP 评价指标体系和判断矩阵.................................. 49 5.2 各判断矩阵要素的层次单排序权及一致性检验........................................ 51 5.2.1 层次单排序及一致性检验的方法.........................................................51 5.2.2 矩阵计算权重及排序结果.....................................................................53 5.3 层次总排序及一致性检验............................................................................ 55 5.4 按照总排序（因素总权重）对因素重要程度进行分析............................ 56 5.5 构造战略四边形，对可行性及策略选择提出分析意见............................ 57 结论..............................................................................................................................59