本文主要研究吉峰公司对外投资策略的必要性和可行性问题。其主要目的是 为投资决策提供科学地分析论证依据。 文章从吉峰公司的实际情况出发，结合宏观经济运行情况、国家的农业政策， 投资地区当地的经济、社会等各方面分析研究。本文立题的意义在于按照投资基 本的程序要求，通过对投资项目进行必要性和可行性研究，为科学决策、避免盲 目投资奠定必要的基础，提供依据和参考。 文章的主要内容包括国内外农业机械化趋势变化，投资背景和意义，市场竞 争分析和投资结论。第一章，引言，主要介绍选题背景和意义及报告框架。第二 章，企业投资战略理论，主要介绍了企业投资战略的含义、特点、目标。第三章， 国内外农业机械化的发展概况及趋势，主要分析了国外农业机械化发展状况和趋 势，以及未来我国农业机械化的发展趋势。第四章，吉峰农机投资宁夏地区的背 景和意义，主要分析投资背景，投资价值以及投资意义。第五章，宁夏农业机械 市场分析，主要分析了宁夏地区农机市场竞争状况，公司在宁夏地区的优势和劣 势。第六章，连锁经营店的建设方案，主要分析了结合当地情况如何建设连锁直 营店以及保障措施。第七章，效益评价，主要从经济、社会角度分析投资所带来 的效益。第八章，风险分析及应对措施，主要从经营、行业、市场、政策等角度 分析以及应对。 本文采用定性、定量和统计相结合的研究方法，力求系统地论证和阐述投资 的科学性、合理性和可行性。其特点在于强调研究和论证的系统性、突出理论的 方法的应用性，对该项投资决策有重要的指导意义和参考价值。 关键字 农机/投资/研究ABSTRACT This paper studies the company's external investment strategy about the necessity and feasibility of GiFore company.Its main purpose is to provide for the investment decision-making based on scientific analysis and demonstration. Article from the company's actual situation GiFore company, combined with the macroeconomic situation, the state's agricultural policy, investment areas local economic, social and other areas of research. Significance of the theme of the article, the basic investment procedures in accordance with the requirements of the investment projects by necessity and feasibility study for the scientific decision-making, to avoid blind investment and lay the necessary foundation, provide a basis and reference. The main contents of the article, including changes in domestic and international trends in agricultural mechanization, investment background and significance of competition in the market analysis and investment conclusions. The first chapter, Introduction, introduces the background and significance of topics and papers framework. Chapter II, business investment and strategic theory, introduces the meaning of corporate investment strategies, characteristics, objectives. Chapter III, at home and abroad overview of development of agricultural mechanization and the trend, mainly of foreign status and trends of development of agricultural mechanization, and the future development trend of China's agricultural mechanization. Chapter IV, GiFore company investment background and significance of the Ningxia region, the main background of investment, investment value and investment sense.Chapter V, Ningxia Agricultural machinery market analysis, the main analysis of market competition in farm machinery in Ningxia, GiFore company in strengths and weaknesses. Chapter VI, investment strategy of GiFore company in Ningxia market, combined with the main analysis of how to build chain of wholly owned stores to local conditions and safeguards. Chapter VII, risk analysis and response, mainly from business, industry, market, policy analysis, and the angle of response. Chapter VIII, benefit evaluation, mainly from the economic and social point of view of the benefits of investment. In this paper, qualitative, quantitative and statistical methods of combining, and strive to demonstrate and explain the system to invest in science, rationality and feasibility.It features a systematic emphasis on research and demonstration, highlighting theoretical application of the method, on the investment decision-making have important guiding significance and reference value. Analysis of the last shows that the investment is reasonable and feasible. Key word: agriculture machine , investment, study目 录 第一章 引言 ......................................................... 1 1.1 选题背景......................................................... 2 1.2 研究意义......................................................... 2 1.3 报告研究框架..................................................... 2 第二章 企业投资战略理论 ............................................. 4 2.1 企业投资战略的含义............................................... 4 2.2 企业投资战略的特点和特征......................................... 5 2.3 企业投资的战略目标............................................... 6 2.4 企业投资的可行性研究内容......................................... 6 第三章 国内外农业机械化的发展概况及趋势 ............................. 8 3.1 农业机械产品概念................................................. 8 3.2 发达国家农业机械化的发展状况及趋势............................... 8 3.2.1 农业机械化发展的一般规律研究................................ 11 3.2.2 发达国家农业机械化发展趋势.................................. 12 3.3 我国农业机械行业发展状况........................................ 13 3.3.1 我国农机市场概述............................................ 13 3.3.2 农机行业统计数据............................................ 15 3.3.3 农机购置补贴相关数据统计.................................... 16 3.3.4 我国农机流通行业的发展概况.................................. 18 3.3.5 我国农机消费的特点.......................................... 18 3.3.6 农机流通业面临的问题与机遇.................................. 19 3.3.7 我国农机连锁经营行业状况.................................... 20 3.4 未来我国农机流通行业发展的方向与重点............................ 21 3.5 我国农业机械化发展的趋势........................................ 22 第四章 投资主体及投资意义 .......................................... 23 4.1 投资主体........................................................ 23 4.2 投资地区........................................................ 234.3 投资宁夏地区的价值.............................................. 25 4.4 投资的战略意义.................................................. 26 第五章 宁夏农机市场分析 ............................................ 28 5.1 农机购买用户分析................................................ 28 5.2 宁夏农机流通行业市场特征........................................ 29 5.3 宁夏农机流通行业的五种力量分析.................................. 29 5.4 吉峰农机 SWOT 分析............................................... 32 5.5 渠道发展规划.................................................... 35 第六章 连锁经营店的规划建设方案 .................................... 36 6.1 实施农机连锁经营战略的必要性.................................... 36 6.2 标准化直营店建设的实施策略...................................... 36 6.2.1 区域规划.................................................... 36 6.2.2 店面总平面设计.............................................. 39 6.2.3 交通组织.................................................... 40 6.2.4 总平面方案设计概述.......................................... 40 6.2.5 建筑........................................................ 41 6.2.6 标准化直营店平面规划........................................ 41 6.2.7 人员编制与培训.............................................. 41 6.3 顺利开展标准化直营店的保障措施.................................. 43 第七章 投资效益分析 ................................................ 50 7.1 经济效益分析....................................50 7.2 社会效益分析.................................................... 50 第八章 投资后的风险及应对措施 ...................................... 51 8.1 主要风险因素.................................................... 51 8.1.1 经营风险.................................................... 51 8.1.2 行业风险.................................................... 51 8.1.3 市场风险.................................................... 52 8.1.4 政策风险.................................................... 52 8.2 主要风险对策.................................................... 528.2.1 针对经营风险的对策.......................................... 52 8.2.2 针对行业风险的对策.......................................... 53 8.2.3 针对市场风险的对策.......................................... 53 8.2.4 针对政策风险的对策.......................................... 53 第九章 结论与展望 ..................................53 9.1 结论............................................................ 54 9.2 展望............................................................ 54 致谢 ............................................................... 56