2003 年以来 全球航运市场出现前所未有的繁荣 中国的原材料和能 源消费量以及进口需求大幅 快速增长 国内沿海运价指数已经从去年同 期的 1000 点左右上涨到 CCBFI 1463.55 点 波罗的海 BDI 散货运 价综合运价指数从去年同期的 1728 点猛涨到现在的 5000 多点 部分航线港口的煤炭海运价从 2003 年年初至 2004 年初上涨近 4 倍 形成有价无市供需结构失衡的局面 而国家有关部门对电煤供应紧张问题 却始终没有一个根本性的解决方案 电厂煤运成本随之大幅攀升 电力供 应日趋紧张 GD 集团为了缓解运力不足的现状 根据自身运力需求的巨大缺口 结合 F 省航运公司多年成功市场经营模式 拟合资组建海运公司 希望一 方面会极大缓解 GD 集团自身电煤海运难的问题 另一方面大幅度降低电 厂燃料运输成本 创造巨大的社会效益和经济效益 关键词 运输,煤炭,成本II Abstract Since 2003, the world shipping market appears the unprecedented flourish, the Chinese original material consumes the deal and imports the need to increase significantly and quickly with the energy. The domestic have soared from about 1000 of same period of last year along the sea transportation price index number till 1463.55; It is Baltic( BDI) to spread the freight transportation price synthesizes to carry the price index number soars up 1728:00 from same period of last year current 5000 much order. The coal sea transportation price of parts of flight paths port from 2003 the beginning of every year to 2004 beginning of years soar near 4 times, that municipal supply and demand construction be out of balance. But the national department has no a basic solution to the nervous problem in supply in coal in electricity, the power station coal carries the cost increases significantly immediately, the electricity supply is gradually nervous. The group of GD for the sake of present condition that alleviating and carrying dint shortage, carries according to the indentation of bigness of the dint need, the many years in shipping of F province in combination success market operates the mode, intending the joint venture set sets up the sea transportation company. The hope will alleviate the GD group oneself the electricity the difficult problem in sea transportation in coal biggest on the other hand, on the other hand significant lower the fuel conveyance cost, create enormous and social performance. Key words : Conveyance, Coal, CostIII 目 录 第一篇 投资组建海运公司的可行性研究..................................................................1 1.1 合资双方简介......................................................................................................1 1.2 行业分析..............................................................................................................2 1.2.1 产业分析.....................................................................................................2 1.2.2 行业分析.....................................................................................................3 1.2.3 电煤运输的政策取向.................................................................................5 1.3 战略分析..............................................................................................................7 1.3.1 五力量分析.................................................................................................7 1.3.2 SWOT分析..................................................................................................8 1.3.3 竞争对策.....................................................................................................9 1.4 运力和资金筹划................................................................................................10 1.4.1 运输能力数据...........................................................................................10 1.4.2 船舶技术参数...........................................................................................10 1.4.3 进度表.......................................................................................................11 1.4.4 投资计划...................................................................................................11 1.4.5 资金筹措计划...........................................................................................12 1.4.6 贷款还本付息表.......................................................................................13 1.4.7 投资结果预测...........................................................................................13 1.5 公司设立............................................................................................................13 1.5.1 基本条件...................................................................................................13 1.5.2 注册地上海...............................................................................................13 1.5.3 公司的注册资本 经营范围和法定住所...............................................14 1.5.4 公司的发展目标.......................................................................................14 1.5.5 组织结构...................................................................................................14 1.6 经济评价............................................................................................................15 1.6.1 投资费用估算...........................................................................................15 1.6.2 租船经济分析...........................................................................................16IV 1.6.3 单船经济分析...........................................................................................16 1.7 会计预测............................................................................................................17 1.7.1 营运能力测算...........................................................................................17 1.7.2 销售收入预测...........................................................................................17 1.7.3 损益表.......................................................................................................18 1.7.4 现金流量表...............................................................................................18 1.7.5 资产负债表...............................................................................................19 1.7.6 流动资金估算表.......................................................................................19 1.7.7 辅助表.......................................................................................................20 1.8 财务分析............................................................................................................22 1.8.1 主要财务数据...........................................................................................22 1.8.2 主要财务指标...........................................................................................22 1.8.3 各项利润率指标分析...............................................................................23 1.8.5 同行业相关指标对比...............................................................................26 1.8.6 净现值计算...............................................................................................27 1.8.7 财务分析小结...........................................................................................27 1.9 结论....................................................................................................................28 第二篇 康佳集团财务报表分析..............................................................................29 2.1公司简介..............................................................................................................29 2.2 财务报表分析..................................................................................................29 2.2.1 赢利能力分析...........................................................................................29 2.2.2 偿债能力分析...........................................................................................31 2.2.3 现金能力分析...........................................................................................33 2.2.4 资产运作效率的分析...............................................................................34 2.2.5 成长能力分析...........................................................................................35 2.3 公司未来发展预测............................................................................................35 2.4 综述....................................................................................................................37 2.5 附表及说明........................................................................................................38 第三篇 非财务指标在企业业绩评价中的作用......................................................41V 3.1 前言....................................................................................................................41 3.2 公司绩效评价趋势............................................................................................41 3.2.1 成本业绩评价阶段...................................................................................41 3.2.2 财务业绩评价时期...................................................................................42 3.2.3 综合业绩评价阶段...................................................................................42 3.3 非财务指标的内容............................................................................................43 3.4 非财务指标的优点............................................................................................44 3.5 非财务指标设计原则........................................................................................45 3.6 设计非财务指标应考虑的具体因素................................................................46 3.6.1 经营战略...................................................................................................46 3.6.2 联系财务绩效与股东价值.......................................................................47 3.6.3 行业特性...................................................................................................47 3.6.4 企业生命周期...........................................................................................48 3.7 非财务指标的应用............................................................................................48 3.7.1 桂林普天简介...........................................................................................48 3.7.2 从企业绩效评价方面桂林普天存在的问题...........................................49 3.7.3 采取的措施...............................................................................................51 第三篇 北汽福田汽车股份有限公司分析报告......................................................55 4.1 行业分析............................................................................................................55 4.1.1 公司概况...................................................................................................55 4.1.3 行业机会分析...........................................................................................56 4.1.4 中国今后发展汽车产业的政策取向.......................................................58 4.1.5 北汽福田战略分析...................................................................................59 4.2 会计分析............................................................................................................60 4.2.1 基本会计政策及会计估计.......................................................................60 4.2.2 会计政策,会计估计变更及其影响..........................................................66 4.3财务分析..............................................................................................................68 4.3.1 基本财务数据主要财务数据...................................................................68 4.3.2 盈利能力分析...........................................................................................70VI 4.3.3 资产运营能力分析...................................................................................73 4.3.4 偿债能力分析...........................................................................................73 4.3.5 杜邦分析...................................................................................................76 4.3.6 资产结构及变动趋势...............................................................................77 4.3.7 现金流量分析...........................................................................................79 4.3.8 分行业分析...............................................................................................81 4.3.9 财务分析小结...........................................................................................81 4.4前景分析..............................................................................................................82 4.4.1 财务预测基本假设.....................................................................................82 4.4.2 预测结果...................................................................................................83 4.4.3 预测报表结果检验...................................................................................84 4.5 估值分析............................................................................................................85 4.5.1 福田公司的权益资本成本.......................................................................85 4.5.2 以合并报表数据进行估值.......................................................................86 4.5.3 福田价值...................................................................................................87