石油是不可再生资源。DY 采油厂随着油田开发年限的增长，石油开采难度和运营投 入逐年增加，适应当下高质量发展必备的生产经营能力需要挖潜更多内生资源以获得支 撑。企业文化的魅力在于有一种极强的凝聚力量，这种凝聚力量不但可以提升企业的执 行力,增强企业的核心竞争力,同时也使员工对企业有归属感。尤其是十九大报告中提 出，要坚定文化自信，推动社会主义文化繁荣兴盛。通过加强企业文化建设，进一步增 强企业的凝聚力、战斗力和影响力，以实现凝聚队伍、管理提档、稳住产量，显得尤为 重要。 在此背景下，本文以大庆油田 DY 采油厂为研究对象，以企业文化的内涵、层次、 功能、与绩效之间的关联等基础理论为指导，对 DY 采油厂企业文化进行了以下研究工 作，对 DY 采油厂目前的内外部环境进行 SWOT 分析，指出针对 DY 采油厂目前的情况， 优化企业文化建设可以提高 DY 采油厂的生产经营能力；通过问卷调查、实地调研等方 式，对 DY 采油厂企业文化现状从精神、制度、行为、物质层面进行研究分析，得出 DY 采油厂企业文化现存问题。在剖析问题存在原因的基础上，分别对应精神、制度、行为 和物质层给出 DY 采油厂企业文化建设的具体优化内容。最后根据“解冻-变革-再冻结” 的企业文化优化模型，提出具体优化实施步骤。从组织、制度、资金三方面给出优化方 案实施的保障措施。本文的研究对新时代背景下，不断优化企业文化建设，提升企业经 营管理水平，塑造企业良好形象，增强石油企业核心竞争力有一定的参考价值。 关键词，DY 采油厂；SWOT 分析；企业文化；三老四严东北石油大学 MBA 学位论文 III Study on the optimization of enterprise culture construction in DY Oil Production Plant of Daqing Oilfield ABSTRACT Oil is a non-renewable resource. With the increase of oilfield development years, the difficulty of oil exploitation and operation investment of DY Oil Production Plant are increasing year by year. In order to adapt to the current high-quality development of production and operation capacity, more endogenous resources need to be tapped to obtain support. The charm of corporate culture lies in a strong cohesive force. This cohesive force can not only enhance the execution of enterprises, enhance the core competitiveness of enterprises, but also make employees have a sense of belonging to enterprises. Especially in the report of the Nineteenth National Congress, we should strengthen cultural self-confidence and promote the prosperity of socialist culture. Through strengthening the construction of enterprise culture, it is particularly important to further enhance the cohesion, combat effectiveness and influence of enterprises in order to achieve cohesion, management and production stability. Under this background, this paper takes DY Oil Production Plant of Daqing Oilfield as the research object, guided by the basic theories of connotation, hierarchy, function and correlation with performance of enterprise culture, and conducts the following research work on enterprise culture of DY Oil Production Plant: SWOT analysis of the current internal and external environment of DY Oil Production Plant, analysis of the advantages and disadvantages of the current production management of DY Oil Production Plant, and points out the advantages and disadvantages of all aspects of production management of DY Oil Production Plant. In view of the current situation of DY Oil Production Plant, optimizing the construction of enterprise culture can improve the production and operation ability of DY Oil Production Plant. Through questionnaire survey and field analysis, the current situation of enterprise culture of DY Oil Production Plant is studied and analyzed from the spiritual, institutional, behavioral and material levels, and the existing problems of enterprise culture of DY Oil Production Plant are concluded. Based on the analysis of the causes of the problems, the specific optimization contents of the corporate culture construction of DY Oil Production Plant are given according to the spiritual, institutional, behavioral and material layers respectively. Finally, according to the thaw-change-re-freeze optimization model of corporate culture, specific optimization implementation steps are put forward. From the four东北石油大学 MBA 学位论文 IV aspects of organization, system, fund and evaluation, the guarantee measures for the implementation of the optimized scheme are given. Under the background of the new era, this paper has certain reference value in optimizing the construction of enterprise culture, improving the level of enterprise management, shaping a good image of the enterprise and enhancing the core competitiveness of the petroleum enterprises. Key Words: DY Oil Production Plant;SWOT analysis;Cultural construction; “three honests” and “ four stricts”.目 录 V 目 录 摘要........................................................................................................................................II ABSTRACT..............................................................................................................................III 第 1 章 绪 论...........................................................................................................................1 1.1 选题背景与研究目的..................................................................................................1 1.1.1 选题背景............................................................................................................1 1.1.2 研究目的............................................................................................................1 1.2 国内外研究现状述评..................................................................................................2 1.2.1 国外研究现状....................................................................................................2 1.2.2 国内研究现状....................................................................................................4 1.2.3 国内外研究评价................................................................................................5 1.3 论文研究思路..............................................................................................................5 1.4 论文研究方法..............................................................................................................6 1.5 论文研究内容..............................................................................................................6 第 2 章 相关理论概述...............................................................................................................7 2.1 企业文化内涵..............................................................................................................8 2.2 企业文化结构理论......................................................................................................9 2.2.1 四层次理论........................................................................................................9 2.2.2 文化陀螺理论..................................................................................................10 2.3 企业文化功能.............................................................................................................11 2.3.1 导向功能.........................................................................................................11 2.3.2 凝聚功能.........................................................................................................11 2.3.3 约束功能.........................................................................................................11 2.3.4 激励功能.........................................................................................................11 2.3.5 辐射功能.........................................................................................................12 2.4 企业文化与企业绩效的关系....................................................................................12 2.5 企业文化建设的概念与作用.....................................................................................12 2.6 本章小结.....................................................................................................................13 第 3 章 DY 采油厂企业文化建设现状与问题分析..............................................................14 3.1 DY 采油厂基本情况..................................................................................................14 3.1.1 DY 采油厂自然概况.......................................................................................14 3.1.2 DY 采油厂管理概况.......................................................................................15目 录 VI 3.1.3 DY 采油厂企业内外部环境分析...................................................................15 3.2 DY 采油厂企业文化建设历程..................................................................................16 3.2.1 萌动初探阶段..................................................................................................16 3.2.2 初创发展阶段..................................................................................................17 3.2.3 稳步推进阶段..................................................................................................17 3.2.4 传承创新阶段..................................................................................................17 3.3 DY 采油厂企业文化建设现状..................................................................................18 3.3.1 精神文化现状.................................................................................................18 3.3.2 制度文化现状.................................................................................................19 3.3.3 行为文化现状.................................................................................................19 3.3.4 物质文化现状.................................................................................................20 3.4 DY 采油厂企业文化调研..........................................................................................20 3.4.1 调研总体思路.................................................................................................21 3.4.2 问卷调查总体情况.........................................................................................21 3.4.3 调研数据分析.................................................................................................22 3.5 DY 采油厂企业文化现存问题及成因......................................................................28 3.5.1 精神层存在的问题及成因分析.....................................................................28 3.5.2 制度层存在的问题及成因分析.....................................................................29 3.5.3 行为层存在的问题及成因分析.....................................................................30 3.5.4 物质层存在的问题及成因分析 ...................................................................30 3.6 本章小结....................................................................................................................31 第四章 DY 采油厂企业文化建设优化及实施....................................................................32 4.1 DY 采油厂企业文化建设优化指导思想、目标及原则..........................................32 4.1.1 优化指导思想.................................................................................................32 4.1.2 优化目标.........................................................................................................32 4.1.3 优化原则.........................................................................................................33 4.2 DY 采油厂企业文化建设优化整体思路..................................................................34 4.3 DY 采油厂企业文化建设优化内容..........................................................................35 4.3.1 精神层面优化内容..........................................................................................35 4.3.2 制度层面优化内容..........................................................................................37 4.3.3 行为层面优化内容..........................................................................................39 4.3.4 物质层面优化内容..........................................................................................40 4.4 DY 采油厂企业文化建设优化实施步骤..................................................................41 4.4.1 梳理阶段.........................................................................................................42 4.4.2 优化阶段.........................................................................................................42目 录 VII 4.4.3 固化阶段.........................................................................................................42 4.5 本章小结.....................................................................................................................43 第 5 章 DY 采油厂企业文化建设优化保障措施..................................................................44 5.1 组织保障....................................................................................................................44 5.2 制度保障....................................................................................................................44 5.3 资金保障....................................................................................................................45 5.4 本章小结....................................................................................................................45 结 论.......................................................................................................................................46