摘要 乾坤电子商务服务公司致力于为从事网上销售的零售商家提供配套服务网 上销售作为一种新的商业模式,近几年来发展的如火如茶eBay!淘宝等网上交 易平台迅速扩张eBay的用户数量现已突破2个亿,淘宝的用户数量也达到了1900 万目前市场上有很多网上交易平台,如eBay!Yalloo!Amazon等很多专业的 和非专业的卖家在这些交易平台上销售他们的产品,进行国际化的交易但对于 中国的网上零售商而言,他们在从事国际零售活动中还有很多困难,比如说配送 成本高!回收货款困难!没法办理出口退税等等正是因为有这种市场需求,才 有了乾坤电子商务服务公司商业计划书 该计划书从项目介绍!市场分析!风险分析!市场营销!财务分析五个方面 对项目进行了讨论首先在第一章/项目介绍0里,陈述了整个项目的商业模式, 并对该项目的几个业务部分作了详细的说明,主要包括:物流服务!金融服务!咨 询服务,乾坤电子商务管理平台,以及网上自营销售业务和代理销售业务在第 二章对CZC,BZc总体市场状况作了分析,并从乾坤公司的各个业务部分分别分析 了其市场机会和竞争状况第三章讨论了该项目面临的主要风险和相应得对策 第四章则是该项目的一个营销计划第五章对项目的收益和成本进行了分析,并 对资金的需求作了一个估算 本商业计划书的部分内容已经经过了两年的运作,取得了较好的效果我们 有理由相信,在这样一个快速增长的网上零售市场上,乾坤电子商务服务公司会 有一个美好的前景 关键字:电子商务服务网上零售商业计划书 鹰ABSTRACT ABSTRACT Qi血kunE一eonunereeSerViee15SPeeializedinProvidingassoeiatedservieesto dealerswhosalesonline.oniine一saiesmarketdeveloPedveryraPidlyreeently.The usersontheeBaymarkethavebeenmorethantwohundredmillion.Thenurnberof userontheTaobao,thebiggestCZCoulinemarketinchina,hasreachednineteen million.Nowtherearemanywebsiteswhereyoueansaleorbuy,likeeBay,Yalloo!, Alnazonete.ManyProfessionalorunProfessionalsellersdealwithintemational businessonthesePlatferms.AsforChinesesellers,theyhavemoredifficulttodoan intemationalbusiness.Forex别rnPle,it15verydifficulttowithdrawmoneyfromtheir PayPalaccountsbeeauseoftheExehangeContIDls.AndtherearealsootherProblems, suchashighlogistieseost,exportdrawbackete.ThisProjectProvidessolutionstosolve theabovementionedProblerns. 仆jsbusinessPlanintrDdueestheQiar水un,5ProjectfromfiveasPects:theyare Projectintroduction,marketanalysis,riskandeotmtenneasure,marketing,finanee analysis.InthefirstchaPterwerelatedtheProjeetindetail.ItineludesfourmainPats, logistiesserviee,finaneeserviee,eonsultingserviee,QiankunE一eommerce ManagonentPlatform.Inadditionwealsodealwithon一linesalebyself-suPPortoraet asanagent.IntheseeondchaPterweanalyZedthewholesituationoftheBZCandCZC market,andalsothemarketoppodunityandeomPetitionstatusofeaehbusinessareaof thisProjeet.hithethirdehaPterwediscussedthemainriskoftheProjectandtherelated eountenneasure.ThefourthchaPter15amarketingPlanforthisProjeet.Inthefifth chaPterweanalyZedtheeostandProfitofthisProject,estimatedtherequiredeaPitalof theProjeet. ThisbusinessPlanhasbeenoPeratedsineetwoyearagoPartlyandgetsagood result.50wehavereasontobelieve,QiankunE一eomrnereeServieewillhaveabright PersPectiveataraPidlydeveloPedmarket. KEYWORDS:E一eornrnereeService,On一lineretail,BusinessPlan目录 目录 第1章项目介绍./00/.000二/000.000000.00.0../.00.00000.0.0///000000.0/..0,1 1.1项目提出的背景...........................................................................................1 1.2商业模式...,.............................................................................................2 1.3乾坤物流服务...............................................................................................3 1.4乾坤金融服务...............................................................................................5 1.4.1出口退税................................................................................................5 1.4.2回收货款................................................................................................6 1.5乾坤咨询服务...............................................................................................7 1.5.1内容管理............................................................................................7 1.5.2销售策略.......,..................................................................................8 1.5.3客户服务................................................................................................8 1.6乾坤电子商务管理平台...............................................................................8 1.7自营及代销业务.........................................................................................10 第2章市场分析.//00000.0..,000000.0//0/00.00./00000.0.///.00.00/0./.0,12 2.1市场现状.....................................................................................................12 2.2市场机会.....................................................................................................14 22.1需要更经济快速可靠地将货物发送到买家手中..............................14 2.2.2需要降低售后服务的成本....,.......................................................17 2.2.3需要解决出口退税的问题..................................................................18 2.2.4需要方便快捷地在国内的收到货款..................................................18 2.2.5需要专业化的数据分析......................................................................19 2.2.6需要专门化软件来提高管理效率......................................................19 2.3目标客户.....................................................................................................19 2.4市场竞争情况.............................................................................................20 2.4.1关于物流方面....................................................................................,.20 2.4.2关于金融服务方面..............................................................................23 2.4.3关于咨询服务.................................................................................,.,24 2.4.4关于电子商务管理平台.......................................,........................24 111目录 2.4.5关于自营销售和代理销售..................................................................25 2.5乾坤电子商务服务公司SWOT分析.......................................................25 2.6乾坤电子商务服务公司构建相关服务的能力.........................................27 第3章风险及对策二//000./000.0/0/0/0.//0.///.0/000000./0.0/00/0.0./0,.28 3.1政策风险........................,......................................................................28 3.2市场风险.....................................................................................................29 3.3财务风险.....................................................................................................29 3.4技术风险..............................,................................................................30 第4章市场营销.000000000000000/0/0000/0.00/000二0.00/..0.0000./000.00.32 4.1营销渠道.....................................................................................................32 4.1.1各大网上交易平台.......,................................................................32 4.1.2公司网站....................................................................................,...32 4.1.3网络广告..............................................................................................34 4.1.4其他互联网渠道...............................,............................................35 4.1.5各大批发市场...............,................................................................36 4.1.6其它方式..............................................................................................36 4.2数据库营销.................................................................................................36 4.3销售队伍和管理.........................................................................................37 4.3.1推销人员的任务.......,................................................................37 4.3.2推销人员的工作步骤......................................................................37 4.3.3推销人员的管理..............................................................................38 4.3.4推销人员的业绩评估..........................................................................38 第5章财务分析.00.0000/.0二0/.0///.00,0/.,/00二///0.0.0.//二/0..0.0//0,.40 5.1收益来源.....................................................................................................40 5.2收入预测.................................................................,.............................41 5.3成本预测.....................................................................................................44 5.4各业务部分收支对比.................................................................................48 5.5投资分析.....................................................................................................55 5.5.1资金需求及投资偿付期......................................................................55 5.5.2预计财务报表......................................................................................56 第6章创业团队.0.00000./000.0/0.00/.../0.000#./..0.0///.00////.0.0.//00,.59 6.1市场部.........................................................................................................59 IV目录 6.2物流部.........................................................................................................60 6.3财务部.........................................................................................................61 6.4数据分析部...,.......................................................................................62 6.5海外办事处.................................................................................#.......62 第7章结束语.00./0//:.//0000////..//,.00,0.0二0000/0/.///000二0#000..,63 致谢.00./0000////./00000000//////0/0000000//0///////////../000/0000.0.64