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深圳市埃微信息公司智能穿戴项目商业计划书DOC

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更新时间:2020/8/3(发布于四川)

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近年来,中国智能穿戴市场可谓是繁荣发展,技术更新迅速。2015 年全年智 能穿戴设备的发货量为8500万个,有研究表明,到2021年,这个数字会增长36.9%。 而智能穿戴中最热门的就是运动手环,已经渗透到人们日常生活中。其中,由于 人们健康意识的加强,健康医疗类智能穿戴产品尤其吸引消费者的目光。其市场 规模还在不断增长,成为智能穿戴行业重要的推动因素。而深圳埃微公司近年来 在智能手环上发展势头良好,并且特别注重移动医疗方向的发展,具有极大的市 场前景。 本文以埃微公司的智能手环为核心产品,在对埃微公司现有的产品种类功能 进行分析的基础上,对智能穿戴产品进行环境分析,行业分析和市场分析,并且 从国内和国外两个角度,对埃微公司的竞争对手产品做出竞争分析,制定出适合 埃微公司的商业模式。并且对埃微公司做出投资回报预测和财务分析,并最终做 出适合埃微公司的风险资本退出策略。 智能穿戴市场发展时间较短,进入机会巨大,对埃微公司来说,提出适合埃 微公司开拓国际市场的相关策略。并注重网络营销策略和零一健康平台软件的网 络推广和客户拓展策略,可以提高埃微公司产品在国外的销量和在网络上的销量。 提高埃微公司的竞争优势,来帮助埃微公司获得投资者的投资。 关键词:智能穿戴 健康医疗 智能手环II Abstract In recent years, China's smart wearable market can be described as a boom in development, technology updates quickly. Shipments of smart wearable devices are 85 million in 2015, there are studies show that by 2021, this figure will grow by 36.9%. With the continuous development of technology in recent years, a variety of intelligent wearable devices is one after another influx, the most popular sports bracelet, has penetrated into people's daily life. Among them, due to the strengthening of people's health consciousness, health can wearable device, in particular to attract consumers attention. The size of the market is still growing, become smart wearable industry an important factor in promoting. In recent years, Shenzhen and Egypt in the smart bracelet on the development of good momentum, and in particular focus on the development of health care, with great market prospects. The Angstrom micro intelligent bracelet for core products, on the analysis based on the company's existing products are functional, environmental analysis of smart wearable products, industry analysis and market analysis and from the perspective of domestic and foreign, to Egypt with Microsoft competitor products make competitive analysis, formulate a suitable angstrom micro company's business model. And to make economic benefits and investment and financing analysis of the micro company, and ultimately make the risk of investment in the company's capital exit strategy. Intelligent wear market development in a relatively short time into the tremendous opportunities and of angstrom micro company, put forward the suitable angstrom micro company to open up the international market strategy and pay attention to the network marketing strategy and zero health platform software of network promotion and customer development strategy, economic benefits and overseas market share is to improve help Ethiopia micro company, highlight the company's unique resource advantage and competition ability to help investors a great opportunity to meet the company's value. Key words:Intelligent wearable Health care Smart BraceletIII 目 录 摘要.........................................................................................................I Abstract......................................................................................................II 1 绪论 1.1 商业计划书的意义及目的............................................................. (1) 1.2 国内外文献综述.............................................................................(2) 1.3 商业计划书的重点及难点、主要创新点和方法.......................... (7) 2 公司介绍 2.1 公司基本情况...............................................................................(10) 2.2 公司经营内容...............................................................................(10) 2.3 公司股权结构...............................................................................(10) 2.4 知识产权专利...............................................................................(11) 3 项目分析 3.1 产品框架.......................................................................................(12) 3.2 产品研发方向...............................................................................(13) 3.3 现有产品线...................................................................................(13) 3.4 产品功能.......................................................................................(14) 4 市场、竞争与商业模式 4.1 PEST 环境分析.............................................................................(16)IV 4.2 FIVE FORCES 行业分析............................................................. (19) 4.3 SWOT 市场分析...........................................................................(22) 4.4 竞争分析.......................................................................................(26) 4.5 商业模式.......................................................................................(34) 5 财务分析与投资回报预测 5.1 获利模式.......................................................................................(39) 5.2 财务预测.......................................................................................(40) 5.3 财务预测分析...............................................................................(45) 6 风险资本退出策略 6.1 基本风险及措施...........................................................................(47) 6.2 埃微公司风险资本退出策略........................................................(48) 致 谢................................................................................................... (51)