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日期:2016/6/8 部门:蓝色光标电商视觉部 方案名称:五纬图功效五维图设计计划 版本:V1 Objective of designing main image of a product Visualize the fragrance/experience/effect/ingredient, attract the potential consumers to click, and get a higher conversion rate Consumer Decision Process LOGO Background/Color Visualization of the fragrance and ingredient Claim Product Discount/Gift “What am I buying?” “What is the Brand ?” “Can I see it at the first glance?” “Can I get the information of the superiority ?” “Does it worth it ?“ “Is this the one that I need ?” Attention Recognition Decision Product The product itself should be large enough, filling the whole space enlarge the visual proportion & make the consumers think it is extra value Product Adjust proportion of different combo packs in order to make it seem extra value They are the same combo pack , but the righter one seems more extra value Background Color A good background color should be easier to be caught by potential consumers Background Color Background color should correspond with the fragrance/ ingredient, highlight the product, but it cannot affect the view