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摘要
蔚县是中国文化先进县、民间艺术之乡、剪纸艺术之乡、剪纸艺术研究中
心，是河北省最重要的历史重镇。该县的历史文化底蕴极其深厚，自然风光优
美，旅游资源得天独厚，每年都吸引了大量的国内外游客，为旅游业的发展做
出了重要贡献
近几年来，蔚县旅游业创造了可观的经济效益，发展速度非常快，但遇到
了新的挑战，出现了一些问题，主要表现为：城市休闲体系尚未建立，旅游功
能比较单一；旅游模式过于简单，复合性和体验性不足；旅游缺乏品牌产品，
旅游形象和品牌模糊；以文化旅游资源为主，保护模式尚未形成；旅游从业人
员缺乏服务意识，素质较低等。总体上判断，蔚县仍处于旅游发展的起步阶段
本文将在借鉴国内外专家、学者的研究成果基础之上，引入可持续发展理
论将可持续发展原则与蔚县旅游发展的实际情况相结合，探索蔚县旅游业发展
的战略路径。本文旨在通过客观分析蔚县旅游发展的机遇和挑战，确定蔚县旅
游业发展目标与战略，明确总体空间布局和功能分区，规划重点项目及产品，
结合市场分析的结论确立营销措施，提出旅游产业战略规划，确立旅游保障体
系，指导蔚县旅游业的总体发展
关键词：蔚县；旅游业；可持续发展战略
Abstract
Yu xian County is China’s culture advanced county, the hometown of folk art,
paper-cut art village, paper-cut art research center, best folk cultural tourism city,
apricot village, historical and cultural city of Hebei Province，As a tourist attraction
with profound historical and cultural background and beautiful scenery, Yuxian
County has a lot of precious tourism resources, which has a great attraction to
tourists.
The tourism industry is a comprehensive industry, tourism economy can increase
the national income, expand foreign exchange income, increase employment and
improve the regional industrial structure and other functions, but also promote the
development of other economic sectors. The development of tourism economy is not
only related to the development of tourism, but also to the development of other
industries in the region.In recent years, Yuxian County tourism industry has made
remarkable achievements in development, but has encountered new challenges, there
are some problems, mainly as follows: the city leisure system has not been
established, tourism single function; tourism model is too simple, lack of composite
and experience; the lack of brand tourism products, tourism image and brand fuzzy;
the cultural tourism resources, protection mode has not been formed; tourism
practitioners lack of service consciousness, low quality. Overall,Yuxian County is still
in the initial stage of tourism development.Based on the research results of experts
and scholars at home and abroad, this paper will explore the strategic path of tourism
industry development in Yuxian County with the actual situation of tourism
development in Yuxian County.
This paper aims at the objective analysis of Yuxian County tourism development
opportunities and challenges, determine the development goal and strategy of tourism
in Yuxian County, a clear overall spatial layout and functional zoning, planning key
projects and products, combined with the market analysis to establish marketing
measures, put forward the tourism industry strategic planning, the establishment of
tourism security system, guide the overall development of tourism industry in Yuxian
County.
Keywords:Yu xian County, The Tourism Industry, Sustainable Development
Strategy.。