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凯度_报告:零售运动(英文)22页

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文本描述
To succeed, retailers need to approach their
online grocery businesses in ways that are
innovative, yet complementary to their existing
strategies and shopper focus.
At this moment of reckoning, retailers must build
on their existing competitive advantages and
evolve to meet shoppers’ changing needs. And
the pace of change is astounding. We have seen
more retail innovation in the last decade than
in the last 50 years, which include Walmart’s
coming-of-age.
However, amid all these changes and disruption,
the U.S. grocery industry has a huge advantage.
For guidance and direction on how to build its
path forward, it can look to France, where highly
successful online grocery models have evolved
over the last 15 years.
Our forecasts indicate that the size of the online
grocery prize will grow rapidly. The decision time
for retailers and manufacturers is now. Those that
do not strategically embrace eCommerce may
miss out on one of the most transformational
opportunities in U.S. retail.
With online grocery in the U.S.
on pace to post $55 billion
in sales by 2021, the grocery
industry must accept that it
is time to commit to strategies
for eCommerce.
Lessons
From
France
The model is quite simple. Order your groceries
online. Set your pickup window. Then drive to the
store or a dark site to have your groceries loaded
into your car. After a slow start, the model gained
signifcant traction over the last few years.
Auchan pioneered the
Drive model in France
more than 15 years ago.
Carrefour launched 1st Drive experiment
1st Casino Drive
1st Cora Drive
More than 120 E.Leclerc Drive pick-up points
Carrefour Drive deployment
More than 400 U stores ofer DRIVE service
1st Drive Discounter Leader Price
Race opening
First closing
Drive sales hit more
than EUR4 billion
2009
2010
2011/12
2014/13
2015
Store picking started at Intermarch
Chronodrive (Groupe Auchan) opened
its 1st pick-up point
2007
2000
1st Opening
(Auchan Drive)
2004
1st E.Leclerc Drive
Store picking started at U
2005
Source: Kantar Retail, Kantar Worldpanel。