Abstract
Under the new situation of slow development of domestic macro-economy and rapid
development of e-commerce, China's physical retail industry has been hit hard, and the
operation of supermarket has become more and more difficult. Throughout the traditional
farm produce, its supply chain still has many shortcomings and defects. Strengthening
and rationally managing the supply chain is bound to further enhance the competitive
advantage of supermarkets.
This article focuses on the development of Q, and first analyzes the development
background of the large supermarket industry, which shows that in the new development
environment, the large supermarkets basically abandoned the extensive development
mode of expanding stores, and began to pay attention to the internal structural adjustment.
Secondly, we carry out an in-depth and comprehensive analysis of the operation status of
Q, and from the macro environment, competition pattern and other related aspects, we
should elaborate on the basis of implementing differentiated strategy in supermarkets.
After that, the main problems existing in the chain of supply chain are revealed. At the
same time, the direction of the optimization and adjustment of the supermarket supply
chain is made clear. Finally, based on the framework of green supply chain management,
we create a rigorous and rigorous direct supply chain, and further improve operation
efficiency and operation level from many aspects. In addition, we need to pay more
attention to the perfection and perfection of the supporting system so as to realize the
overall control of the supply chain of the supermarket.
At present, China's retail industry attaches great importance to the development of
the times, the positive transformation of the concept, and vigorously seek innovation and
transformation. There is a close relationship between fresh agricultural products and the
lives of the masses, and the optimization of fresh supply chain management is an
important strategic issue. In this context, this paper takes Q city as a case study. Based on
the existing problems of supply chain, it puts forward the targeted optimization strategy,
so as to provide some references for the optimization and improvement of fresh
agricultural products green supply chain in China.
Key Words: Differentiation strategy;Supply chain strategy; Green supply chain
management; Direct sourcing model。