摘要
国务院出台的《国务院办公厅关于进一步改革完善药品生产流通使用政策
的若干意见》国办发〔2017〕13号明确提出，稳步加快“互联网+药品流通”，将
达到公民安全、方便用药需要作为导向，将“互联网+药品流通”在突破垄断、
降低贸易成本、提升交易效率、推动信息披露等诸多方面具有的核心优势充分发
挥出来，确保“互联网+药品流通”稳定持续发展，扶持并引导药品流通公司和
网络公司增强协作力度，组织食品药品监督局等机构健全网络药品交易管理机
制，增强监督与管理力度
目前河南省医药行业药品首映资质流转依然是采用传统的纸质形式文件快
递交流，这种传统形式时间成本高，效率低，人工管理浪费人力物力，而且还容
易出错，河南云起医药信息有限公司针对首营资质电子交换率先提出了首营电
子资料交易平台。本文就首营电子交换平台进行项目分析形成本商业计划书，期
待利用这份商业计划书，对项目实施与市场战略起到指引作用，吸引越来越多的
企业家与战略合作者参与这份事业，为医药行业发展贡献一份力量
这份商业计划书被划分成八章，对项目展开了介绍。第一章介绍了项目选题
背景与研究意义，采用的研究方式与具体内容等；第二章阐述了河南云起医药信
息有限公司的情况和首映电子交换平台的概况；第三章对首营电子资料平台的
内外部环境展开分析；第四章介绍了项目的运作规划与目标；第五章阐述了企业
营销战略，利用STP营销理论来明确商品的功能定位，界定细分市场，给出推广
计划；第六章阐述了项目融资规划、投资成本、预期收益、资金退出规划等；第
七章阐述了项目面对的主要风险，提出了行之有效的应对举措；第八章总结和归
纳了项目总体实施情况
这份商业计划书可以彰显出此项目收益预期非常高，行业发展前景好
关键词：医药行业首营电子交换平台项目分析 商业计划书
0ABSTRACT
According to Several Opinions of the General Office of the State Council on
Further Reforming and Perfecting the Policy on the Use of Drugs in Production,
Distribution and Distribution, Guo Ban Fa [2017] No. 13 pointed out that the Internet
+ Drug Circulation should be promoted to focus on the safe and convenient drug use
for the masses, Internet + Drug Circulation has the advantages and functions of
reducing transaction costs, improving circulation efficiency, promoting information
disclosure, breaking monopoly and other aspects, guiding the development of Internet
+ drug circulation , supporting pharmaceutical distribution enterprises and Internet
companies to strengthen cooperation and supervising food and drug administration ,
Commerce and other departments should establish and improve the Internet drug
trading management system to strengthen the daily supervision.
At present, Henan pharmaceutical industry drug premiere qualification transfer is
still using the traditional paper form of document delivery exchanges, this traditional
form of time cost is high, low efficiency, manual management of a waste of human and
material resources, but also easy to make mistakes, Henan Yunqi limited medical
information Company for the first qualification of the electronic exchange rate first
proposed the first batch of electronic data trading platform. This article first electronic
exchange platform for project analysis of the formation of this business plan, We look
forward to using this business plan to guide project implementation and market strategy,
attract more and more entrepreneurs and strategic partners to participate in this
undertaking, and contribute to the development of the pharmaceutical industry.
This business plan is divided into eight chapters , which is introduced in the first
chapter . The first chapter introduces the background and significance of the project
selection , the research mode and the specific content .The second chapter expounds
the situation of Henan Yunping Pharmaceutical Information Co . , Ltd . and the general
situation of the premiere electronic switching platform .The third chapter analyzes the
internal and external environment of the first - run electronic data platform .Chapter
four introduces the operation plan and goal of the project .The fifth chapter expounds
the enterprise marketing strategy , uses the STP marketing theory to make clear the。