“The right tool for the right job.”
True Temper Tools slogan, circa 1907
More than a century later, no one can deny that this statement
still rings true for almost every task. But what does it mean when it
comes to enterprise platforms Enterprises now have a range of data
discovery and management tools at their disposal.The crucial question is,
which is the right one to provide accurate and meaningful
sales analytics
In this e-book, we’ll look at the
difference between Customer
Relationship Management (CRM)
and sales analytics platforms—
and how to choose the right
approach to drive higher sales
performance and results.
Focuses on the customer/consumer
Helps businesses shape and execute
the customer experience
Extends beyond the sale into
retention/relationships
Offers data to strengthen loyalty
Contains core data around customers,
prospects, opportunities, and sales
performance
Offers intelligence required for strategic
decisions and sales planning
Rationalizes large amounts of data with economic
conditions and competitive factors
Transforms data into actionable insights and
predictions of future conditions and challenges
Offers advanced visualizations that provide
views of change over time
Integrates data from additional, variable sources
Explores data intuitively, not hierarchically
Provides a single view of leads, contacts, accounts
and campaigns with multiple data dimensions
CRM
reporting
Sales
analytics
via data discovery applications:
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