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罗兰贝格_机器人与零售业(英文)2016_28页

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文本描述
THE BIG2THINK ACT
Robots and retail
10 billion euros
marks the size of the android robot market in 2025
page 4
-26%
is the annual reduction in the cost of manufacturing robots
able to interact with humans
page 4
30 times
more interactions per day between humans and robots than
between humans and digital terminals
page 15
3THINK ACT
Robots and retail
Increasing commercial wasteland in the USA is testa-
ment to the challenges now facing traditional retail
outlets. Deserted stores are telling warning signs that
have served as a wake-up call for retailers, who must
react quickly to the evolving retail landscape. While
some retailers have managed to maintain revenues by
opening more sales outlets, they need to rethink the
economic balance of investment in sales outlets and
customer fows.
In an environment where digital sales are set to
double over the next 10 years, reaching an average of
20% to 25%, stores can no longer restrict themselves to
solely a transactional role, which itself is increasingly
being fulflled by e-commerce. They are going to have
to boost their role as purveyors of an image, implying a
radically diferent economic model.
In this new ecosystem that combines physical out-
lets and digital sales, economic pressures are forcing
retailers to seek economical solutions to reinvest in
stores. Robots – now afordable and ofering substan-
tial gains in terms of competitiveness – is one possible
answer. Robots are any forms of mechatronic device
(combining mechanics, electronics or computers),
which does not necessarily need to look human and
which can accomplish tasks that are generally per-
formed by people.
From a transactional role
to an image role:
rethinking store models
with robots.
Robots can also free people of the need to perform
dangerous and arduous tasks, or take charge of cer-
tain simple – and even complicated – repetitive ac-
tivities, performing them better than humans.
Is it conceivable that the stores of the future will no
longer feature human staf
Researchers from Oxford estimate that 92% of
sales staf could be replaced by machines by 2023.
This fgure may appear far-fetched, especially at a
time when customers are increasingly demanding as
regards service and remain strongly attached to per-
sonal contact with a sales assistant.
Robots will certainly be used to supplement peo-
ple in stores. But for what type of task To what ex-
tent In which stores For what types of customer
fow
Robotics must generate a number of opportuni-
ties, the frst of which is to create a new customer
experience. In addition, it needs to optimize cus-
tomer pathways, by providing new data and new an-
alytical tools, especially in real time. Then it must
also increase fuidity of in-store procedures. Last but
by no means least, in-store robots must be used to
perform a high number of tasks with low customer
added value.
4THINK ACT
Robots and retail
Gifted with intelligence
and the ability to
understand our emotions,
robots are a source of
both fear and fascination.
A $52 BILLION MARKET IN 2025:
EXPONENTIAL GROWTH
The segment of robots designed for retail stores is
emerging in a global robotics market that is already
signifcant ($19 billion in 2015) and growing steadily
($52 billion in 2025). Cost reduction and increased com-
mercialization of service robots in Europe are the main
drivers of growth, which is set to be particularly high
between 2015 and 2025, with an average growth rate
forecast at nearly 11% per year. According to the World
Robotics 2015 report, the robotics market can be bro-
ken down into 3 separate segments, namely industrial,
professional and personal robots. Professional robots
are mainly involved in the felds of medicine, agricul-
ture, defense and logistics.
Personal robots include robots that carry out do-
mestic tasks (vacuuming and washing), as well as ro-
bots for entertainment and assisting the elderly or dis-
abled. Retail robots are situated midway between
professional and personal robot categories, as they
play a role both in closed worlds (such as logistics)
and in general public environments, namely stores,
where their functions include welcoming, preparation
and information.
A study produced by the Robotic Business Review
forecasts that the market for androids could reach
10 billion euros by 2025.A
INCREASINGLY INTELLIGENT ROBOTS
Machines played a pivotal role in both the industrial
revolutions, replacing people in heavy, difcult and
sometimes impossible tasks. Whereas the frst two in-
dustrial revolutions enabled machines to reduce the
strenuousness of human efort (invention of the steam
engine, mechanization of assembly lines) and the third
saw the introduction of computers and automation,
the fourth industrial revolution relies on robots that
are now connected, gifed with intelligence, and grad-
ually working their way into factories, ofces, house-
holds and... retail stores.
As with the previous industrial revolutions, ma-
chines at once replace and augment human eforts.
Now, they are also penetrating felds of empathy and
intelligence; generating both fear and fascination.More
specifcally, new generation robots are able to detect
and identify – with the help of sensors and cameras –
certain human emotions. Happiness, fear and sadness
are all recognized by robots, which can then act and
interact appropriately, even simulating their own emo-
tion. Soon, robots will be able to communicate and ac-
quire experience. They will, for example, be able to cor-
rect and adapt their gestures as operations progress,
thus marking a major breakthrough that some people
are referring to as the fourth industrial revolution.。