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MBA毕业论文_海港物流绩效管理研究_以RZ港为例

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更新时间:2020/2/17(发布于上海)

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文本描述
摘要
目前,作为全球物流行业重要一环,海港物流发展势头迅猛,并成为支撑全
球经济快速发展的新引擎。近年来,我国海港物流行业发展迅速,并且逐步出呈
现吞吐能力强、企业规模大等特点。世界沿海港口吞吐量前十的港口中,我国占
据7席,我国海港物流成为全球海港物流界最大的市场[19]。但随着公路、铁路、
民航等替代性物流方式的发展,港口密集建设、盲目追求规模扩大、竞争加剧等
因素,对我国海港物流行业发展造成巨大的冲击。在新的经济环境下,如何优化
人员绩效考核机制,提升综合竞争力是港口物流企业健康持续快速发展亟待展开
的研究课题
本文是在对RZ港整体近几年绩效管理现状进行研究的基础上,应用SWOT分
析法,对其内、外部各种环境因素进行综合分析,通过对RZ港绩效管理现状的研
究分析,找出出RZ港在企业经营、发展战略、绩效管理等方面的问题,明确目前
RZ港面临的竞争压力和今后的发展方向。通过经营流程评估,定量分析与定性分
析相结合,从服务评估、生产评估、管理评估、风险评估四个方面,找到港口内
外部顾客对于海港物流的关注焦点,以及当前影响我国海港物流企业的经营效率
的主要制约因素,从而从外部环境、人力资源、生产经营三个方面设计KPI关键
绩效指标考核体系,对目前RZ港绩效管理进行优化,提出“定额考核、发展高附
加值业务、提升服务质量、强化基础管理、开展业财融合,布局无车承运业务,
提升团队整体素质,开展经营管理体制改革”等八项举措,提升RZ港顾客满意度
和各项经营指标,为RZ港可持续发展提供制度保障。同时,本文从提升港口竞争
力、加强内部部门沟通协调效率,与相关企业合作共赢等方面,提出可行性方案,
希望能为我国海港物流企业提供参考和借鉴
关键词: 海港物流,绩效管理,经营指标
II
Abstract
At present, as an important part of the global logistics industry, seaport logistics
develops rapidly and becomes a new engine to support the rapid development of the
global economy. In recent years, China's harbor logistics industry has developed rapidly,
and has gradually emerged with the characteristics of strong throughput capacity and
large scale of enterprises. China occupies seven seats in the top ten ports of the world's
coastal ports, and our port logistics is the largest market in the world. But with the
highway, railway, civil aviation and other alternative way for the development of
logistics, port, blind pursuit of scale and intensive construction factors such as
competition intensifies, a tremendous impact on the development of port logistics
industry of our country. In the new economic environment, how to optimize the
personnel performance appraisal mechanism and improve the comprehensive
competitiveness is the research topic urgently needed to be carried out in the healthy
and sustainable development of port logistics enterprises.
This article is in the study of RZ port overall performance management present
situation in recent years, on the basis of the application of SWOT analysis,
comprehensive analysis of internal and external various environmental factors, based on
the research of the port of RZ performance management present situation analysis, find
out the port of RZ in the enterprise management and development strategy, performance
management, and other issues, clear the competitive pressures facing the RZ port and
the development direction of . Through business process evaluation, combining
quantitative analysis and qualitative analysis, from the service evaluation, evaluation
and management of production evaluation, four aspects of risk assessment, find port
internal and external customer focus for port logistics, port logistics enterprise in our
country and the current impact of operational efficiency of the main factors, which from
the external environment, human resources, production and operation design in three
aspects: the KPI assessment of key performance indicators system, optimize the current
port of RZ performance management, put forward the norm assessment, development
of high value-added business, improve service quality, strengthening basic management,
carry out fiscal integration, layout car free transport business, enhance the whole quality
team, to carry out the reform of management system and so on eight measures,
promote RZ port customer satisfaction and the business indicators, and provide
institutional guarantee for sustainable development for RZ port. At the same time, this
article from the port competitiveness, strengthen internal department communication
and coordination efficiency, win-win cooperation with relevant enterprises, etc., put
forward the feasibility plan, hope to provide reference for the port logistics enterprises
in our country and draw lessons from.
Keywords: port logistics,Performance management,Business objective。