2
ONE:
Improve Website Trafc
Paid search advertising can increase your website trac
almost immediately. Unlike Search Engine Optimization,
which can take several months to see full results, paid
search advertising can start sending trac to your
website within an hour of setting up your campaign.
Even if your website is already on Page 1 in organic
results, paid search advertisingcan bring new trac
that you wouldn’t receive otherwise. In fact, according
to a Google study,over 89% of trac generated by
search ads is not replaced by organic search when ads are paused.
Not only will paid search advertising increase your overall website trac, it will also increase the
quality of your trac. People are proactively seeking products and services when they use search
engines. Paid search advertising allows you to target these searchers by only showing your ads for
relevant keywords that you choose, ensuring that qualied trac is directed to your website.TWO:
Precise Targeting
When creating a paid search advertising campaign,
you have complete control over who will see your ads.
Are you only interested in business prospects
from your metropolitan area You can use
Location Targeting to specify what geographies
your ads will show in.
Looking to promote your company’s new mobile
application Set your ads to only show on mobile
devices so you are reaching only potential customers.
Is your target audience business professionals
You might choose to show ads only during the work day.
The ability to control campaign settings allows you to identify your prospective
customers and get the most out of your paid search advertising budget.THREE:
Cost Efective
As you set up a paid search advertising campaign,
you will establish a daily budget so you know you’re
only going to spend what you can aford.
For most programs, there is no minimum budget
and you can make changes at any time. And, as a
pay-per-click model, you only pay when someone
clicks on your ad and is directed to your website,
meaning you only pay for qualied leads.
It’s important to note that Google allows for diferent keyword matching options that can greatly
afect your costs. While the options still let you target your market, the defning keyword must be
an exact match to what is searched in order for your ad to show. For more information about the
diferent keywords settings within your AdWords account, visit support.google.FOUR:
Detailed Analytics
When we talk about detailed analytics, we are
not just talking about numbers, but about keywords
too. Google used to provide keyword data in Analytics.
As marketers we could see exactly what users were
searching for that led them to our clients’ websites.
That data was invaluable to continuing to optimize
our digital marketing eforts. Once Google removed
that data from Google Analytics, AdWords became
the only way to get that data that we can use across
all the digital channels.
Paid search advertising not only enables you to track every keyword, ad, and dollar spent in
real time, but takes it a step further and correlates your costs to sales leads. Every click provides
valuable answers to your performance questions. What keywords are people using to search for
your products or services What ads interest potential customers How many visitors from those
clicks become sales leads Based on the results of your paid search advertising program, keywords
and ads can constantly be adjusted to maximize your Return-on-Investment.。