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电子书_运营管理(英文)764页

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文本描述
Nigel Slack
Alistair Brandon-Jones
Robert Johnston
Seventh Edition
OpeRAtiONS
MANAgeMeNt
Seventh Edition
OpeRAtiONS
MANAgeMeNt
Nigel Slack
Alistair Brandon-Jones
Robert Johnston
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Seventh
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Operations management is important, exciting, challenging … and everywhere you look!
Important,becauseitenablesorganizationstoprovideservicesandproductsthatweallneed
Exciting,becauseitiscentraltoconstantchangesincustomerpreference,networksofsupply
anddemand,anddevelopmentsintechnology
Challenging,becausesolutionsmustbemustbefnanciallysound,resource-effcient,aswellas
environmentallyandsociallyresponsible
Andeverywhere,becauseinourdailylives,whetheratworkorathome,weallexperienceand
manageprocessesandoperations.
Operations Management
focuses on thesustainableandsociallyresponsibleimperativesofoperations
management,usingover120casesandillustrationsofreal-lifeoperationsaroundtheworld,including
Apple,MdecinsSansFrontières,Amazon,Ecover,Dyson,DisneylandParis,Google,TheNorthFace,
andmanymore.
use with
Front cover image:
Lewis Mulatero/Getty Images
Join over 10 million students benefting from pearson MyLabs.
ThistitlecanbesupportedbyMyOMLab,anonlinehomeworkand
tutorialsystemdesignedtotestandbuildyourunderstanding.MyOMLab
providesapersonalizedapproach,withinstantfeedbackandnumerous
additionalresourcestosupportyourlearning.
A student access code card may have been included with this textbook
at a reduced cost. If you do not have an access code, you can buy
access to MyOMLab and the eText – an online version of the book –
online at myomlab.
CVR_SLAC6208_07_SE_CVR.indd 115/04/2013 14:14
i
Welcome to
OPERATIONS MANAGEMENT
Operations Management – it’s important, it’s exciting, it’s challenging, and
everywhere you look!
Important, because it’s concerned with creating all of the products and services upon
which we depend. Exciting, because it’s at the centre of so many of the changes affecting
the world of business. Challenging, because the solutions that wend need to work
globally and responsibly within society and the environment. And everywhere, because
every service and product that you use – the cereal you eat at breakfast, the chair you
sit on, and the radio station you listen to while you eat – is the result of an operation or
process.
Our aimin writing
Operations Management
is to give you acomprehensive
understandingof the issues and techniques of operations management, and tohelp you
get a greatnal resultin your course. Here’s how you might make the most of the text:
Get ahead with the latest developments – from the up-to-the-minute
Operations in
practice
features in every chapter to the focus on corporate social responsibility in the
nal chapter – theseput you at the cutting edge .
Use the
Worked examples
and
Problems and applications
to improve your use of key
quantitative and qualitative techniques, and work your way tobetter grades in your
assignments and exams .
Follow up on the recommended readings at the end of each chapter. They’re specially
selected to enhance your learning andgive you an edgein your course work.
And in particular, look out for the references toMyOMLabin
the text, and log on to myomlab* where you can
check and reinforce your understanding of key concepts using self-assessment
questions, video clips and more;
practise your problem-solving with feedback, guided solutions and an almost limitless
supply of questions!
We want
Operations Management
to give you what you need: a comprehensive view of the
subject, an ambition to put that into practice, and – of course – success in your studies. So,
read on and good luck!
Nigel Slack
Alistair Brandon-Jones
Robert Johnston
A01_SLAC6208_07_SE_FM.indd 115/04/13 1:55 PM
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A01_SLAC6208_07_SE_FM.indd 215/04/13 1:55 PM。