文本描述
2
Overview
Introduction1
Introduction
Goals & Methodology
4Appendix
About
Glossary
3Discussion
Conclusion
Results2
Retention
Session Time
Ad Views
Revenue
Introduction1
IntroductionWhile rewarded video has become the number one preferred method of ad
monetization by both end-users and many publishers, some developers and
publishers still consider adding video ads to their games a negative move, which
could have negative impacts on revenue and retention overall.
55% of app revenues come from ads, rather than in-app purchases (IAP) despite
many publishers preferring the feel of “earned” IAP revenue from ostensibly loyal
users over “forced” revenue from display, interstitial, or pre-roll advertising.
Rewarded video oers another option.
To study this, AdColony partnered with a
successful publisher that has been producing
games for multiple platforms, including
mobile, since 2006. With years of practice at
honing their craft, the developer’s titles are
immersive, entertaining apps that feature
strong core gameplay loops.。