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摘要
长春北湖科技创业服务有限公司发展战略研究
2014年国务院发布了《关于近期支持东北振兴若干重大政策举措的意见》
（国发〔2014〕28号），意见指出，东北地区科技与经济发展融合不够，未来需
紧紧依靠创新驱动发展，加快培育新兴产业。国家对新兴产业的培育，催生了
很多中小企业，中小企业对创业服务的需求，使得科技服务业得以迅速发展
伴随着“大众创业、万众创新”的热潮，民众创业热情日益高涨，创业咖啡、
创客空间、孵化器、创业园等科技创业服务类企业大量涌现。长春北湖科技创
业服务有限公司在这样的环境背景下成立并发展壮大
长春北湖科技创业服务有限责任公司是一家提供科技创业服务的公司，公
司业务可划分为三大类：生活性服务、生产性服务、园区轻资产输出服务。随
着公司业务的逐步开展，企业规模逐渐扩大，公司出现了各业务板块收入比例
失衡、公司所提供的服务业务过于分散、市场拓展意识与能力不足等问题。与
此同时，随着科技服务企业数量的持续增加，服务类别逐渐趋于同质化，长春
北湖科技创业服务有限公司面临的竞争环境更加严峻。深入分析长春北湖科技
创业服务有限责任公司存在的问题，解析公司经营环境，制定公司发展战略，
促进长春北湖科技创业服务有限责任公司健康可持续发展，极为必要
本研究通过查阅大量相关文献，梳理现有的企业战略管理理论，访谈企业
员工、入园企业、行业专家，深入了解了长春北湖科技创业服务有限公司发展
现状及其存在的问题。运用PEST模型分析法分析了长春北湖科技创业服务有限
公司的宏观环境，应用波特五力模型分析了企业的行业环境，运用资源理论和
价值链模型分析了企业内部环境。通过SWOT矩阵分析法综合以上分析，得出公
司处于“外部机会远高于威胁，而内部优势明显强于劣势”的状态，因此建议
长春北湖科技创业服务有限公司采取 “加强市场开发与市场渗透，提升品牌与
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扩大服务覆盖面，进行服务产品开发，后向一体化拓展服务功能”为主，“收缩
部分业务+横向一体化整合资源”为辅的战略思想。并提出了长春北湖科技创业
服务有限公司的发展战略目标：自身独立运作扩展，创新经营盈利空间；辅助
科技空间载体，提升运营品质与盈利；为区域政府与社会做出应有社会贡献
为实现公司整体战略目标，运用GSM大战略矩阵的方法，针对公司A、B、C、D
四类主营业务制定了相应的业务层战略。在战略实施中，从服务产品、营销、
运营、财务四个维度给出了具体实施方案，并从完善组织机制、优化人才队伍、
明确商业模式、资源对接挖掘、构建激励机制、积累信息平台六个方面提出了
公司战略实施的保障措施，保障公司战略的有效执行
关键词：
科技，创业服务，经营环境，发展战略
III
ABSTRACT
Study on the Development Strategy of Changchun Beihu Science and
Technology Entrepreneurship Services Co., Ltd.
In 2014, the State Council issued the “Opinions on Recent Major Policy
Initiatives in Supporting the Revitalization of Northeast China” (Guo Fa (2014) No.
28). The opinion pointed out that the integration of science and technology and
economic development in Northeast China is insufficient. In the future, it is necessary
to closely rely on innovation to drive development and accelerate Cultivate new
industries. The cultivation of emerging industries by the state has spawned many
small and medium-sized enterprises. The demand for entrepreneurial services by
small and medium-sized enterprises has enabled the rapid development of the
technology service industry. With the enthusiasm of mass entrepreneurship and
innovation, people's entrepreneurial enthusiasm has been rising and entrepreneurial
coffee services, entrepreneurship spaces, incubators, and startup parks have emerged.
Changchun Beihu Science and Technology Entrepreneurship Service Co., Ltd. is
established and grows in this environment.
Changchun Beihu Science and Technology Entrepreneurship Service Co., Ltd. is
a company that provides technology entrepreneurship services. The company's
business can be divided into three categories: living services, productive services, and
light asset export services in the park. With the gradual development of the company's
business, the scale of the company has gradually expanded, and the company has
experienced problems such as the unbalanced income ratio of various business
segments, the excessively fragmented service business provided by the company, and
insufficient awareness and capacity for market expansion. At the same time, with the
continuous increase in the number of technology service companies and the gradual
homogenization of service categories, the competitive environment faced by
Changchun Beihu Technology Venture Services Co., Ltd. has become more severe. It
is extremely necessary to thoroughly analyze the problems existing in Changchun
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Beihu Science and Technology Entrepreneurship Service Co., Ltd., analyze the
company's operating environment, formulate the company's development strategy,
and promote the healthy and sustainable development of Changchun Beihu Science
and Technology Entrepreneurship Service Co., Ltd.
In this study, through consulting a large number of relevant literatures, we have
combed the existing theory of corporate strategic management, interviewed
employees,companies, and industry experts, and thoroughly understood the
development status and existing problems of Changchun Beihu Science and
Technology Entrepreneurship Services Co., Ltd. The PEST model analysis method
was used to analyze the macro-environment of Changchun Beihu Science and
Technology Entrepreneurial Services Co., Ltd., and the company's industry
environment was analyzed using Porter's Five Forces model. The company's internal
environment was analyzed using resource theory and value chain model. Through
SWOT matrix analysis method to synthesize the above analysis, it is concluded that
the company is in a state where “outside opportunities are much higher than threats,
and internal advantages are obviously stronger than disadvantages”. Therefore, it is
recommended that Changchun Beihu Science and Technology Entrepreneurial
Services Co., Ltd. “strengthen market development and market penetration. The
strategic thinking is based on the promotion of brand and service coverage, service
product development, post-integration and expansion of service functions, and
“shrinking part of business + horizontal integration of resources”. It also put forward
the development strategic goals of Changchun Beihu Science and Technology
Entrepreneurship Service Co., Ltd.: its own independent operation and expansion,
innovation business profitability space; auxiliary space for science and technology
carriers, improve operating quality and profitability; and make due social
contributions to the regional government and society. In order to achieve the
company's overall strategic objectives, the company adopted the GSM strategy matrix
to develop a corresponding business-layer strategy for the company's A, B, C, and D
main business types. In the implementation of the strategy, the specific
implementation plan was given from the four dimensions of service products,
marketing, operations, and finance, and from the improvement of organizational。