CONCEPTAL PLANNING FOR WUZHEN INTERNATIONAL TOURIST DESTINATION
VisionA Yangtze River Delta
with a Settling of
a Millennium,
A place remaining
Picturesque and peaceful!
A Prosperous town Which will combines
Old and New, a town with a Continuing
Vibrant life!
A Pastoral paradise
filled with Gardens and meadows,
a Paradise that holds back a Relaxed and leisurely rhythm.
WUZHEN,
the place in the Yangtze River Delta, where
Stories happened,
a place where
Stories are happening.
Development Goals & StrategiesFASTER!
City Pursuit
HIGHER!
STRONGER!
HIGH STRENGTH!
City Endure
HIGH STRESS!
HIGH TEMPO!
Common City Disease
Fatigue
Being Close to untouched Nature, Healthy and Balanced Environment, Become A luxury
Depress Tension
Dyslipidemia
LOCATION AND OPPORTUNITY
ONE HOUR LIVING AREA
Location and Opportunity
Obsession
Opportunity

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1000
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1 300, 1495, 16
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64 161,
1 42 93
19, 81 .,
4 8 72, ,.41
STRENGTHS ---
j
j
j
j
--- 120KM......
......
......
IDG
......
CHALLENGE ---
Government
Developers
Tourists
Residents
STRENGTHS ---
1999-201011
1999 1999 2002-2003 2003-2005
4A 2003
2004; 2005 180
----
2010
2009
2007
5A
IDG324
;
H
3.04
CHALLENGE ---
Scenic area
Town area
CHALLENGE ---
Core industries
Tourism consumption
Tourism market
1. 2. 3. 4.
CHALLENGE ---
Problem 1
Problem 2
Problem 3
Problem 4
INTERNATIONAL TOURISM TREND
1 2 3
//SPA////// ///,,
201017%
,,
:
GOALS
TOP TOURIST TOWN OF CHINA
GOALS
WORLD-CLASS STYLE TOWN
Wuzhen
Provence
Santorini
Hallstatt
CORE SOLUTIONS
Spreading Diversity
Three-Step Progression
Fulltime
Step ConnectingSpreading Diversity
Step GrowingFulltime
Step UpgradingSTRATEGY 1SPREADING 1
Rothenburg
:
Old Town
Rathaus Ratstrinkstube St.GeorgsbrunnenSt.Jakobs璳irche
New Town
STRATEGY 1SPREADING 1
Respect The Past
Update Present Future Growth
STRATEGY 2DIVERSITY 2
:
Old Town
Outward
STRATEGY 2 DIVERSITY 2
:
Old Town
Out ward
STRATEGY 2 DIVERSITY 2
:
old town
STRATEGY 2DIVERSITY 2
----
INTERNATIONAL RESORT ----贩
----
To Disney world
STRATEGY 3FULLTIME 3:
Kissimmee
:
Daytime
Nighttime
STRATEGY 3FULLTIME 3:
Morning
Before Noon
Midday
After Noon
Night
SPA
STRATEGY 3FULLTIME 3:
Daytime: ----
//////
Nighttime----
///
Daytime----
//////
Nighttime----
//SPA////
Daytime----
SPA///
Nighttime----
///
Daytime----
///SPA/
Nighttime----
//
BIG STEP TOWARDS INTERNATIONAL TOURIST DESTINATION
45
2011
---- 5A
BIG STEP TOWARDS INTERNATIONAL TOURIST DESTINATION
VS
----
2008
2010
BIG STEP TOWARDS INTERNATIONAL TOURIST DESTINATION
VS
----
BIG STEP TOWARDS INTERNATIONAL TOURIST DESTINATION
VS
----
BIG STEP TOWARDS INTERNATIONAL TOURIST DESTINATION
VS
----
INDEX SYSTEM FOR WUZHEN INTERNATIONAL TOURIST DESTINATION
1 2 13 4 5 GDP10% ---- 50%30% 100% 20%
39 12 100% 100% 100%27 28 29 30 31 32 733 34 35
GDPGDP
70% 30% 100% 100% 100% 100%27 8 9 10 11 312 13 14 15 16 1736
37 38
50%
100% 5% 18
10%
40
40% 85%41 42 43 44 45 46
30% 15% 100% 30%
100% 100% 100% SOS18
19 20 21 22
50%
100%4748
0%
100% 3 5 5 5 3 1 GOOGLE23 24 25 26
SMEDCED5A 21----
Site AnalysisWUZHEN TRAFFIC LOCATION ANALYSIS
1.1
2.TRAFFIC ANALYSIS ON CITY SCALE ----
1.132745 60
320318
2.
3.
TOURISM RESOURCE ANALYSIS ON CITY SCALE ----
1.
2.
TRAFFIC ANALYSIS ON TOWN SCALE ----
TOURISM RESOURCE ANALYSIS ON TOWN SCALE ----
DEVELOPMENT OF URBAN FABRIC
1. 1300
2.
EXISTING WATER SYSTEM
SITE PHOTOS5 96KEY MAP
3 74 8
5 4 z 3 7 2 1
9 8
10 10
SITE PHOTOS5 96KEY MAP
3 74 8
1 6 8 10 9
3 4 5 7
SITE PHOTOS5 96KEY MAP
3 7
2 1 3 6 4 5 7 1089
EXISTING BUILDING STOCK
1.
2.
3.
EXISTING ROAD NETWORK
MAJOR PUBLIC BUILDINGSEXISTING LAND USE
1.
2.
PRESERVATION AREA OF HISTORIC BUILDINGS
2004/05
204.8
PREVIOUS PLANS
2002-2015
EXISTING & PLANNED ROAD NETWORK
1.
2.
3.
STRENGTHS
WEAKNESSES
1. 2. 3. 4.
1. 2. 3.
DEVELOPMENT FREEDOM ANALYSIS
Tourist functions PositionPROPOSED URBAN EXPANSION
Western Ecological Excursion Area
CEO SPA
WestHigh-endLeisureBusiness Area
FUNCTION ORGANIZATION
Northern Theme Amu sement Area NorthQuiet Creative Area
East Traditional Entertainment Area
EasternSuburbs Healthcare Area
Central Leisure Commercial Area
South Fantasy Marketplace
DEVELOPMENT CONCEPT OF NANZHA
KEY MAP
A
B
A
B
C
D C D
QUIET CREATIVE AREA OF BEIZHA
KEY MAP
A
B
A
B
C
C。