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MBA硕士毕业论文_FS民营眼科医院发展战略研究

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更新时间:2019/12/23(发布于浙江)

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文本描述
A dissertation submitted to Zhengzhou University
for the degree of Master
Research on the development strategy of
FS private ophthalmology hospital
The private ophthalmologic hospital is a special branch of the Chinese medical
system. It is born with the industry attribute of medical public service and the social
responsibility of public health service.While performing their social responsibilities,
private ophthalmologichospitals should also take into account the interests of
investors and better seek their own survival and development. It needs to focus on the
long-term and sustainable strategicdevelopment, identify the opportunities and
threats it faces, clarify its advantages and disadvantages, formulate appropriate
development strategies for private ophthalmology hospitals and take measures to
effectively implement their development strategies.
Using PEST, Potter’s five force model and SWOT analysis method, this paper
systematically studies the development strategy of FS private ophthalmology hospital
by referring to the successful practice of the development strategy of the same
industry at home and abroad, consulting a large number of documents and related
research cases. First, the market environment of FS private ophthalmology hospital
was investigated. On the basis of in-depth investigation, the macro environment,
industry environment and competitive environment in the development of FS private
ophthalmology hospital were analyzed, and the strategic orientation of FS
ophthalmology hospital was sought. The analysis found that the national medical
reform policy, the improvement of the people's consumption level, the coming of the
aging society in China, the development of Internet, big data and artificial intelligence
have provided a good opportunity for the development of FS ophthalmology hospital.
Public ophthalmologic hospital is the main competitor of FS ophthalmologic hospital.
Then it summarizes the operating status, development problems and the most
important development bottlenecks of FS private ophthalmologic hospital. According
to the development status of FS private ophthalmology hospital, SWOT method is
used to investigate the threat, opportunity, weaknesses and strengths of FS
ophthalmology hospital in ophthalmology industry. Its competitive ability is analyzed
in order to grasp the position of FS ophthalmology hospital in the whole industry. To
put forward the development strategy of FS ophthalmology hospital and complete。