Prepared by OgilvyInteractiveNovember 4, 1999
2000 Nokia Web Objectives Overview
Widen Our Coverage —Identify Key Target Segments
Access Privileges
Level ofInformationresources
Firewall
Public
- Prospect enterprises for systems - Prospect consumers for mobile phones - The Press/Media - General Public and Investors - Potential Employees
Internet
Entitled
- Existing Systems customers - Existing Mobile phone customers - Business Partners (Vendors/Suppliers) - Retail Networks - Salesforce(s)
Extranets
Private
- Employees
Intranet
Deepen Our Web End-to-End Supportfor All Target Segments Across All IBM Products & Services
Brand Awareness
Consideration
Conversion
Post-Sale Service/Support
S
Suspect at theWebsite
All media,including I-Media
Prospect
Information Detailed brandsupport Differentiation Value Solutions
Customer
Aftercare
Response Mgt. Lead Cultivation Close Sale (Built-In Metrics; ROI/LTV)
Cross-sell/Upgrade Loyalty Build Post sales service &support
Questionnaire Virtual trial/demonstration (Configurators& locators) Informationon demand Call to Action
Data Capture Profiling Segmentation Customermomentsof truth OSPs Link to dB
Customization
Target andidentify:registrationprocess(Personalization)
Client
Product/Service Attributes Delivery
Retail/Business Partners
Direct Online Sales (ShopIBM)
Affiliate Online Sales。