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摘要
河南大正置业公司是经郑州市人民政府批准，于2007年7月在郑州市工商
行政管理局注册成立的自然人合伙出资企业，主营房地产开发、建筑、装饰装
修工程施工、地产销售和实业投资等。德化大厦项目是关系到河南大正置业公
司生存与发展的一个重要项目。随着国内商业地产快速发展，商业地产项目的
多样性、复杂性和风险高的特点日渐凸现。面对德化大厦项目在前期准备、工
程施工和竣工交付中的风险问题，如何对该项目的风险因素进行识别和评估，
并对其进有效地控制和防范是河南大正置业公司亟待解决的问题
本文在收集整理大量文献资料的基础上，以项目风险管理为理论依据，借
鉴相关项目风险管理成功案例，系统地研究河南大正置业公司德化大厦项目风
险管控策略。首先，通过河南大正置业公司现状和德化大厦项目产生的背景分
析，揭示该项目风险管理中存在的问题。其次，将德化大厦项目分为前期准备、
工程施工和竣工交付三个阶段，利用检查表法和头脑风暴法对三个阶段的团队
建设风险、政策技术风险、安全风险、进度风险、质量风险、成本风险和竣工
交付风险因素进行了识别。进而，采用定性和定量分析工具对上述风险因素进
行评估。最后，在此基础上，通过风险转移、风险减轻、风险自留、风险分担
和应急措施等，提供河南大正置业公司德化大厦项目风险管控策略
本文特色与创新之处在于：①利用头脑风暴法和检查表法，对德化大厦商
业项目前期准备、工程施工和竣工交付三个阶段的风险因素进行识别；②利用
风险管理的列表排序法和专家评判法，对项目三个阶段的风险因素进行了定性
和定量分析，为风险应对提供决策依据；③对不同风险问题，提供河南大正置
业公司德化大厦项目风险管控策略，形成了河南大正置业公司商业地产项目风
险管控的系统性流程文件
本文不仅提出了德化大厦项目风险管控策略，也为河南大正置业公司商业
地产项目开发提供了一套可操作的风险因素识别及评估方法。这套商业地产项
目管控体系对其他房地产企业不同业态的项目均具有借鉴和指导作用
关键词：商业地产项目；风险因素识别；检查表法；列表排序法；专家评判法
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Abstract
Dazheng real estate company is approved by the people's government of
Zhengzhou city, Henan, in July 2007, was registered in industrial and commercial
administration bureau of Zhengzhou city natural partnership investment enterprises,
the main real estate development, construction, decoration engineering construction,
real estate sales and industrial investment, etc. The Dehua building project is an
important project for the survival and development of Henan Dazheng real estate co.,
LTD. With the rapid development of domestic commercial real estate, the diversity,
complexity and risk of commercial real estate projects are becoming more and more
prominent. Facing Dehua building project in preparation, construction and
completion risk problem, how to the project risk factors identification and evaluation,
and to effectively control and prevent problem to be solved is Henan Dazheng real
estate company.
In this paper, based on the collected a large number of documents, project risk
management as the theoretical basis, related project risk management, systematically
research on Henan Dazheng home-buying Dehua building project risk control strategy.
Firstly, the problems in risk management of the project are revealed through the
background analysis of the status quo of Henan Dazheng real estate company and the
Dehua building project. Secondly, Dehua building project can be divided into
preparation, construction and completion of delivery three stages, using the method of
check list and brainstorming on the three stages of team building, policy, technology
risk, security risk, schedule risk and quality risk, cost, risk and completion risk factors
in the recognition. Furthermore, qualitative and quantitative analysis tools were used
to evaluate the above risk factors. Finally, through risk transfer, risk mitigation, risk
self-retention, risk sharing and emergency measures, the risk control strategy of
Dehua building project ofHenan Dazheng real estate company is provided.
In this paper, characteristic and innovation lies in: (1) use of brainstorming
method and check table method, of Dehua commercial building project preparation,
project construction and completion of delivery three stages of risk factors for
identification; By using the list ranking method of risk management and expert
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evaluation method, the risk factors of the three stages of the project are analyzed
qualitatively and quantitatively, and the decision-making basis for risk response is
provided. (3) of the different risk problem, provide the Dazheng real estate company,
Henan Dehua building project risk control strategy, form the Dazheng real estate
company, Henan commercial real estate project risk control systemic process
documents.
This paper not only puts forward the risk control strategy of Dehua building
project, but also provides a set of operational risk factors identification and evaluation
method for the commercial real estate project development of Henan Dazheng real
estate co., LTD. This commercial real estate project management and control system
for other real estate enterprises in different formats of the project has a reference and
guidance.
Key words: commercial real estate projects; Identification of risk factors;
Checklist method; List sorting method; Expert evaluation
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目 录
第一章引 言 ...... 1
第一节研究背景与意义 ...... 1
第二节主要研究内容与方法 .. 2
第三节本文特色与创新之处 .. 5
第二章河南大正置业公司德化大厦项目风险问题分析 ....... 6
第一节河南大正置业公司现状6
一河南大正置业公司简介6
二河南大正置业公司组织结构 ........ 7
第二节德化大厦项目概况 .... 7
一德化大厦项目背景 .... 8
二德化大厦项目简介 .... 8
第三节德化大厦项目风险问题分析 ........ 9
一前期准备阶段风险问题9
二工程施工阶段风险问题 ........... 10
三工程竣工交付阶段风险问题 ....... 10
第三章河南大正置业公司德化大厦项目风险因素识别 ...... 12
第一节德化大厦项目阶段划分与风险识别流程 ......... 12
一德化大厦项目阶段划分 ........... 12
二德化大厦项目风险识别方法和流程 . 13
第二节德化大厦项目前期准备阶段风险因素识别 ....... 14
一项目目标与团队建设风险因素识别 . 14
二项目审批与控规指标风险因素识别 . 15
三项目方案和施工图设计风险因素识别 ........... 16
第三节德化大厦项目施工建设阶段风险因素识别 ....... 17
一工程质量风险因素识别 ........... 18
二工程进度风险因素识别 ........... 18
三施工费用风险因素识别 ........... 19。