Q4 2017 R3view
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China Marketers’ Agency Rosters Shrinking,
Digital Budgets Increasing
According to the seventh wave of R3 and SCOPEN’s Agency Scope Study, China
marketers’ rosters are shrinking, and they are moving more business to local
agencies. R3 recently met with more than 400 senior marketers in China to
understand the process, perception and performance of the agencies they work
with. This wave’s report covers more than 300 multinational and local compa-
nies, with over 740 client-agency relationships analyzed. The shift towards local
talent and the decreasing number of agencies on client rosters are just two of the
trends identifed through the study, with changes occurring in several other areas,
including a signifcant increase in digital marketing budgets.
For more insights from the Study, please click here.
R3 Adds Four Senior Talents to US Team
R3 has increased investment in its US operation, adding four senior talents in the
New York offce. Lana Tobengauz joins as a Senior Consultant specializing in me-
dia, with 20-plus years of experience, with previous stints including stops at MDC
Partners’ Assembly, Pubicis Media, WPP and Omnicom Media. Iris Chan also joins
as a Senior Consultant, bringing extensive US and APAC experience in consum-
er-media insights, global brand localization and repositioning, and digital creative
content marketing. Vincent Tam comes to R3 as Senior Strategy Consultant with a
digital background and 20-plus years of experience in both B2C and B2B across
the US, Asia and Europe. Finally, Kristin Gower joins as a Senior Consultant with
20 years of experience in marketing, PR and media.
For more on the latest additions to the R3 team, click here.
Iris Chan
Senior Consultant
Kristin Gower
Senior Consultant
Vincent Tam
Senior Strategy
Consultant
Lana Tobengauz
Senior ConsultantThe Future AI Lab Summit 2017
R3 recently attended a two-day event at Future Labs NYU Tandon. This session included talks and pan-
el discussions with leading experts, investors, academics, and entrepreneurs in artifcial intelligence
(AI). It was an opportunity to learn about the latest developments in AI and machine learning and get a
preview into unique product focused startups from the AI NexusLab, an incubator/accelerator program
in the space.
Why it matters
“Just as electricity transformed almost everything 100 years ago, today I actually have a hard
time thinking of an industry that I don’t think AI will transform in the next several years”.
—Andrew Ng, Founder of Google Brain
According to Tess Posner, Executive Director of AI4ALL, the AI industry is expected to grow to $1.49-
$2.95 Trillion, impacting areas like Autonomous Driving, Personal Finance, Identifying New Drugs,
Language Translation, Improving Crop Yields, Customer Support, Fraud Detection, Weather Forecasting,
Personal Assistants and more.
Breakthroughs in AI and advancements in quantum computing will enable tasks that were once
thought impossible for a computer to accomplish.
Examples of organizations using Dwave to solve complex problems include – IBM, Google, NASA, Intel
-David Venturelli, NASA – The State of Quantum Computing.
The current state of machine intelligence
AI is believed to be the technology that will set off the next wave of mas-
sively successful startups.
Q4 2017 R3view
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Latest Developments from Corinna Cortes,
Head of Research at Google NY – Harnessing Neural Networks
Google’s mission is to organize the world’s information and make it universally accessible and
useful. One area they are focusing on is Smart Replies. Smart Reply uses machine learning
to give you better responses the more you use it. It scans your emails and suggests pre-popu-
lated responses. For example if someone emails you“would you like to go to dinner tonight
Gmail may suggest “sounds great!” as a one-tap reply.
See what else Google is doing in AI with Google experiments:
A.I. Duet – A piano that responds to you: Click here and here.
AI NexusLab StartUps at the Future Labs Summit:
SecondMind
Augmenting voice conversations with machine intelligence. Brings voice
intelligence to businesses in a manner that integrates with companies
existing workfows. Their technology leverages a conversation-matching
engine that listens for “events” in conversations then matches and routes
answers instantaneously from any internal or external data source and
internal AI system. With a goal of saving knowledge workers almost 2.5
hours per day in searching for information.
blog.getbitesnap
The easier way to track what you eat. Uses machine learning, visual and
artifcial intelligence to fgure out how healthy a meal is based on pics.
It counts calories and nutrients and recognizes the foods in your meals,
saving you time and making it simple to build healthy eating habits. CPG
companies may beneft as BiteSnap opens their API and makes their data
on the worlds eating habits accessible.
bowtie.ai
Is an AI assistant for ftness, beauty & wellness businesses to automati-
cally book and serve their customers with Bowtie’s AI Assistant over SMS,
Facebook and Web Chat.。