首页 > 资料专栏 > 论文 > 经营论文 > 战略管理论文 > MBA论文_浙江制造转型升级下金华小微制造企业发展战略研究

MBA论文_浙江制造转型升级下金华小微制造企业发展战略研究

快贴wan***
V 实名认证
内容提供者
热门搜索
资料大小:686KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2019/10/9(发布于浙江)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
ABSTRACT
II
ABSTRACT
With the promotion of the re-industrialization strategy in the U.S.A and the
start of industry 4 strategy in Germany, a new round of industrial revolution with
advanced manufacturing industry as its core competitiveness has come. In order to
keep up with the development of advanced manufacturing industry in developed
countries and realize the strategic goal of being manufacturing power, China's
manufacturing industry should quickly find a new development path and complete the
transformation and upgrading of the whole industry. Under this strategic opportunity,
Zhejiang manufacturing should make good use of its own advantages, and move
towards the development goal of advanced manufacturing industry.
Zhejiang's small and micro manufacturing enterprises are the cornerstone of the
development of the province's manufacturing industry. Whether these small and
micro manufacturing enterprises can successfully transform and upgrade is directly
related to the development and prosperity and decline of the whole regional industry.
Enterprises need to think deeply, explore actively, formulate practical strategies that
conform to the law of local industry development, solve the current prominent
contradictions and difficulties, and finally realize sustainable developments.
Based on the theory of enterprise development strategy, taking Jinhua A Plastic
Co., Ltd. as the research object, this paper systematically analyzes the strategic choice,
implementation and guarantee of the company in the transformation period by using
the methods of literature research and case analysis. This study indicates that
enterprises should have a long-term development strategy awareness, make clear the
development goals of each stage, and enhance the core competitiveness. Enterprises
can formulate technological innovation strategy, management innovation strategy,
business mode innovation strategy, “1 to N” new product development strategy,
specialized, precise, special and new quality strategy, on-line and off-line marketing
strategy, government, business and institute joint strategy to cope with the
development demand of new trend. In order to ensure the smooth implementation of
the above strategies, enterprises should plan and optimize the cost control, capital
ABSTRACT
III
management, market development, HR management and corporate cultural
construction.
The first chapter of this thesis is the introduction, including the research
background and significance, domestic and overseas research review, research
content and methods, technical roadmap these four aspects. The second chapter is the
basic theory, focusing on the theory of enterprise development strategy. The third
chapter analyzes the development strategy of small and micro enterprises under the
transformation and upgrading of Zhejiang manufacturing industry. This chapter
discusses the background, direction and characteristics of this new trend, the overall
influence of this trend in the industry and its impact on different enterprises, and the
strategic development of Jinhua's small and micro manufacturing enterprises during
the transformation and upgrading period. The fourth chapter is an analysis on a
typical case, which introduces the operation situation of Jinhua A Plastic Co., Ltd.
over the past three years, the current strategies and shortcomings. By analyzing the
company's external environment and internal environment, and using the SWOT
model, it summarizes the company's strengths, weaknesses, opportunities and threats,
and the four joint-strategies. On this basis, eight specific new strategies are extracted
with implementation guarantees. The fifth chapter is the conclusion and the prospect,
including the main conclusions, innovations and shortcomings, and expectations on
the follow-up research.
Key words: Zhejiang manufacturing, transformation and upgrading, the small
and micro manufacturing enterprises, SWOT analysis, development strategy
目录
IV
目录
摘要 ........ I
ABSTRACT .......... II
目录 ..... IV
第一章 绪论 ......... 1
第一节 研究背景与意义 . 1
一、 研究背景 ......... 1
二、 研究意义 ......... 1
第二节 研究综述 . 2
一、 有关企业发展的研究综述 ..... 2
二、 有关小微企业发展战略的国内外研究综述 . 3
第三节 研究内容与方法 . 4
一、 研究内容 ......... 4
二、 研究方法 ......... 4
第四节 技术路线 . 6
第二章 基础理论 . 7
第一节 企业发展战略相关理论 . 7
一、 整体性 . 7
二、 长期性 . 8
三、 基本性 . 8
四、 谋略性 . 9
第二节 企业发展战略理论的作用与意义 ......... 9
第三章 浙江制造转型升级下小微企业发展分析 ....... 10
第一节 背景和方向 ....... 10
一、 背景 ... 10
二、 方向及特征 ... 10
第二节 浙江制造转型升级对小微制造企业成长的影响 ....... 11
一、 对行业的整体影响 ... 12
目录
V
二、 对企业的个体影响 ... 13
第三节 浙江制造转型升级下金华小微制造企业的发展 ....... 13
第四章 实际案例分析 ... 16
第一节 金华A塑胶有限公司概况 ....... 16
一、 公司简介 ....... 16
二、 公司近三年运营情况 ........... 17
三、 公司当前采取的战略 ........... 23
四、 当前战略的不足之处 ........... 24
第二节 浙江制造转型升级下金华A塑胶有限公司发展分析 ........... 25
一、 公司外部环境分析 ... 25
二、 公司内部环境分析 ... 28
三、 公司发展SWOT分析 . 30
四、 SWOT矩阵分析 .......... 32
第三节 浙江制造转型升级下金华A塑胶有限公司发展新战略 ....... 33
一、 新战略的选择 ........... 33
二、 新战略实施的保障 ... 37
第五章 结论、创新之处与展望 ........... 40
第一节 主要结论 ........... 40
第二节 创新之处与不足 ........... 40
一、 创新之处 ....... 40
二、 不足 ... 41
第三节 展望 ....... 41
参考文献 . 42
致谢 ..... 44。