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MBA论文_变速箱企业转型升级战略研究_以G公司为例

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更新时间:2019/9/15(发布于重庆)
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文本描述
摘 要
I
摘要
近年来,国内汽车行业发展迅猛,未来市场需求巨大。变速箱作为现代汽车的
关键总成之一,我国是世界最大的变速箱市场,我国乘用车的年销量更是突破
了2100万台。然而,在如此巨大的市场需求下,我国装配的自主变速箱的车辆
配套率却仅有5%,自主自动变速箱占据的份额远远低于在全球市场的需求份额
国内变速箱行业自主创新能力薄弱、技术水平不高、产业结构不合理、政策不
完善等问题依然突出,国内变速箱行业发展形势不容乐观。随着新能源和无人
驾驶技术的兴起,给我国变速箱行业的发展带来了新的机会和调整,面对当前
形势,如何解决国内变速箱行业发展积累的诸多矛盾,以转型升级促进自动变
速箱行业良性发展是摆在中国变速箱工业的现实问题
本文以G公司为代表,通过SWOT分析法,系统分析了以G公司为代表的
国内变速箱企业转型升级面临的形势,深入剖析了变速箱行业的发展趋势,提
出了转型升级的三大战略,即整合战略、兼并重组战略和产品与技术升级战略
具体战略实施上,一要加快生产、采购、销售各环节的整合,加强过程控制,
力求效益的最大化;二要加快企业跨界重组的步伐,在经营思路上需要提前布
局,可以考虑尽早涉足共享汽车行业,跨行兼并或是联合,提前抢占市场;三
是制定产品与技术战略,其战略核心要围绕变速箱当前“四化”的发展趋势,即小
型化、低噪化、无级化、电子控制化。此外,企业转型的成功还离不开政府和
企业自身的支持。政府应提供更多的财税优惠,加快构建企业创新机制,指导
并推动国内变速箱企业整合;企业自身要加快开启“新技术+互联网+智能化+新
业务”的新模式和建立转型的新观念
关键词:变速箱;转型升级;新能源;跨界重组
ABSTRACT
II
ABSTRACT
In recent years, the domestic automobile industry develops rapidly and the future
market demand is huge. As one of the key assembly of modern automobile, the
gearbox is the largest transmission market in the world, and the annual sales volume
of passenger cars in China has exceeded 21 million. However, under such a huge
market demand, the assembly of the independent transmission of the vehicle
matching rate is only 5%, independent automatic transmission with the share is much
lower than demand in the global market share. The domestic gearbox industry has a
weak capacity for independent innovation, low technical level, unreasonable
industrial structure and imperfect policies. With the development of new energy and
unmanned technology, has brought new opportunities to the development of China's
gearbox industry and adjustment, facing the current situation, how to solve the
domestic transmission industry accumulated many contradictions, to transformation
and upgrading of the benign development of the automatic transmission industry is
the practical problems facing the Chinese gearbox industry.
This article represented by G company, through the SWOT analysis method, the
system analyzes the domestic transmission represented by G company the situation
facing the transformation and upgrading of enterprises, deeply analyzes the
transmission industry development trend, put forward the transformation and
upgrading of the three strategies, namely the integration strategy, m&a strategy and
strategy of product and technology upgrading. In the implementation of specific
strategies, one should speed up the integration of production, procurement and sales,
strengthen process control and maximize the benefits. Second, we need to accelerate
the pace of cross-border reorganization of enterprises. In terms of business thinking,
we need to plan ahead of time. We can consider entering into the car-sharing industry
as soon as possible, merging or joining together, and preempting the market in
advance. The third is to formulate the product and technology strategy, and its
strategic core should revolve around the development trend of the current four
modernizations of the gearbox, namely miniaturization, low noise, no level, and
electronic control. In addition, the success of enterprise transformation can not be
ABSTRACT
III
separated from the government and enterprises themselves. The government should
provide more tax incentives, accelerate the construction of enterprise innovation
mechanism, guide and promote the integration of domestic gearbox enterprises; The
enterprise itself should accelerate the new mode of new technology + Internet +
intelligent + new business and the new concept of transformation.
Keywords:Gearbox; Transformation and upgrading; New energy sources;
Cross-border restructuring。