Skews Millennial
Cruisers are seeking to connect with family while doing and learning new
things from the safety of the boat. While 72% of affluents say they’re more
interested in cruises than in the past, only a third of interested Cruisers are
currently planning a trip of this type – suggesting growth opportunity.
Historians would rather expand their minds than indulge their senses. A
small group, they are very culturally savvy and interested in the arts. The
next Historians are high income men, with affluents having incomes over
$250K the most likely to be planning history or learning oriented trips.
THEY ARE:
More “traditional” than other groups
Interested in all-inclusive, group travel
Interested in style, fashion
and design
THEY ARE:
The most open to charting
new territory
Highly educated
Very interested in exploring
new cultures
Less interested in traditional forms of relaxation than the average affluent,
Gourmands view relaxation through the lens of food and use their tastebuds
as a way of exploring new cultures. 15% of Millennial men are currently
planning a culinary-focused trip.
THEY ARE:
Willing to spend more for
gourmet food
Interested in purchasing foods
grown and produced locally
Seeking personalized attention
MEDIAN HHI: $187K
MEDIAN NET WORTH: $1,124K
04.
CRUISERS
GREG DEPALMA
Head of Business Development
646.313.6128
Greg.DePalma@ipsos
FOR MORE
INFORMATION
CONTACT YOUR
IPSOS CLIENT
SERVICE
REPRESENTATIVE
OR:
MEDIAN HHI: $191K
MEDIAN NET WORTH: $1,363K
05.
HISTORIANS
06.
GOURMANDS
MEDIAN HHI: $187K
MEDIAN NET WORTH: $1,047K
DEMOGRAPHICS
DEMOGRAPHICS
DEMOGRAPHICS
57% Male43%Female
59% Male41%Female
61
113
114
150
Millennial Index
Gen-X Index
Boomer Index
Senior Index
71
103
110
188
Millennial Index
Gen-X Index
Boomer Index
Senior Index
124
95
81
90
Millennial Index
Gen-X Index
Boomer Index
Senior Index
49% Male51%Female
MEDIAN AGE: 47.7
MEDIAN AGE: 43.3
MEDIAN AGE: 48.4。