What is Content Marketing
Why is content the latest rockstar in the B2B marketing world
Why should you bother with content marketing
How is content marketing dierent from....
Who manages content marketing
Content marketing and the buying cycle
Content marketing and the post-sales cycle
Checklist: are you doing this right
The future of content marketing
TABLE OF CONTENTS2468Introduction
About this guide
Regalix CONTENT MARKETING PLAYBOOK
Why should you read the Content Marketing playbook
Marketers are struggling to keep-up with their informed customers,
traditional push messages are being ignored, most business are struggling
with acquiring and retaining their customers. In this guide, we show you how
to use content marketing to attain your marketing goals - from customer
acquisition to increased sales and customer satisfaction.
Content Marketing is
the marketing
technique which
leverages valuable and
informative content to
attract and retain a
specic target
audience, with an end
goal of inuencing
customer behaviour
into protable
customer actions.
INTRODUCTION
Regalix CONTENT MARKETING PLAYBOOK
This content marketing playbook will teach you everything you needed to know about content marketing and
how you can employ content marketing techniques eciently to grow your business. Our goal is to help
marketers make intelligent decisions while crafting marketing strategies by explaining:
The challenges frequently faced by B2B marketers while starting o or expanding their content
marketing initiatives
The fundamentals behind content marketing
The benets of using content marketing techniques for a business
Why content marketing has become the most favourite buzzword of B2B marketers
Various tactics to successfully employ content marketing in the organisation
How to create targeted content for dierent stages of the buying and sales cycle
How to measure the eectiveness of a content marketing strategy
The future of content marketing
Regalix CONTENT MARKETING PLAYBOOK。