文本描述
独创性声明
本人声明所呈交的学位论文是本人在导师指导下进行的研究：工作及取得的研
究成果。据我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他
人己经发表或撰写过的研宄成果，也不包含为获得黑龙江大学或其他教育机构的
学位或证书而使用过的材料，
学位论文作者签名：签字日期：jbd年月G日
学位论文版权使用授权书
本人完全了解黑龙江大学有关保留、使用学位论文的规定，同意学校保留并
向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本
人授权黑龙江大学可以将学位论文的全部或部分内容编入有关数据库进行检索，
可以采用影印、缩印或其他复制手段保存、汇编本学位论文。
学位论文作者签名：导师签名：1
＾］各彳＾y
签字日期：年r月丨士日签字日期：年f月丨￥日
Abstract
X education technology group was established in 1993, starting from a short-term
English training course, it gradually developed into a comprehensive education group.
As the education and training market gets increasingly competitive and Online
education rises, to realize the strategic visions of forging the layout of the education and
training industry ecology and become an international comprehensive education group,
X Education Group needs to formulate scientific goals and strategies.
Based on the above-mentioned purposes, the article, by an in-depth analysis on
the internal and external environments of the Group, has come to the conclusions: As a
leader in mature industry, X Education Group needs to implement differentiated
strategies by product diversification, market penetration and Product R&D. Develop
and perfect online education, develop mobile APP, make efforts on the interaction and
the users’ experiences on the online teaching, so as to realize the innovations of the
online education business models. By implementing the corporate-level strategy, such
as acquisition strategy and strategic alliances, X Education Group can further optimize
its teaching quality, expand its market share, to obtain continuous and stable
development and make the realization of its strategic visions possible.
Keywords蚸Education group; Development strategy; Business model innovation。
==>>