TABLE OF CONTENTS
1INTRODUCTION
2APPROACH AND METHODOLOGY
3KEY VIDEO INSIGHTS FOR USA
4THE GROWING MOBILE VIDEO ADVERTISING ECONOMY OF USA
5A GLOBAL VIEW OF MOBILE VIDEO ADVERTISING
6REAPING THE REWARDS WITH MOBILE VIDEO ADVERTISING
7CONSUMER BEHAVIOUR ON MOBILE VIDEO ADS
8MOBILE VIDEO ADVERTISING IS PROGRAMMATIC-FIRST
9INSIGHTS TO DOING MOBILE VIDEO RIGHT
10ABOUT USINTRODUCTION
Over the past few years, user consumption patterns have undergone significant transformation. People have moved away
from desktops and have embraced the ease and convenience of mobile devices.
In 2018, mobile ad spending in the US is estimated to reach $70 billion, a 200x increase since 2008 alone! By 2021, this
figure is slated to touch $102 billion, a 46% increase over 2018. All in all, by 2021, advertisers and marketers in the US will
be allocating approx. 40% of their total media budgets to mobile advertising.
As a result, video consumption on various mobile devices has seen an exponential rise, especially on smartphones. Just
five years ago, adults in the US spent twice the amount of digital media time on desktop compared to mobile devices.
Today, this statistic has almost completely reversed with 1.5x more media time being spent on mobile devices than
desktops.
This explosion of mobile video consumption has fueled major advancements in mobile video advertising. Today’s
advertisers demand increased metrics to ensure unprecedented levels of transparency and efficiency in their campaigns.
By embracing video that is custom-tailored for the mobile device and also the behavior of a mobile user, advertisers are
now able to achieve superior performance that only video can deliver.APPROACH AND METHODOLOGY
This report explores the popularity and performance of mobile video ads around the world and tailors insights
specifically to the North American market. At InMobi, we analyzed data from our network for 2017 (January –
December). By delving deeper into mobile video consumption patterns worldwide, we were able to glean useful
insights for advertisers to leverage to satisfy all types of marketing goals such as:
1.Driving awareness
2.Maximizing traffic to landing page
3.Interactions with a video ad
4.Media performance such as completion rates and Viewability metrics
4。