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皮尤研究_2018美国社交媒体用户行为趋势报告(英文)2018.3_17页

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PEW RESEARCH CENTER
pewresearch
About Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes
and trends shaping America and the world. It does not take policy positions. It conducts public
opinion polling, demographic research, content analysis and other data-driven social science
research. The Center studies U.S. politics and policy; journalism and media; internet, science and
technology; religion and public life; Hispanic trends; global attitudes and trends; and U.S. social
and demographic trends. All of the Center’s reports are available at pewresearch. Pew
Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder.
Pew Research Center 2018PEW RESEARCH CENTER
pewresearch20
40
60
80
2012201320142015201620172018
Facebook 68
Pinterest 29
Snapchat 27
WhatsApp 22
Instagram 35
LinkedIn 25
Twitter 24
YouTube 73%
Social Media Use in 2018
A new Pew Research Center
survey of U.S. adults finds that
the social media landscape in
early 2018 is defined by a mix
of long-standing trends and
newly emerging narratives.
Facebook and YouTube
dominate this landscape, as
notable majorities of U.S.
adults use each of these sites.
At the same time, younger
Americans (especially those
ages 18 to 24) stand out for
embracing a variety of
platforms and using them
frequently. Some 78% of 18- to
24-year-olds use Snapchat, and
a sizeable majority of these
users (71%) visit the platform
multiple times per day.
Similarly, 71% of Americans in
this age group now use
Instagram and close to half
(45%) are Twitter users.
As has been the case since the
Center began surveying about
the use of different social media in 2012, Facebook remains the primary platform for most
Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and
roughly three-quarters of those users access Facebook on a daily basis. With the exception of those
65 and older, a majority of Americans across a wide range of demographic groups now use
Facebook.
Majority of Americans now use Facebook, YouTube
% of U.S. adults who say they use the following social media sites online or
on their cellphone
Note: Pre-2018 telephone poll data is not available for YouTube, Snapchat or WhatsApp.
Source: Survey conducted Jan. 3-10, 2018. Trend data from previous Pew Research Center
surveys.
“Social Media Use in 2018”
PEW RESEARCH CENTERPEW RESEARCH CENTER
pewresearch
But the social media story extends well beyond Facebook. The video-sharing site YouTube – which
contains many social elements, even if it is not a traditional social media platform – is now used by
nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds. And the typical (median)
American reports that they use three of the eight major platforms that the Center measured in this
survey.
These findings also highlight the public’s sometimes conflicting attitudes toward social media. For
example, the share of social media users who say these platforms would be hard to give up has
increased by 12 percentage points compared with a survey conducted in early 2014. But by the
same token, a majority of users (59%) say it would not be hard to stop using these sites, including
29% who say it would not be hard at all to give up social media.
Different social media platforms show varied growth
Other than the video-sharing platform YouTube, none of the other sites or apps measured in this
survey are used by more than 40% of Americans.
The Center has asked about the use of five of these platforms (Facebook, Twitter, Instagram,
LinkedIn and Pinterest) in several previous surveys of technology use. And for the most part, the
share of Americans who use each of these services is similar to what the Center found in its
previous survey of social media use conducted in April 2016. The most notable exception is
Instagram: 35% of U.S. adults now say they use this platform, an increase of seven percentage
points from the 28% who said they did in 2016.。