首页 > 资料专栏 > 营销 > 市场开发 > 市场调查 > Voicebot_2018年美国智能音箱用户调查报告(英文)2018.3_29页

Voicebot_2018年美国智能音箱用户调查报告(英文)2018.3_29页

BOTHSHI***
V 实名认证
内容提供者
热门搜索
资料大小:15591KB(压缩后)
文档格式:WinRAR
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2019/8/23(发布于浙江)

类型:积分资料
积分:25分 (VIP无积分限制)
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
1. INTRODUCTION // 3
2. METHODOLOGY // 4
3. SMART SPEAKER OWNERSHIP // 6
4. SMART SPEAKER USE CASES // 16
5. VOICE COMMERCE // 19
6. VOICE APP DISCOVERY // 23
7. NON-OWNERS SPEAK OUT // 26
8. CONCLUSION // 28
Table of ContentsAbout Voicebot
Voicebot produces the leading online publicaton,
newsleter and podcast focused on the voice and AI
industries. Thousands of entrepreneurs, developers,
investors, analysts and other industry leaders look to
Voicebot each week for the latest news, data, analysis
and insights defning the trajectory of the next great
computng platorm. At Voicebot, we give voice to a
revoluton.
Sponsors
GIVING VOICE TO A REVOLUTION
Smart speakers were the number one gif during the 2017 holiday season. Sixteen percent of our
survey partcipants reported either giving a smart speaker as a gif or receiving one as a present.
However, product momentum started much earlier.
Amazon is the largest ecommerce retailer in the U.S. and its Amazon Echo smart speaker was the
number one selling product on its online store in both 2016 and 2017. CEO Jef Bezos claimed
before the 2017 holiday shopping season that the company had already sold tens of millions of
Alexa-enabled products. Google revealed in January that more than one Google Home products
were sold every second between October and December 2017. That is at least 7.6 million units
for a single vendor that commanded no more than one third of the market in 2017.
What is clear is that smart speakers are popular and unit sales are consistently exceeding analyst
projectons. In additon, the devices are introducing consumers to voice interacton in the home
and carrying that expectaton over to smartphones and a variety of use cases, including shopping.
Welcome to the new voice-frst world.
19.7% of American Adults Have Access to Smart Speakers Today
The Voicebot
Smart Speaker
Consumer Adoption Report
found that 19.7% of U.S.
adults have access to
smart speakers today.
That is up from less than
1% of the population just
two years ago.
SMART SPEAKER CONSUMER ADOPTION REPORT
PAGE 3 VOICEBOT.AI - All Rights Reserved 2018
Analysts at Actvate have a chart that shows
consumer adopton of smart speakers as faster than
smartphones. That all depends on what you classify
as a smartphone, but there is clear evidence that
the smart speaker adopton rate has exceeded every
analyst forecast. So far in this market, forecasts only
get revised upwards. Mary Meeker of KPCB saw this
earlier than most:
“In the computing industry, infection points are
typically only obvious with hindsight. So ask the
question – iPhone sales may have peaked in 2015
per most analyst estimates that are out there while
Amazon Echo sales are just beginning to take off.
Food for thought.”
Since Meeker’s presentaton in 2016, total smart
speaker sales have grown about ffeen fold. That
was less than two years ago. The brains behind smart
speakers have also refused to be contained within
audio devices. You can now fnd voice assistant access
in televisions, household appliances, lamps, smoke
detectors and hundreds of millions of smart phones.
The Voicebot Smart Speaker Consumer Adopton
Report found that 19.7% of U.S. adults have access to
smart speakers today. That is up from less than 1% of
the populaton just two years ago.
It’s clear that smart speakers and the voice assistants
that power them now mater. Smart speakers have
undeniable consumer reach and Voicebot set out
with PullString and RAIN Agency to fnd out how they
are being used today and by whom. There are fve
categories of fndings in the atached report.
Smart Speaker Ownership
Use Cases
Voice Commerce
Voice App Discovery
What Non-owners Have to Say
Methodology
The survey was conducted online in
January 2018 and was completed
by 1,057 U.S. adults age 18 or
older. Because we only reached
online adults which represent 88.5%
of the populaton, the overall device
ownership numbers are adjusted
downward to provide an aggregate
ownership level. Other fndings are
relatve to smart speaker owners
and do not require adjustment.
Rapid Adoption That Consistently Exceeds Forecasts
SMART SPEAKER CONSUMER ADOPTION REPORT
PAGE 4 VOICEBOT.AI - All Rights Reserved 2018
We hope you fnd the data informatve and encourage
you to read Voicebot.ai throughout the year to track
updates to market adopton fgures and stay informed
about other studies tracking the trajectory of voice
and AI technologies.。